Hez Parfums Jackson Square (Hez Binkowitz) 2025+ Blueberry Fougere Giveaway 

 Hez Parfums Jackson Square

Hez Parfums Jackson Square bottles, courtesy of the brand

Hez Parfums Jackson Square is the newest perfume by the independent fragrance house dedicated to creating scents that represent New Orleans – laissez les bons temps rouler! A vibrant city with French and Creole origins, New Orleans is a showcase of uniquely American music, cuisine, celebration, and art. If olfactory art is a way to decorate space and time, then Hez Parfums Jackson Square is garland of livewire energy.

Hez Parfums Jackson square has a unique blueberry accord

Blueberry made with Canva by Michelyn©

My first spritz of Hez Parfums Jackson Square is sweet and juicy with hints of tart blueberry, Hez told us:

“I chose blueberry as a top note in Jackson Square because it captures the deep, rich hue of dark blue—one of the vibrant colors often seen in New Orleans art. Each note in the fragrance represents a color, with blueberry symbolizing that bold blue and bergamot offering a bright, sunny yellow. As the scent evolves and moves into the drydown, more layers unfold like brushstrokes on a canvas, revealing a full spectrum of vivid colors. My vision for Jackson Square was to capture the essence of a painting, similar to the style of art that is so commonly displayed there”. -Hez Binkowitz

Fresh forest air nuances meld with the blueberry. Spices, both black pepper and coriander, reinforce the fresh and herbaceous violet leaf note that gives an outdoor feeling to this fragrance, and gives me an early impression of something approaching a lightly boozy, forest-floor fougère. I can picture myself walking in the late night or pre-dawn revelry of the French Quarter, past the wrought iron gates of Jackson Square.

 Artists in Jackson Square created with Canva by Michelyn

A beautiful heart of cannabis and Bulgarian rose wears on my skin for over 8 hours. Something that is key to the culture and city life of New Orleans is long walks outside, enjoying the live music and art one finds on the streets. From organized revelry in a second-line to independent performance artists on the sidewalks, there is always something to enjoy. The warmth of this fragrance on my skin is compelling. With its hints of the fresh, floral muguet to the earthy low-tones of patchouli, Hez Parfums Jackson Square is fully representing the nuance of New Orleans.

 Jackson Square New Orleans

Jackson Square via wiki

As time passes, the dry down of Hez Parfums Jackson Square remains complex and exciting. Bourbon vanilla sweetness, sandalwood coziness and white musk create a cloud of joy and festivity. According to Hez, “the fragrance was inspired by the atmosphere and energy of Jackson Square in New Orleans. It’s a place where artists, musicians, and performers gather to share their work. The scent reflects that mix of tradition and artistic expression, blending rich, earthy notes with brighter, unexpected ones to capture the spirit of a space that’s always alive with art, music and celebration.” Indeed, if you need some celebration in your life, then Hez Parfums Jackson Square and its long-lasting mood elevation is a fragrance to reach for.

Notes: blueberry, coriander, violet leaf, black pepper, cannabis, Bulgarian rose, lily of the valley, patchouli, Bourbon vanilla, sandalwood, ambergris, white musk   

Disclaimer: Bottle of Jackson Square kindly provided by Hez Parfums. Opinions, my own.

~ Rachel K. Ng, Editor

Reviews for Plum Conficture; Bourbon Street; Blue Dog (video); Café Beignet; Banana Banshee

ÇaFleureBon profiles with Hez Binkowitz here

Perfumer Hez Binkowitz, of Hez Parfums

Independent Perfumer Hez Binkowitz, courtesy of the brand

“We’ve recently upgraded our packaging to elevate it to luxury standards, all while ensuring full compliance with both MOCRA and IFRA guidelines. Additionally, in response to customer demand, we’ve introduced new 50ml, 10ml and 2ml bottle size options, offering greater flexibility and convenience. Our bottles are made from high-quality glass with elegant gold fine mist sprayers. Redesigned embossed metal labels and custom metal caps featuring the Hez Parfums logo. Each bottle is housed in a luxurious box, resting on soft black fabric for ultimate protection and presentation.” -Hez Binkowitz

Jackson Square By Hez Parfums

Hez Parfums Jackson Square bottle and new packaging, courtesy of the brand

Thanks to the generosity of Hez Parfums we have a 50 ml bottle for one registered reader in the USA or EU. You must register or your entry will not count. To be eligible, please leave a comment saying what sparks your interest based on Rachel’s review and where you live. Draw closes 5/4/2025

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Try Hez Parfums Discovery Set here

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26 comments

  • Bloomfields says:

    This article on Cafleurebon dives into HEZ Parfums’ intriguing new fragrance, Jackson Square. Described as a blueberry fougère crafted by Hez Binkowitz with a 2025 launch, it sounds like a unique and potentially captivating scent profile. The combination of fruity sweetness with the classic aromatic elements of a fougère is certainly something that piques my interest. Plus, the fact that there’s a giveaway associated with the review makes it even more engaging! From US.

