Hez Parfums Plum Conficture, image via Nicoleta©
“It’s snowing so innocently. Perhaps on a fogged windowpane, a tiny finger has drawn a small house with a door, two windows, and a chimney sending forth a slender wisp of smoke. The village of snowflakes exists only in a child’s eyes. The window is a faded page from the angels’ book. And so winter begins: on a white morning, with venerable old trees and other children.” Ionel Teodoreanu, translated by Nicoleta from Romanian
On the other side of the world, a child drew a small house, on a frozen window. The adult remembered and a core memory came back to life, in the form of a perfume. Hez Parfums tells stories that feel instantly familiar, no matter where you’re from – and Hez Binkowitz has a way of transforming memories into fragrances, capturing the essence of the emotions we all share.
Hez Binkowitz, image via the brand
New Orleans, with its one-of-a-kind energy, takes center stage in Hez’s creations. From the soulful jazz floating through the French Quarter to the vibrant colors and joy of Mardi Gras, the city’s spirit is alive in every bottle. Hez’s perfume collection paints an olfactory picture of lively streets, the quiet beauty of the Garden District, and the unforgettable flavors of its food and drinks. Each scent is crafted with love, blending his artistic vision with a deep appreciation for the heart and soul of the Big Easy. Through these fragrances, Hez invites us to experience New Orleans in a way that feels personal, like stepping into a memory we didn’t know we remembered. From the moment I first encountered Hez’s collection, one fragrance stood out as the most profoundly nostalgic was Plum Confiture.
Hez Parfums Plum Conficture is an emotional journey that transports me back to my grandparents’ old house, this comforting aroma evoking the stillness of winter, the white purity of fresh snow, and the warm, sweet scent of lekvár cookies cooling on the windowsill – a memory so vivid it feels like a tender embrace from the past.
AI mood photo by Nicoleta
Nearby, a child leans over the coffee table, fingers sticky with glue and speckled with glitter, piecing together paper garlands in bright red and green checks. The cat, curious and playful, pounces on a loose ribbon, sending it skittering across the floor, earning a burst of laughter.
As the fragrance evolves, a richer, more intimate layer emerges. The heart of Plum Conficture is an indulgent blend of honeycomb and aged tobacco. These notes combine to evoke quiet, serene moments- grandpa sitting in his favorite armchair, reading the newspaper, while the scent of sweet tobacco wafts through the air. The honey adds a velvety sweetness that softens the tobacco, creating a smooth, nostalgic effect that lingers. Finally, the fragrance dries down into a base of guaiacwood, amberwood, and soft oud. These woody notes ground the scent, providing a familiar coziness that feels like the steady embrace of a grandparent. The oud adds just a hint of smokiness, bringing depth and character to the composition, without overpowering the comforting elements.
AI mood photo by Nicoleta
Hez Parfums Plum Conficture is neither too sweet nor too smoky, making it perfect for anyone who appreciates a scent that takes you on a trip to a snowy memory lane. The balance between the fruity sweetness of plum, the rich, cozy spices, and the grounding woods ensures it wears beautifully on both men and women, and across all ages, making it a fantastic gift for the winter holidays. Plum Conficture is a gentle reminder that, no matter where we go in life, we can always return –if only in our dreams- to the people and places that made us who we are.
Top: plum, cinnamon, nutmeg; Mid: honey, tobacco; Base: guaiacwood, amberwood, oud
Nicoleta Tomsa, Senior Editor
Disclosure: A bottle of Hez Parfums Plum Conficture was offered by the brand. My opinions are my own.
Reviews for Bourbon Street; Blue Dog (video); Cafe Beignet; Banana Banshee
CaFleureBon profiles with Hez Binkowitz here
Hez Parfums Plum Conficture, photo by Nicoleta
Thanks to the generosity of Hez Parfums have a 100ml bottle of Plum Conficture for one registered reader in the USA and EU You must register or your entry will not count. To be eligible, please leave a comment saying what sparks your interest based on Nicoleta’s review and where you live. Draw closes 12/11/2024
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