Sniffapalooza Spring Fling 2025 Hernando’s Badge 

On Saturday, April 5th, New York City experienced unseasonably cool and rainy Spring temperatures, but this did not dampen the passion of the fully attended event, the 37the edition!!!. Our starting point, Elizabeth Street, smelled alluring. The eleven participating stores were prepared for the group’s fragrant enthusiasm. Three new stores were added to the rotation: Commodity Fragrances, Granado, and Amouage.

Malin + Goetz Sniffapalooza Spring Fling 2025

The Spring Fling kicked off at 10 am at Malin + Goetz. The entire skin, hair, and body product line was well displayed. The brand has a collection of luxury fragrances and candles inspired by traditional apothecary ingredients. Two new home fragrances were launched this year, the Otto and Sage Home Spray. Both are the first alcohol-free home sprays with odor-neutralizing technology that transforms unwanted smells into refreshing clean scents. All the products are made locally, and only the highest quality natural ingredients are used. Best, they are never tested on animals.

LE LABO Sniffapalooza Spring Fling 2025

Le Labo‘s Flagship boutique’s atmosphere is pure artisanal, and its quintessential fragrance and candle collections are all on display. The attentive staff had their hands complete with a large group this morning. The brand’s most recent release, EUCALYPTUS 20, had many comparing the notes of Eucalyptus, leather, cedar, labdanum, musk, and frankincense. The ancillary line of laundry wash, and Body-Hair-Face, is on par with the fragrant counterparts. The adjacent extension fills the grooming and beauty requirements for men. Le Labo is a significant destination to experience.

Korres, one of Greece’s iconic beauty brands, has been producing skincare since 1996. It’s internationally renowned for its all-natural line of cosmetics and grooming products, the seed-to-skin brand focuses on clean, ingredient-first Greek beauty formulations. Everything is sourced exclusively from Greece, supporting Greek farmers. Korres is certified by Peta.

The Naxos Apothecary and Korres Retail Manager, Shannah Pryatel, conversing with John Bressler, Founder of LAFCO New York Sniffapalooza Spring Fling 2025

The Naxos Apothecary, directly across the street, is the sister boutique to Korres. Retail Manager for both stores, Shannah Pryatel, was engaged, showing the exquisite, luxurious, natural fragrances that evoke the history, culture, heritage, and endemic flora of the Aegean Island of Naxos. Interwoven with scientific expertise in phytotherapy, this sophisticated apothecary offers personalized herbal cosmetic remedies and soulful storytelling through fragrances and candles.

Scent Bar store manager, Vijay Uttam, with co-workers Madison Gates and Lance Valadie Sniffapalooza Spring Fling 2025

Luckyscent’ retail store, ScentBar, anchors Elizabeth Street as the primary destination for scent enthusiasts. Fragrance specialist and store manager Vijay Uttam and his knowledgeable staff welcomed us into their sanctuary of scent. They are always spot on with their suggestions for just the right scent from their old, new, and upcoming selections of top-notch independent niche brands. Their store’s selection of fragrances and candles is unmatched. Customers were drawn to Eladaria Eau de Parfum by Creed, Kimono Eau de Parfum by d’Annam, and Torino24 Eau de Parfum by Xerjoff – Join the Club among many.

Mizensir on Prince Street is a magnificent boutique that highlights the creations of Master Perfumer Alberto Morillas. General Manager, Jennifer DiCesare, and staff presented the extensive and impressive collection of fragrances and candles captivated all. Two new releases, Legend Leather (a masculine-leaning modern take on Leather) and Palissandre Night (Sandalwood forward, feminine-leaning) received many compliments.

Olfactory NYC Sniffapalooza Spring Fling 2025

The Olfactory NYC store on Mott Street is a popular destination for a younger demographic of scent lovers, due in part to the fragrances created by top perfumers at a fraction of the cost and the ambiance. The customization and personalization program allows the scents to be styled to personal specifications and bottled on-site, ensuring a freshly made creation every time. The recent expansion to Atlanta, Miami, and a second Washington, DC., boutique proves the business model is right on target.

Granado Sniffapalooza Spring Fling 2025

Granado’s second Manhattan boutique opened at the end of last year on Prince Street. I do not believe there is a more colorful fragrance store! It’s like entering a lush, tropical forest. The classy, feminine, ambery vanilla Esplendor (Gabriela Maldonado) is the brand’s most recent offering. Besides fragrance, the SoHo outpost of Brazil’s oldest perfumery, which dates back to 1870, stocks skincare, cosmetics, and home goods.

Commodity Fragrances Sniffapalooza Spring Fling 2025

The new Commodity Fragrance store on Crosby Street opened late last year, was a major draw for the group. Store manager Bryson Ammons and Mason Reed had all the scent enthusiasts fully immersed in the brand ethos and experience the innovative Scent Space blends. I highly recommend exploring the Archives Fragrances while they are available and the new Luxe Candles. Milk was a clear winner. Welcome to the scent ‘hood!

