Sniffapalooza Spring Fling 2024 Hernando’s Badge collage

 

For Sniffapalooza Spring Fling 2024,April 13, 2024, the weather held up with a minor sprinkle for the 65 attendees. The scent trek was a delight hitting the pavement in and around “Scent Alley, (or as Michelyn dubbed it, “The Fragrance District”).

Elizabeth Street by Hernando

With ten stores to  visit and sniff, then lunch, it went off without a hitch. Of note, Elizabeth Street has regained a vibrancy not seen since before the pandemic.

Malin + Goetz Sniffapalooza Spring Fling 2024

Sniffapalooza Spring Fling 2024 kicked off at 10 am at Malin + Goetz which hosted the group for a light breakfast and a presentation. The accommodating staff showed the extensive collection of skin, hair, and body products. The brand has a range of luxury fragrances and candles inspired by traditional apothecary ingredients. All the products are made locally in the New York area. They only use the highest quality natural ingredients and are never tested on animals.

LE LABO Sniffapalooza Spring Fling 2024

Le Labo’s Flagship boutique’s atmosphere is pure artisanal with its quintessential fragrance and candle collections on display. The attentive staff is always on top of our desires. The clean and cozy Lavande 31, the most recent scent in the collection, received some love from the group. The ancillary line of laundry wash along with the Body-Hair-Face are on par with the fragrant counterparts. The annex next door caters to men’s grooming and beauty requirements. A most serious stop for all to experience.

Korres, one of Greece’s iconic beauty brands has been producing skincare since 1996. internationally renowned for its all-natural line of cosmetics and grooming products, the seed-to-skin brand focuses on clean, ingredient-first Greek beauty formulations. Everything is sourced exclusively from Greece, supporting Greek farmers. Korres is certified by Peta.

The Naxos Apothecary Retail Manager, Shannah Pryatel working with Sniffapalooza fragrance shoppers

The Naxos Apothecary across the street is the sister boutique to Korres. The luxury natural fragrance and personal care brand evokes the history, culture, heritage, and endemic flora of the Aegean Island of Naxos. Combined with scientific expertise in phytotherapy, this sophisticated apothecary offers personalized herbal cosmetic remedies as well as soulful storytelling through fragrances and candles.

Scent Bar NYC store manager, Vijay Uttam 

Luckyscent retail store ScentBar is the premier destination for the group. Fragrance specialist and store manager, Vijay Uttam, is always a delight to converse with on all that’s new and upcoming. He and his perceptive staff welcomed us into their temple of scent. The assortment of top-notch selection of independent niche brands is most impressive. My fragrant attention was drawn towards Tutu Extrait de Parfum by Gritti, Bianco Latte Eau de Parfum by Giardini di Toscana, and Escapade Gourmande Extrait de Parfum by Maison Mataha. (don’t forget to use code CFB for great benefits)

Mizensir Prince Street Boutique Sniffapalooza Spring Fling 2024    

Mizensir on Prince Street is a gorgeous boutique that features the creations of Master Perfumer Alberto Morillas. General Manager, Jennifer DiCesare was on hand to present the extensive and impressive collections of fragrances and candles. Tonic Water was a fave with the group, a splendid choice for spring and summer wear with notes of the Sichuan pepper, cardamom, incense, and vanilla.

Olfactory NYC Soho Boutique Karen Adams (Sniffapaloza), Melissa J. Hill (Rainbow Scent Company), Bart Schmidt (Brands With Purpose), and Karen Dubin (Sniffapalooza) at Sniffapalooza Spring Fling 2024

One block over on Mott Street is Olfactory NYC. The boutique attracts a younger demographic of scent lovers due to the fragrances created by top perfumers at a fraction of the cost and the ambiance. The guided customization and personalization program allows each scent to be styled to one’s specifications and bottled on-site, which ensures a freshly made creation every time. Recent expansion to Washington, DC. highlights the success of their business model.

D.S. & Durga Mulberry Street Sniffapalooza Spring Fling 2024

Husband-and-wife team David Seth (D.S.) and Kavi (Durga) of D.S. & DURGA translate their passion for music, art, travel, and design and blend it into their brand. The scents, candles, and the design of their uber-hip store reflect their ethos. Recent releases are Black Magenta and Wipeout. The Candle Collection has become a major draw. Always on the move, D.S.& Durga opened their fourth boutique at the end of last year on the Upper Eastside of Manhattan.

Sniffapalooza Spring Fling 2024 Lunch Presentations:

Lunch at Little Italy’s La Mela is a five-course affair paired with a line-up of seven speakers. Much ado about everything!

  Hez Binkowitz, Founder of HEZ PARFUMS

Hez Binkowitz, the perfumer for Hez Parfums captured the group’s attention with his story of the inspiration behind the brand. His fragrance creations represent experiences he had before his life was turned upside down with the tragic loss of his and his wife Devorah’s beloved daughter, Henya Binkowitz. He created Hez Parfums to honor and share the memories of his life and his daughter. A native New Yorker, his childhood was spent all over the country, Memphis, Brooklyn, Sacramento and in New Orleans, which his roots were planted and his family was started. Self-taught, Hez challenged himself to make fragrances that truly smell unique and succeeds in bottling NOLA; its diverse culture, sights, music and food. We all had a chance to smell his collection and were most impressed (watch Steven’s Video. My standouts were Cafe Beignet, Banna Bread Banshee, and naturally, Bourbon Street!

