The 7 Virtues STRAWBERRY JAM by the brand.

Leave it to Barb Stegemann, the founder of The 7 Virtues to bottle the taste of summer and turn it into something utterly irresistible, just in time for a Galentine’s celebration February 13, that feels equal parts indulgent and nostalgic.

The newest addition marks a delicious new layer in the brand’s trademarked Layer Cake™ narrative, as The 7 Virtues embraces its gourmand heritage and spearheads the clean gourmand fragrance revolution. Debuting exclusively in 2,135 Sephora stores across 19 countries, Strawberry Jam Eau de Parfum builds on the viral triumph of Buttercream Haze, which launched in fall 2025 and shattered records as the brand’s most successful release, selling out in 55 stores during its opening weekend.

Barb Stegemann photo via the brand.

This is strawberry jam at its most addictive: thick, glossy, and glistening like a spoon dragged slowly through a just-opened jar. Just as its inspiration from Barb’s personal memories, it carries me straight to carefree days with friends, fingers stained ruby from berry picking, the air humming with laughter and sunlight. We would return home flushed from the heat, baskets overflowing, gathering in the kitchen as fruit simmered on the stove and pies baked in the oven, stories and secrets shared as easily as sugar. It is the same intimate, feminine camaraderie that defines the spirit of Galentine’s, friendship sweetened by ritual and memory.

via the brand.

On skin, the fragrance opens like a lavish gourmand feast meant to be savored together. The opening bursts with sun-ripened strawberry, juicy, pulpy, and vividly textured, as if crushed between your fingertips and passed around on warm slices of toast. A nutty pistachio accord lends a creamy, toasted richness reminiscent of crushed praline folded into whipped cream, while freesia drifts through like a bouquet placed at the center of a crowded table. As it settles, whipped vanilla and marshmallow melt into a plush, airy sweetness that evokes shared desserts and lingering conversations. The effect is mouthwatering yet refined: jam spread generously over buttered bread, sweetness softened by a subtle savory warmth.

via the brand.

I love a good gourmand, and I am endlessly chasing the perfect strawberry. Too often the note leans synthetic, missing the lush realism of the fruit itself. Here, the strawberry is startlingly lifelike, slow-cooked and jammy, touched by the gentle caramelization that happens when sugar and fruit fuse over heat. Barb Stegemann has a gift for distilling universal memories into scent: communal kitchens, clinking plates, and the easy intimacy of friendship. Perhaps that emotional fluency is part of the secret behind the brand’s meteoric rise across the US and Canada, with its Sephora debut ranking among the most anticipated launches.

The 7 Virtues STRAWBERRY JAM model shoot via the brand.

Although inspired by carefree summer, this fragrance knows no season, especially not one dedicated to celebrating friendship. The scene it paints feels tailor-made for a Galentine’s gathering: golden light filtering through leaves, bowls of freshly washed strawberries glistening on a picnic table, grass warm beneath bare feet, or perhaps if you find yourself on the East Coast, where grass is still covered in layers of ice, you may gather around a cozy fireplace, biting into a strawberry pie with a scoop of homemade cream on the side. A gentle breeze carries hints of blossoms and greenery, mirrored by the airy lift in the heart of the perfume that keeps its gourmand facets buoyant. The nuttiness and cream give it body, but a luminous floral current prevents the sweetness from turning heavy. It wears like the memory of sharing a slice of strawberry jam pie outdoors with your closest circle, flaky crust shattering, filling lush and glossy, joyful, comforting, and meant to be enjoyed together.

So, gather your girl squad, pour the drinks, cocktails or mocktails and settle in with the people who feel like home. Surrounded by your beautiful tribe and wearing the perfume that makes you feel most yourself, the world suddenly seems lighter, even on its grayest days. Or head over to your local Sephora to Bake Your Blend of a delicious cake and with so many offering you may just find a whole lot of new delicious flavors to explore with and layer. Sometimes all it takes is a fragrant spritz and a bite of something sweet to remind us how to savor the moment and step back out with a little more joy.

Notes: Nutty Pistachio, Sun-Ripened Strawberry, Fresh Freesia, Sugared Raspberry, Whipped Vanilla, Marshmallow, Warm Amber.

Disclaimer: The bottle of The 7 Virtues STRAWBERRY JAM was kindly gifted to me, but opinions are always my own.

Olya Bar, Editor.

You can purchase STRAWBERRY JAM exclusively at Sephora USA, Canada and on the brand’s website (travel sizes too) here.

Note from the brand: Layer Cake™: Bake Your Blend – The 7 Virtues invites clients to head into their local Sephora to “bake” their personal Layer Cake™ by layering the brand’s unique scent offerings ranging from fresh and fruity to decadent gourmand. Strawberry Jam EDP was designed to pair effortlessly with Buttercream Haze EDP, like jam and frosting, to create a dessert-for-the-soul signature that feels joyful, cozy, and a little cheeky.

B-Corp certified and purpose-driven, The 7 Virtues creates intense aromatherapy fragrances with clean, responsibly sourced ingredients. Each perfume is infused with vanilla to blend seamlessly with others, empowering you to create a signature scent that’s uniquely yours. Compliments guaranteed.

The 7 Virtues STRAWBERRY JAM

Thanks to the generosity of The 7 Virtues, we have a 50 ml bottle of STRAWBERRY JAM  for one registered reader in the USA or CANADA. You must register, or your entry will not count. To be eligible, please comment on what sparked your interest about Olya’s review, if you have tried other perfumes from the brand and where you live. Draw closes 02/16/2026.

ÇaFleureBon has written extensively about The 7 Virtues over the years. Please read Olya’s review of Blackberry Lily, Clementine Dream here, Ida’s review of Lotus Pear here, Santal Vanille here, The Three 7 Virtues You Should Be Wearing Right Now also by Ida Meister.

Enjoy Olya’s reviews of Buttercream Haze here, Cherry Ambition here, Amber Vanilla here, and Sandi’s Candied Lychee here. Cherry Ambition received a Best of Scent 2023 award from Sandi and Olya

Barb Stegemann was Michelyn’s Hall of Fame recipient of 2023

A note from the brand :Designed to “scent your intentions”, each perfume from The 7 Virtues delivers aromatherapy benefits written on the bottle (with 22% fragrance oil concentration). Strawberry Jam is best for savoring the moment, spreading joy, and finding your jam. The 7 Virtues is Leaping Bunny certified and the only B-Corporation certified by Sephora. As part of their partnership with Days For Girls, partial proceeds from each bottle will advance menstrual equity in North America by funding education, advocacy, and product distribution. All The 7 Virtues perfumes are hypoallergenic, vegan, cruelty-free, and gluten-free. Made without phthalates, parabens, sulfates, formaldehyde, or UV inhibitors and infused with sugarcane alcohol.

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