The Company is creating a multisensory experience for its Jo Loves customers as it taps into the interactive world we live in. The I Love site is also available as a smart phone app. Initially, Jo Loves debuts via the Jo Loves Web site.
To my delight, a collection of six fragrances and six illustrations have been created together by perfumer Cécile Zarokian, author of Amouage Epic Woman, & Matthieu Appriou, in project called [IP]01.Draw for sample set
If the original set of Huitieme Art Parfums were sketches which showed the potential of new extracts; Myrrhiad is a fully fleshed out piece of fragrant art. M Guillaume uses the black tea absolute to fill in the lines of this sketch and leaves the senses fully satisfied
Next year 12/12/12 marks the last year of this century when all the days months and year align numerically. According to Mystics, the Aztec Calendar and Nostradamus predict that 2012 marks the end of days. We hope not; but just in case here are our predictions
Myrrhiad is about myrrh; there are three other notes to go along with the myrrh and they are vanilla, licorice and black tea absolute. It is the black tea absolute that was the real revelation in Myrrhiad for me. These four notes rise together to create the best of Huitieme Art Parfums, so far.
I am also inviting Cafleurebon readers, even those who do not know the smell of real Oud, to discover it and participate in this project, because the “Ultimate Oud Fragrance” should be a perfume that makes Oud a love story for all, not only for Oud lovers.
