The 7 Virtues Cherry Ambition by Olya Bar© Composed with Julie Pluchet of CPL Aromas
“Cherry Ambition perfume is not just a fragrance; it’s a statement of your inner fire and destiny. We collaborated with 400 Sephora Beauty Advisors to craft this aromatherapeutic blend of cherry, florals, and warm undertones for you to embrace your ambition and leave a trail of inspiration wherever you go.”-Founder, Barb Stegemann
Barb Stegemann on set filming her new perfume show “AHHH Smells like the 80s” via Instagram©
Founded in 2010 by entrepreneur, global women’s rights activist, and author Barb Stegemann, The 7 Virtues was born from a promise made in a hospital room. Stegemann’s best friend, a CIMIC officer, inspired her to carry forward his mission of peace after being wounded during discussions about providing essential resources to an Afghan village. This promise fueled her bestselling book, now in its 8th edition, “The 7 Virtues of a Philosopher Queen (A Woman’s Guide To Living & Leading in an Illogical World).
“Make Perfume Not War” resonates as the brand’s mantra, and is intricately woven into the cap of every fragrance as a reminder of their noble cause. The 7 Virtues cherishes a vision where perfume transcends its aromatic nature; symbolizing peace, empowerment, and positive change. The unveiling of The Seven Virtues Cherry Ambition is a momentous occasion, a symphony of scents created to exhilarate and empower. Imagine sinking your senses into the ripe, succulent flesh of a cherry, a burst of juiciness caressing your taste buds. This olfactory journey begins with an enticing opening, a delightful mingling of mandarin and cherry blossom petals on the skin.
The 7 Virtues Cherry Ambition Make Perfume Not War by Olya Bar
As the fragrance unfolds, a playful dash of osmanthus takes center stage, infusing an added layer of fruity essence. This joyful note is then gracefully tamed by a dash of fragrant saffron, introducing a subtle spicy character that keeps you enchanted. Imagine a dance of gourmand vanilla, intertwined with the sweetness of fluffy marshmallows and bursts of cherry blossoms. This dance crescendos into a harmonious blend, crowned by the warm embrace of amber and musky guaiac wood, leaving an enduring sweet scent of success in its wake.
Cherry Ambition is a fragrance that boldly embodies life and optimism. More than just a perfume, it is a mood-enhancing elixir, a scent associated with achievement and determination. With each spritz, you manifest your desires, drawing from the power of scent association. Isn’t that one of the reasons we love perfumes so much anyways? Douse yourself lavishly, bask in the pleasure of its beauty and let it be a testament to your accomplishments, a reminder of your capability to conquer and overcome obstacles. Every pulse point touched by The 7 Virtues Cherry Ambition carries a message of empowerment—breathe, reflect, and spray with intention. Let it envelop you in a fragrant embrace, keeping you mindful throughout your day and remind you that success is but a scent away.
Notes: Cherry, Pink Pepper, Mandarin, Marshmallow, Cherry Blossom, Osmanthus, Orris, Saffron, Vanilla, Amber, Musk, Frankincense, Guaiacwood.
The bottle was kindly gifted to me by the brand but opinions are always my own.
Olya Bar, Editor
We were introduced to The 7 Virtues by Deputy Editor Tama Blough in 2013 (who passed away January 9, 2015). She wrote, “The words “sustainability” and “fair trade” are bandied about quite often lately, mostly in the area of food and farming. But what do they mean for perfumery? A new Canadian-based company called The 7 Virtues is working to bring those practices to the manufacture of scent”. Sustainability and female empowerment has become “buzz words” for so many brands, but few have made it their mission for over a decade. –Michelyn Camen, Editor-in-Chief
As part of the brand’s partnership with Days For Girls, partial proceeds from each Cherry Ambition bottle will advance menstrual equity in North America by funding education, advocacy, and product distribution.
The 7 Virtues Cherry Ambition photo via the brand
Thanks to the generosity of Barb Stegemann and The 7 Virtues we have one 50 ml bottle of Cherry Ambition available to one registered reader in the USA or Canada. Be sure to register or your comment will not count. To be eligible for the draw, tell us where you live and what appeals to you about Olya’s review of The 7 Virtues Cherry Ambition and where you live. Have you tried any of The 7 Virtues perfumes? Draw closes 09/26/23
ÇaFleureBon has written extensively about The 7 Virtues over the years. Please read Ida’s review of Lotus Pear here, Santal Vanille here, The Three 7 Virtues You Should Be Wearing Right Now also by Ida Meister, and Olya’ review of Coconut Sun here.
Available on the brand’s website here
Launch dates: exclusively at Sephora Online 9/15/2023 (CA) and 9/25/2023 (USA)
In stores 9/15/2023 (CA) and10/12/ 2023 (USA)
EU/UK October 22, 2023
AUS/NZ November 11, 2023
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