  • itsme89 says:

    Delving into this Cafleurebon article reveals a fascinating glimpse into HEZ Parfums’ upcoming release, Jackson Square. Imagining a fragrance envisioned by Hez Binkowitz for a 2025 launch, particularly one that blends the unexpected sweetness of blueberry with the traditionally masculine structure of a fougère, is quite exciting. The reviewer’s insights into how these contrasting elements harmonize would be key to understanding the artistry of this scent. And of course, the opportunity to win a bottle through the giveaway adds an extra layer of anticipation for fragrance enthusiasts!

    US

  • Bernard Celaya says:

    The dry down of bourbon vanilla caught my interest most that is my favorite notes to find in fragrances.

    726 Nelson Rd
    Alvin,Tx
    77511

  • Bernard Celaya says:

    The dry down of bourbon vanilla caught my interest most that is my favorite notes to find in fragrances.

    The US

  • jamscents says:

    Exploring this piece on Cafleurebon offers a tantalizing preview of HEZ Parfums’ Jackson Square. The concept of a fragrance that marries the juicy, bright notes of blueberry with the grounding, herbaceous character of a fougère, all imagined by Hez Binkowitz for a 2025 debut, immediately sparks curiosity. It suggests a bold and innovative approach to perfumery, one that dares to blend seemingly disparate scent families. The reviewer’s description would undoubtedly highlight the nuances of this composition, revealing how the sweetness and the green, often woody, facets interact. For anyone intrigued by unconventional and forward-thinking fragrances, this review and the accompanying giveaway are definitely worth paying attention to. From the USA.

  • Lhove31 says:

    This Cafleurebon article gives us an early look at HEZ Parfums’ Jackson Square. It’s described as a blueberry fougère created by Hez Binkowitz, set to launch in 2025. The idea of combining sweet blueberry with the classic aromatic notes of a fougère sounds quite unique and worth exploring. Plus, there’s a chance to win a bottle through their giveaway! From US

  • David Ruiz says:

    I am so intrigued by the blueberry note , and the rich background of how the fragrance was made I’m very curious on how it will smell as I’ve never smelt anything with a blueberry note.

  • Cel35 says:

    Wow, a blueberry fougère from HEZ Parfums called Jackson Square, hitting the scene in 2025! That’s a combination you don’t hear every day. Intrigued to read what Cafleurebon has to say about this creation by Hez Binkowitz. And a giveaway too? Count me in! From US.

  • Mchiles30 says:

    Just spotted this article on Cafleurebon about HEZ Parfums’ Jackson Square – a blueberry fougère launching next year from Hez Binkowitz! The sound of that is already making my nose twitch with curiosity. Blueberry in a fougère? I’m picturing something surprisingly fresh and maybe even a little playful. Definitely going to read what they think of it. Oh, and a giveaway is always a nice bonus!

    -US

  • Mary says:

    I have never been to New Orleans, but it sounds beautiful! Blueberry in a perfume? It sounds fantastic! I’ve never smelled a Blueberry perfume!
    Mary in Pennsylvania

  • Celala says:

    This article on Cafleurebon offers an intriguing glimpse into the world of niche perfumery with HEZ Parfums’ upcoming release, Jackson Square. The concept of a “blueberry fougère,” a creation by Hez Binkowitz slated for 2025, immediately sparks curiosity for those who appreciate unconventional scent combinations. It suggests a departure from traditional fragrance structures, potentially blending the sweet, fruity notes with the aromatic, often herbaceous and woody, characteristics of a fougère. Perfume enthusiasts will likely find the reviewer’s description of this novel blend particularly engaging, as it could offer insights into new directions in fragrance design. The inclusion of a giveaway adds an interactive element, allowing readers the chance to experience this unique scent firsthand. From US

  • Justin Page says:

    I have had the pleasure of owning a fragrance and meeting the Hez team! I purchased Banana Bread Banshee and it is the most realistic, beautiful, dense gourmand fragrance I have ever owned. The quality and presentation of this fragrance house was a pleasant experience and I am excited to get another bottle.

  • JSO says:

    I’ve had the pleasure of visiting the Crescent City several times, and each time took several walks through Jackson Square. I’m curious how Hez’s take on Jackson Square aligns with my memories. Clearly, the cannabis note will reflect on one level. I could also envision “a cloud of joy and festivity” from the bourbon vanilla sweetness, sandalwood coziness and white musk. I’m not sure about the blueberry, but I’m curious. I’m in the US.

  • VP says:

    Cannabis in perfume!? This to me is very interesting. I would love to get my nose on this to see if I could sniff out the cannabis. My interest is definitely piqued. Also, a perfume dedicated to a place sent me googling Jackson Square to understand the scent journey. This feels like chaos contained and refined. Very very appealing. VP-Texas

  • michele brinkmann says:

    what I am most interested in is the blueberry note. I have been really into blueberry fragrances lately and I am super excited to try this. I love a good bourbon vanilla too!
    Houston Texas US

  • Scentofme says:

    I have never visited Jackson Square or New Orleans, so this scent would be a great olfactory journey to that vibrant place 🙂 A colourful and complex artistic creation with blueberry and fresh forest air nuances sounds nice. Greetings from EU.

