photo courtesy of Christopher Chong©
We have reviewed several Thameen London fragrances, but did you know that Insignia was the first fragrance under Christopher Chong’s residency? After reading Senior Editor Karl Topham ‘s article on Fanfare on March 17th, 2023, I reached out to Brand and Artistic Director Christopher Chong for an exclusive quote on the creative process for Thameen London Insignia. For me, it is as much about the people and their vision for a heritage brand, or any brand for that matter, as it is the perfume. –Michelyn Camen, Editor-in-Chief
When I joined Thameen London last year, my immediate goal was to set the brand on a path for artistry through storytelling with a forward-thinking British semantics adapting to an ever-changing landscape in perfumery. The mantra I set for Thameen London is “We create for today, thinking of tomorrow.”
Collage by Michelyn photos courtesy of Thameen London Instagram
I have known Symrise perfumer Alexandra Carlin since she was a trainee, which seems like a lifetime. I spotted a unique artistic spirit in her very early on, which needed to be nurtured carefully, rather than fast tracked with many perfume wins. We collaborated over 10 years ago with a white floral fragrance which has become a best seller for the previous brand I worked for. Alex and I have stayed in touch and I have followed her artistic and technical growth. She has an extremely rare talent that takes time to develop – it is a poetic investigation into perfumery that makes her look beyond the raw materials in which she digs deep into the soul of the story and ingredients. Alex makes the world see things that we could never imagine with her imagination. I was extremely excited when Alex agreed to create Thameen London Insignia, I truly believe no one could have done a better job than her and I believe it is fate that we have been able to rekindle our collaboration after over a decade. Everything in life requires the right place at the right time.
With Thameen London Insignia, I want everyone to feel all the nuances of the story we articulate through the perfume.” -Christopher Chong, Brand and Artistic Director
Top: Bitter orange, whiskey accord, milky fig accord
Heart: Damask rose, geranium, bay leaf
Base: Vetiver, sandalwood, cuir velour de laire
Steven’s review of Thameen London Insignia
Disclosure: Steven received a bottle for this review and Michelyn a sample, opinions are our own
Photo by Steven©
Thanks to Twisted Lily we are offering a 50ml bottle of Thameen London Insignia for one registered CaFleureBon reader and Redolessence Subscriber in the USA ONLY (if you are not sure if you are registered, click here.). You must register or your comment will not count. To be eligible, please tell us what appealed to you about BOTH STEVEN’S REVIEW AND CHRISTOPHER CHONG’S INTRODUCTION and if you have a favourite from the brand. Draw closes 04/17/23.
Thameen London Insignia is part of the Sovereign Collection which includes Royal Sapphire reviewed by Olya Bar here
Please read Olya Bar’s’ review of Thameen London Blue Heart here.
Steven Gavrielatos’ video of Carved Oud here
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