Karen Dubin presented three fragrances from three distinct houses. Apple Brandy on the Rocks by KILIAN PARIS is an olfactive soundtrack to New York City’s nightlife by Perfumer Sidonie Lancesseur. Reserve Exclusif by Vivamor Parfums an Amber Spicy fragrance that’s deliciously smooth, sweet, and slightly spicy, by Francis Kurkdjian and Jerome Di Marino. Navitus’s Splendeur Absolu is a captivating fragrance with notes of rum, chocolate, and Madagascar Vanilla was composed by perfumer Bertrand Duchaufour with creative direction from fashion designer Victor De Souza.

Gustavo Romero, Perfumer of Casta Posta Home Fragrance and BAÑOMARIA Parfums, and Founder of Fragrance Alliance Network Sniffapalooza Spring Fling 2024

Gustavo Romero introduced the Fragrance Alliance Network, a dedicated space in New York City for fragrance enthusiasts and aspiring perfumers to foster a community around the initiative, providing educational opportunities for those passionate about fragrance. As a perfumer, he presented Casa Posta’s Petitgrain room spray inspired by the citrus groves of Mediterranean coastal Italy. He collaborated on a fine fragrance emerging brand, BAÑOMARIA with founder Christel Mena.

Christel Mena founder of BAÑOMARIA Sniffapalooza Spring Fling 2024

Christel Mena, founder of BAÑOMARIA presented East River Run, a fusion of New York City moments on the waterfront. With its white florals, citrus accord, and salty base, it impressed. And Finca, an homage to her grandfather, the best coffee farmer in Honduras. While not a coffee scent per se but more of a scent of comfort. Its notes of honey and spices encapsulate a warm and cozy atmosphere, and its tobacco and leather base are meant to remind us of a place, or person, older and wiser.

Stephen Dirkes spoke of his ongoing curated Perfumery Program experience on the island of Grenada which includes garden tours of floral, citrus, spices, herbs, and grasses used in perfumery, to pairings, tastings, and delicious palate training at The Tower Estate. His upcoming trip in May includes many participating brands: D.S. & Durga, Xerjoff, Casamorti, Kilian Paris, Les Editions De Parfums Frederic Malle, Laboratorio Olfattivo, Maison Tahite, Alex+,Tuttotondo, Nateeva, Giardini Di Toscana, Navitus, Vivamor, Heretic Garden, and Euphorium West Indies. Stephen will be debuting his Euphorium West Indies PURE GRENADA Perfume. A scent lover’s paradise!

Scent Communicator, Digital Marketer, and International Speaker, Hiro Nakayama has her nose in many projects such as Bridge and Blend -A Scent World that creates A Better Society – a brand operated by her sensory company Project Felicia which launched an all-inclusive collection of incense-inspired by Japanese history. As an advocate for “KOIKU” (Scent Education) through event, marketing, and product development, she strives to share the world of scent in an easy-to-understand manner.

Nils Beeman, Sales & Marketing Manager for TRUDON presented The Versailles Collection. Versailles and Trudon have shared a common bond for more than three centuries. As the former royal wax manufacturer for the royal families until the French Revolution, Trudon helped create glorious and enchanting moments at the Versailles castle with its candles. The scent comes with green and floral notes inspired by the legendary gardens of Versailles.

David Ecker presenting The Elysium Collection by Roja Dove Sniffapalooza Spring Fling 2024

David Ecker presented The Elysium Collection by Roja Dove. With much passion, David went through the Collection highlighting the most recent launch, the fruity floral Elysium Pour Femme (2024). The Collection includes Elysium Pour Homme Parfum Cologne (2017), the Aromatic Fougere Elysium Eau Intense (2023), and the citrus-forward Elysium Pour Homme Parfum (2017). David also spoke on the many accomplishments of master Perfumer Roja Dove.

TRUDON SoHo Boutique Sniffapalooza Spring Fling 2024

To close out our fabulously fragrant-filled day the TRUDON boutique was the perfect after lunch stop. The short walk over to the new location on Spring Street gave us all a chance to pause before arriving at this bijoux boutique. Founded in 1643, Trudon is the world’s oldest candle manufacturer. The attentive staff makes it a pleasure to delve further into the brand’s history and discover its olfactive delights. The highlight was the Versailles Collection.

Thank you, Team Karen (Karen Dubin and Karen Adams) for a scentually wonderful Spring Fling 2024 to remember. Looking forward to seeing you at the Fall Ball 2024!

~Hernando Courtright, Senior Contributor, Events and  New York Brand Ambassador

All Photos by Hernando of CaFleureBon unless otherwise stated: ©.

Sniffapalooza Spring Fling 2024 Gift Bag 

To be eligible you must be a registered reader in the CON USA (you have to do this folks) and leave a comment with what you enjoyed about Hernando’s very detailed Sniffapalooza Spring Fling 2024 report and which  boutiques you would like to visit,  as well as brands or perfumes you are excited to get your nose on. The draw closes on 04/27/2024.

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