Hernando’s badge for Sniffapalooza Spring Fling 2019

At Sniffapalooza Spring Fling 2019 there were many new locations and new brands to discover. The theme that was prevalent throughout the weekend was “genderless” fragrance.

Flower School  New York (I spy Jessica X. Simpson) and Nateeva

Sniffapalooza Spring Fling 2019, Friday, April 26th: 

The Sniffapalooza Spring Fling 2019 Friday Night Cocktail party was held at Flower School New York. The theme? The Power of Flower. The synergistic relationship between fragrance and flowers was put to the test with three brands, Euphorium Brooklyn, KIERIN NYC, and Nateeva paired with two visual artists photographer Tal Shpantzer, and artist Miriam Carothers. FSNY’s Jessi Owens closed out the evening with a demonstration creating an exquisite floral bouquet.

Bergdorf Goodman Displays and Tom Crutchfield for Roja Parfums

Sniffapalooza Spring Fling 2019, DAY ONE: Saturday, April 27th: 

Starting at the world-renowned Bergdorf Goodman, we toured the Beauty and Fragrance Floor for new discoveries and revisiting old favorites. Big love being shown for Winter Palace by Memo, Jo Malone’s Frangipani (Marie Salamagne), the Orlov Paris Place Vendome Collection, Chantecaille’s trio of new scents, Darby Rose, Oud Fumé, and Vetyver Cèdre, and anything Roja Dove.

Kierin NY Mona and Didier de Biran, Hiro Nakayama -Founder of Project Felicia, Hugo Denoyelle and Francoise Damide presented Sourire de France 

Sniffapalooza Spring Fling 2019: LUNCH at MANGIA and Presentations:

Birth of a Brand: Mark St. Marie of The World in Scents spoke on what led him into fragrance and the brand he launched in 2018. His Reconnaissance Collection with its high percentage of natural ingredients, and a maximum of 70% alcohol and giving them a depth and complexity with long longevity and projection.

Mona and Didier Maine de Biran presented Kierin NYC, recently featured in our CaFleureBon Profiles in American Perfumery series . The gender neutral collection consists of four scents, 10 a.m. Flirt, Nitro Noir, Santal Sky, and Sunday Brunch which expresses the modern spirit of the New York City lifestyle and celebrates diversity and people. The brand is cruelty-free, vegan and non-toxic.

Hugo Denoyelle and Francoise Damide presented Sourire de France. Made in France the unisex Eau de Toilette has notes of bergamot, orange and pimento berry. Wonderful summer scent. 10% of the proceeds will go to Notre-Dame Restoration Fund.

Perfumery inspired artist Miriam Carothers uses oil based colored pencil to make realistic drawings of her subjects. Her current series of drawings are pulled from commercial advertisements for perfumes which depict celebrities showcasing the specific fragrances they endorse.

Dr. Zachary Ernest Linhart is the third generation of Linhart Doctors and Linhart NYC showed that besides being a top-notch dental brand their toothpaste features three scent notes, mint, anise, and aloe vera.

Bart Schmidt of Brands with a Purpose and Karen Dubin debuted the finished version of the seductive and polished H2H Love Notes (Catherine Selig) by Emmy-winning violinist Damien Escobar. A scent for her to him, him to her, or her to her, or him to him.

Hiro Nakayama Founder of Project Felicia brought her one-stop Service of Aroma to us where she has curated three cutting edge brands from Japan: Garment, Kamakura, and Layered Fragrance. Scents with style.

Stephen Dirkes of Euphorium Brooklyn always brings his wit and wand to cast his magic spell on the faithful. Stephen had his multimedia experience in full swing showing his Eau de Parfum Butterfly with visuals and a video presentation.

Sniffapalooza 2019 The Ingénue Cousin Flora (Alberto Morillas and The Impudent Cousin Matthew (Christophe Raynaud) Penhaligons Rockefeller Center NY

Post Lunch Sniffapalooza Spring 2019:

British perfumery reigns supreme at Rockefeller Center at Penhaligon’s crown jewel boutique. Most impressive is the brand’s rich 147-year heritage. Presented was the Portraits Collections latest releases, The Ingénue Cousin Flora (Alberto Morillas and The Impudent Cousin Matthew (Christophe Raynaud) (reviewed  by Despina).