 D.S. & Durga Sniffapalooza Spring Fling 2025

On Mulberry Street is husband-and-wife duo David (D.S.) and Kavi (Durga) of D.S. & Durga boutique. They bring their passion for music, art, travel, and design and wrap it into all elements of their brand. The scents, candles, and the design of their uber-hip stores reflect their ethos. Just released is Brown Flowers, which in short order has risen to become a top seller. A second D.S.& Durga boutique opened in Silver Lake (Los Angeles), complementing their Venice (Los Angeles) location. Congratulations on winning the 2025 Fragrance Foundation’s Innovative Fragrance Product of the Year for the Murder Mystery Set!

Lunch at Little Italy’s La Mela is a five-course affair paired with a line-up of nine speakers. Buon appetito!

Lunch Presentations:

Daisy Bow, Ph.D., Perfume History Researcher-Educator, Gus Romero, Founder-Perfume-Educator, and Karen Dubin, SNIFFAPALOOZA Founder-Educator Sniffapalooza Spring Fling 2025

Gustavo Romero, Founder-Perfumer-Educator, enthusiastically began by announcing that Fragrance Alliance Network is a year old. Daisy Bow, Ph.D., Perfume History Researcher-Educator, Karen Dubin, Sniffapalooza Founder-Educator USA, and Gus Romero each spoke on the education programs offered at the dedicated space in New York City for fragrance enthusiasts and aspiring perfumers to foster a community around the initiative, providing educational opportunities for those passionate about fragrance. Learn how to train your nose to identify various notes, discover the rich history of perfume, comprehend regulatory and compliance issues, and master the art of packaging design and production. Fragrance Alliance Team members in attendance were Darryl Do, Perfume-Contributor USA, Justin Federico, Perfume-Chemist, Educator USA, and Stephen Dirkes, Perfume-Educator USA.

Stephen Dirkes presenting Sniffapalooza Spring Fling 2025

Perfumer Stephen Dirkes (Euphorium Brooklyn) and Isabelle Slinger, of The Tower Estate’s set their 3rd Sniffapalooza Edition to the Island of Grenada for April 25- 29th. The theme for this trip is “French Heritage.” The Tower Estate features curated garden tours of floral, citrus, spices, fruits, herbs, and grasses used in perfumery. The pairings, tastings, and delicious palate training are exceptional. Having attended the inaugural trip, and can highly recommend the trip for a fragrant one-of-a-kind scent fest. The customized, private, small-group tour is limited to twenty. The Spice Isle of the Caribbean waits for you.

Nils Beeman, President of North America for Trudon, presented the exquisite floral woody fragrance Absolu EDP (Antoine Lie). Nils spoke expertly on Trudon’s illustrious history as a brand, which is constantly evolving in the present. As the former royal wax manufacturer for the royal families until the French Revolution, Trudon helped create glorious and enchanting moments at the Versailles castle with its candles. The scent comes with green and floral notes inspired by the legendary gardens of Versailles. Their motto, which you can read on their emblem, is “Deo Regique Laborant”, which means: the bees work for God and the King.

Alexis Wintrob, Author of Za Za’s Scent-Sational Super Power, discovered her passion for writing children’s books through her experience in perfumery at Procter & Gamble. Working alongside fellow STEM professionals, she was inspired to conceive a story about a young girl’s journey to create magical scents. It uses hands-on STEM activities to spark children’s curiosity about the science of scent when they follow their nose!

 Hez Binkowitz of Hez Parfums at Spring Fling 2025 

Much has changed for Hez Binkowitz and Hez Parfums since his last Spring Fling presentation. They released a new chypre fragrance, Jackson Square extrait de parfum, which is inspired by the vibrant street artists and performers of Jackson Square in New Orleans. Notes include blueberry, coriander, violet leaf, black pepper, cannabis, Bulgarian rose, lily of the valley, patchouli, bourbon vanilla, sandalwood, ambergris, and musk. The entire Hez Parfum collection is now available in both 50ml and 10ml bottle sizes, and the bottles and packaging have been upgraded to reflect a more luxurious standard. Hez recently released Fantaśia Eau de Parfum in collaboration with recording artist Daniela Milagros from Argentina, to accompany her new hit single of the same name. And if that wasn’t enough, Hez started perfuming for Tempus Vitae Parfums. His first fragrance for them, High Tea, debuted in March 2025. Hez has also started to offer bespoke fragrance services.

Karen Dubin presented three fragrances from Essential Parfums (2018): Bois Impérial (Quentin Bisch), Nice Bergamote (Antoine Maisondieu), and Orange X Santal (Natalie Gracia-Cetto). Founded by industry veteran Géraldine Archambault, Essential Parfums puts fragrance and the perfumers’ talents at the heart of its creative process, eliminating unnecessary packaging, marketing, and commercial intermediaries whenever possible. She incorporated sustainable development as a core principle of her creative philosophy. She achieved her ideal balance: exceptional, sustainable fragrances at fair prices.