  • CL says:

    Rachel’s review of Hez Parfums Jackson Square immediately sparked my interest with its unique use of blueberry to represent the bold blue of New Orleans art. As someone living in the city, which is void of this vibrant, artistic street culture, the idea of a fragrance capturing that joyful, energetic atmosphere really speaks to me. I am also intrigued by the mix of forest air, cannabis, and bourbon vanilla…sounds like walking through a late-night jazz carnival. Galveston Tx

  • R2D2 says:

    Wow, this fragrance sounds so unique! I love how they’ve tied in the culture of New Orleans into the scent. The blueberry note really caught my attention—there’s something so nostalgic about blueberries, and to see them used in such an artistic way is amazing. I can totally picture walking through Jackson Square on a warm evening, surrounded by art, music, and that energy the city is known for. The combination of the earthy patchouli, rose, and bourbon vanilla sounds like it would be the perfect balance of rich and fresh. I’m definitely intrigued by how this fragrance evolves through the day. Can’t wait to give it a try!
    EU

  • FragranceFrenzyS says:

    Hez Parfums Jackson Square sounds like an absolute masterpiece! The idea of using blueberry as a top note to represent New Orleans’ vibrant blue hues is so clever and creative. I love how the fragrance is described like a painting, where each note has a purpose and a visual color association. That warm heart of cannabis and Bulgarian rose makes me so curious to smell how it balances with the spicier violet leaf and coriander. I’ve been searching for a scent that captures that outdoor, lively vibe and this one seems to do it perfectly. Also, the fact that it lasts for over 8 hours is a huge selling point. I can already imagine wearing this while walking through an art gallery or just hanging out in the French Quarter at sunset.
    I am from the EU

  • Lastochka says:

    Jackson Square sounds like it could be the ultimate representation of New Orleans in a bottle, and I’m all about that! The notes are super interesting blueberry and bergamot for brightness, followed by deeper, earthy elements like cannabis, patchouli, and bourbon vanilla. It really seems like this fragrance is designed to be dynamic, constantly shifting through different phases of the day. I love the artistic concept behind it too—fragrance as art, representing the mix of traditional and modern creative energy that New Orleans is known for. And the description of the dry down with sandalwood, vanilla, and white musk sounds like it would feel so cozy and comforting. I’m really curious to see how it wears on the skin and if it truly captures that celebratory vibe.

    Greetings from the EU

  • AromaAdventurer says:

    I’m all about fragrances with layers, and this one seems to offer that in spades. I love that they used natural elements like blueberry and coriander to create something that feels so vibrant and fresh. The inclusion of cannabis really piques my interest, though I’ve never smelled that note in a perfume before, so I’m curious how it blends with the floral and woody elements. I’ve always been drawn to New Orleans and its unique spirit, so the idea of a fragrance that encapsulates its essence is super exciting. Plus, the thought of walking through Jackson Square while wearing this scent just sounds so magical. I definitely want to try it!
    EU

  • LindenNoir says:

    I’ve always loved the idea of fragrances telling a story, and it seems like this one does just that with its evolving layers. The blueberry and violet leaf are such unexpected top notes, and I’m super intrigued by how they’ll balance with the spicier and floral elements in the heart. The dry down sounds gorgeous too—bourbon vanilla and sandalwood are such cozy, warm notes. I love that this fragrance could work for so many different moods and occasions, from an outdoor festival to a quiet evening at home.
    EU, Germany

  • simo975g says:

    Blueberry is such an interesting note. I don’t think I’ve tried it since Bleecker Street almost a decade ago. I really liked the choice of blueberry and how it was explained in terms of color.

    I haven’t been to New Orleans but now I want Hez to transport me there with Jackson Square.

    I live in Denmark, EU.

  • Raoul says:

    Jackson Square by Hez Parfums sounds like an incredibly original and artistic take on the fougère genre. I’m fascinated by the idea of blending blueberry with herbal, spicy, and green notes like coriander, violet leaf, and clove — it feels like a bold yet elegant tribute to the spirit of New Orleans. The composition seems to balance modern freshness with a mysterious depth, and I admire Hez Binkowitz’s ability to challenge olfactory expectations while still creating something wearable.
    As someone who enjoys discovering unique fragrances with a strong sense of identity, I would be truly honored to experience Jackson Square firsthand. It’s always refreshing to see an independent perfumer push boundaries with creativity and storytelling. I live in Europe, Romania.

  • brentm says:

    Love the bottle design and logo! NOLA is one of my favorite cities to visit in the US. So much history and the food is worth the trip alone. A fragrance that takes its notes from the elements of new orleans and the French quarter sounds absolutely fantastic! USA

  • mdellaroc says:

    I think i’d like Hez Parfums Jackson Square because the blueberry adds a fresh and fun note, like New Orleans art. I love that it lasts ages and feels warm and festive, perfect for a lively vibe. In maryland.