FLORAIKU At Saks Fifth Avenue Sniffapalooza 2019

At Saks Fifth Avenue spectacular Beauty Floor 2 we were wowed from the iconic to the new brands. Guerlain, Serge Lutens, Ormonde Jayne, L’Artisan Parfumeur, Floraïku, Vilhelm Parfumerie, D.S. & Durga, were standouts. The Tea Ceremony at Floraïku was a highlight.

BLOOMINGDALE’S Flagship Store on 59th Street and Jusbox

BLOOMINGDALE’S Flagship Store on 59th Street was recently renovated. The most impressive Italian brand Jusbox wowed. Siblings Andrea and Chiara Valdo launched their music inspired collection stateside at the end of last year here. Each fragrance is based on a musical genre or era (team CaFleureBon has reviewed so many, you already know much about the collection).

The Sniffapalooza 2019 Madison Avenue Scent Trek:

CREED BOUTIQUE The royal world of Creed was on full display, transporting us with legendary fragrances and lifestyle products. Founded in 1760 the brand has been worn by nobility, First Ladies and celebrities. Wearing Creed announces you have arrived.

EDITIONS DE PARFUMS FREDERIC MALLE  might qualify as the most elegant Madison Avenue fragrance salon. This was one of the most attended stops. It’s only here where you can take in the largest collection of the brand outside of Paris.

BY KILIAN A little over a year on the Avenue this sensuous boutique highlights the world where Kilian knows no bounds, from fragrances to lipstick to jewelry, and… lingerie. On the cutting edge for sure.

Atelier Cologne‘s Upper Eastside boutique reached its half birthday and a wonderful oasis it is. Their signature blue hue envelopes the store with its mosaic panels which highlight the fragrance bar.

At the tres chic Goutal Paris Flagship boutique, the new Etoilee D’Une Nuit (Camille Goutal and Mathieu Nardin) had us in rapture. The scent is the third in the Oiseaux de Nuit collection includes Tenue de Soirée and Nuit et Confidences.

Diptyque Perfumes And Colognes’ Store Manager Maya Fedaseyeva and staff presented the new Lys/ Lily candle and their new ‘Genderless’ Perfume, the aromatic spicy Fougère  Eau de Minthe (launched May 2nd) from their Les Eaux line. The festive way to close the day.

DAY TWO: Sniffapalooza Spring Fling 2019, Sunday, April 28th:

First stop was Malin & Goetz. The group took in the new spring launch Stem and the bespoke Atelier Bloem Collection, inspired by the Amsterdam Flower Market.

NEST chose Elizabeth Street for its first retail store. Their fabulous Flagship Store carries not only the complete Home and Fine Fragrance Collections and also the newly launched Lifestyle Bodycare Collection (reviewed by Robert).

Cire Trudon, Founded in 1643 the preeminent French candle house always enthralls for its lineage. The new grapefruit forward Salta candle was as refreshing as you would imagine. Cire Trudon’s goal was to create “a genderless line of perfumes.”

Atelier Cologne, Store Director Ross Barry’s gracious hospitality is always welcomed by the group. Their most recent release Pacific Lime (reviewed by Sebastian) from the Sunny Citrus collection stood out as a group favorite.

Le Labo is a must stop. Tonka 25 (Daphne Bugey) is a stunner. A preview of the new City Exclusive, Tabac 28, created as a tribute to Miami is a smoky/ woody scent. A new candle in their Home Creations line, Verveine 32 is a luscious floral bouquet.

Olfactory NYC on Mott Street is celebrating its second year. Founder J.J. and team were on hand to present a most interesting fragrance that got major attention, Protect Yo HeArt. It’s a collaboration between street artist Uncutt Art for his Protect Yo HeArt campaign and Olfactory NYC.