Nate Jenkins, Founder of NJJ Fragrances and custom tailor, presented his inaugural scent, Whiskey & Smoke (Justin Frederico). With notes of whiskey, leather, tobacco, and wood, it’s meant to transport you to a yesteryear of bespoke suits, a chilled martini, and a hot streak on a cool Vegas night.

Kim-Van Dang, Founder of Van Dang Fragrances Spring Fling 2025

Longtime Beauty Director at InStyle Magazine and Women’s Wear Daily, Kim-Van Dang and partner Anthony Roberts founded a new, mindful, sustainable, high-vibration luxury fragrance brand proudly Made in USA. VAN DANG perfumes feature farm-to-fragrance oils sourced directly from vetted farmers around the world, who sign a pledge to avoid all pesticides and practice sustainable cultivation methods. In exchange, they offer them fair-trade pricing to uplift their community with a living wage. Every scent is created with an intention. The line of seven just launched at Scentbird and Neiman Marcus.

Nadia Kadri, Founder of Perfumeverse NYC, is the go-to source for perfume events, brand launches, and insider stories. She has over 1,300 scent-obsessed subscribers from over 35 states, with 65% from NYC. She spotlights NYC’s niche perfume scene, underground fragrance finds, and off-the-radar boutiques. Sign up and get in the local know!

Fragrance Specialist David Ecker presenting at Sniffapalooza Spring Fling 2025

David Ecker presented two new releases: Oud Nebula by The Harmonist and L Red Tea Vetiver by Clive Christian. With much passion and with much enthusiasm, David described each scent in explicit detail. Oud Nebula by The Harmonist (Guillaume Flavigny) is a classy modern Oud that highlights the rich intricacy of the interplay of the amber and oud. A Bulgarian Rose gives it freshness. Other notes include saffron, tonka bean, sandalwood, and cedar. David described it as an amazing everyday buttery wearable oud fragrance that’s not overpowering and lifts your spirit. Rare, precious, and unique. L Red Tea Vetiver by Clive Christian launched in late January this year. From the Private Collection. David described it as a statement, a sensory journey, a bold expression of sophistication. Notes include bergamont, vetiver, sandalwood, and musk.

Two post-lunch stops were highly anticipated and worth walking off the generous lunch: the new Amouage Petite Boutique and Trudon’s jewel box boutique.

Amouage Petite Boutique Spring Fling 2025

The Amouage Petite Boutique, their first in NYC, made its debut at the very end of 2024, and it marks the second global installment of the Amouage Petite Boutique permanent concept. From the Omani Desert to SoHo, the boutique has a look of its own. Scents that impressed were Guidance 46, Purpose 50 (both by Quentin Bisch), and from The Essences Collection, Reason (Bertrand Duchaufour) and Lustre (Julien Rasquinet and Paul Guerlain). A great addition to the scent neighborhood. Welcome to New York!

TRUDON SoHo Boutique Sniffapalooza Spring Fling 2025

Trudon, founded in 1643, is the world’s oldest candle manufacturer and is still producing hand-crafted masterpieces at their atelier in Normandy today. The boutique gives all a chance to luxuriate in the essence of the legendary candle creations and explore the Eaux de Parfums. The latest candle and diffuser launch of Altaïr, a wonderful oud and rose (Émilie Bouge), and the exquisite floral woody fragrance Absolu EDP (Antoine Lie) were clear standouts for the group.

 Team Karen: Karen Adams and Karen Dubin Founders of Sniffapalooza at Spring Fling 2025

Thank you, Team Karen (Karen Dubin and Karen Adams), for a spectacular Spring Fling 2025 to remember. Looking forward to seeing you at the Fall Ball 2025!

~Hernando Courtright, Senior Events Contributor and Brand Ambassador

All Photos by Hernando of CaFleureBon unless otherwise stated: ©.

 Sniffapalooza Spring Fling 2025 Gift Bag

We have a fragrance-filled Sniffapalooza swag bag filled with dozens of samples from the Spring Sniffapalooza Spring Fling 2025 brands and presenters, ScentBar, LAFCO New York, The Harmonist, Euphorium Brooklyn, Mizensir, Trudon, Le Labo, Essential Parfums, and Hez Parfums. To be eligible you must be a registered reader in the CON USA (you have to do this folks) and leave a comment with what you enjoyed about Hernando’s very detailed Sniffapalooza Spring Fling 2025 report if you have attended a Sniffapalooza Event before and which brand or perfume you are excited to get your nose on, or what you learned from the lunch presentations. The draw closes on April 04/20/ 2025.

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