David Seth Moltz and Karen

Much anticipation for the recently opened D.S.& Durga’s chic boutique on Mulberry Street. Co-founder and perfumer David Moltz was on hand greeting and imparting insight to his uber-hip niche brand. The recently launched body care line was of much interest. The new D.S. was being shown much love based on the rapturous waft at lunch (reviewed by Ida).

Top: Karen Dubin, David Ecker; Bottom Michael Simpson of OK Fragrances, Irina Adam and Marcy Fisher

Lunch at Little Italy’s La Mela with Fragrance Specialist David Ecker hosting the EAU (Emerging Artisans Uncorked) showcase.

Sniffapalooza 2019 Spring Fling Lunch Presentations:

MC David Ecker presented Clive Christian’s 2017 citrus aromatic XVII Baroque Siberian Pine and oriental spicy XVII Baroque Russian Coriander along with two by master perfumer Maison Francis Kurkdjian  Gentle Fluidity Gold and Silver where he uses the same notes to create two identities for two different Eau de Parfums.

Marcy Fisher of A*Scent created a collection of four scents using world-renowned perfumers from IFF. The fragrance line will soon be sold exclusively through Amazon.

Fragrance industry veteran Michael Simpson (Coty) and co-founder of niche perfume brand OK Fine Fragrances, along with perfumer Steve DeMercado. Their first fragrance collection of five scents are aged in American oak barrels like fine wines, whiskeys, and bourbons and are micro-batched limited editions of only 75 bottles. OK Fine Fragrances was recently featured in our Profiles in American Perfumery Series  as the 144th perfumer.

A Sniffapalooza favorite and two time Art and Olfaction Finalist natural perfumer Irina Adam of Phoenix Botanicals presented her stunning new scent Narcissus Cafe which would please even a tea lover, it’s that good. Rich and smooth this is handmade to order. Always surprising us with the unexpected.

Stephen Dirkes of Euphorium Brooklyn brought out Ume his Japanese inspired fragrance to delight believers and nonbelievers. Smell this and you know spring has sprung.

Bart Schmidt of Brands With a Purpose, Ryan Richmond and Steven Dirkes

Creative director Ryan Richmond launched his first scent Rich Mess in 2018. The nose behind the perfume is perfumer extraordinaire Christophe Laudamiel. Rich Mess is the winner in the independent category at the 6th Annual Art and Olfaction Awards.

 

Closing out the day and winding up Sniffapalooza 2019 was a visit to PERFUMARIĒ, the multi-sensory incubator, and retail concept store. Having celebrated a successful first year, new initiatives and surprises are in store for their second year. Founder Mindy Yang’s team was on hand to help guide the experience through the perfumes on tap to experience without scent biases which was a fabulous way to close out the weekend.

Thank you, Team Karen, (Karen Dubin and Karen Adams) for another wonderful weekend. See you all at The Fall Ball 2019!

~Hernando Courtright, Senior Events Contributor and Brand Ambassador

 We have a fragrance filled Sniffapalooza Spring Fling 2019 swag bag filled with dozens from Spring Fling including mini and sample size fragrances from Atelier Cologne, Cire Trudon, Euphorium Brooklyn, Penhaligon’s, Caswell-Massey, Linhart NYC, Project Felicia, Kierin NYC, Serge Lutens, LAFCO, Demeter, A*Scent, Phoenix Botanicals, and many others.

The draw is for registered readers only, so be sure to register if you have not done so. To be eligible please let us know what you thought of Hernando’s very detailed Spring Fling 2019 report if you have attended a Sniffa event before, or which brand or perfume you are excited by. Draw closes 5/29/2019  CON USA ONLY

We announce the winners only on site and on our Facebook page, so Like ÇaFleureBon and use our Blog feed…or your dream prize will be just spilled perfume.

All Photos by Hernando of CaFleureBon unless otherwise stated©.

Collages, contributions and edits by Michelyn

Spring Fling was held 26-28 of April