Strada Parfumerie – Via Veneto at night via Instagram
“Inside each bottle there’s history, style and pleasure. Setting foot on Via Veneto is being a witness to grandiosity; one who wishes to replicate that infatuation must smell Via Veneto” –– A note from the brand.
Still from La Dolce Vita Directed by Federico Fellini
Via Veneto is the famously chic and high-end shopping street in Rome. You may recognise it in scenes from Fellini’s Dolce Vita. You may have been there already, or you may, like me, simply wish with your eyes closed that you could be there in happier, more carefree times. Enter stage left, Strada Parfumerie Via Veneto. Step onto this olfactory magic carpet and you’ll find yourself whisked to Rome in a heartbeat. There is a unique smell to wealth, in the same way as there is a unique smell to expensive car showrooms. It is the scent of the unsullied, the unstained and the unruffled. Living a life that is the antithesis of this, makes Via Veneto the scent of my fantasies. Strada Parfumerie Via Veneto is the hushed presence of luxury. It is the scent of a woman who looks as if she could model Dior’s New Look. A woman in a bubble of privilege, yet so elegant you cannot help but gaze at her, as she glides past, like an urban angel, leaving a scent so beautiful in her wake, that you want to follow her and ask for its name.
Anouk Aimee in La Dolce Vita
The very first time I sprayed Via Veneto; I knew there was iris here. It is the perfect introduction to Via Veneto. Why? Because iris is elegant. My olfactory mnemonic for iris is the scent of unaffordable dove grey suede. It may be custom made car seats, it may be hand stitched gloves, but it is the scent of understated luxury. Alongside a classy touch of musk, it also adds the faintest dusting of powdery notes and somehow, the scent of pearls too. The huge and welcome wave of tuberose that follows is music to my nose and brings to mind the almost exaggerated femininity of Anouk Aimee and Anita Ekberg, rocking cats eye sunglasses or dancing in fountains.
Anita Ekberg in La Dolce Vita Trevi Fountain scene and colorized by Michelyn
La Dolce Vita was a 1960 hit film and the classicism of the florals in Strada Parfumerie Via Veneto harks back to a time when perfume lived in crystal atomisers on dressing tables. The chorus of white flowers has glamorous backing singers with the addition of jasmine and neroli, now an unbeatably harmonious trio that dances in your wake. As afternoon turns to dusk, a dustier, more enigmatic version emerges into the gloaming. Patchouli gives a provocative nod whilst myrrh, ginger and amber cast their alluring spell on all who swoon in your wake. Via Veneto, both literally and metaphorically, is a mixture of the old and the new. Grand buildings and pillars look down upon the modern whisper of wealth in the street below, whilst the fountains that once saw Anita Ekberg strut her stuff remind us that respectability is a coin with a playful side too. It’s a long time since a fragrance has made me feel this glamorous, but with Strada Parfumerie Via Veneto, I can play dress up and, in my dreams, can frolic in fountains like Anita and pose in bars like Anouk. Via Veneto is not just a dressing up box, but a magic wand. Oh, for La Dolce Vita…especially now. Especially as summer 2020 kisses us good night.
Notes: Iris, jasmine, neroli, rose, ginger, musk, tuberose, myrrh, clary sage, amber, woody notes, patchouli, nagarmotha
Strada Parfumerie fragrances are named for famous luxury districts or destinations, such as Via Veneto, Sloane Street, Avenue Montaigne, 5th Avenue are new for 2020 and composed by perfumers Christian Carbonnel, Cyrille Carles and Moellhausen
–Samantha Scriven, Sr. Contributor
Disclosure I received my sample, I love it and as always, my nose is my own.
Strada Parfumerie Via Veneto via Strada Parfumerie
Thanks to the generosity of Strada Parfumerie, we have a bottle of Strada Via Veneto eau de parfum for one registered reader WORLDWIDE. You must register here or your comment will not count. To be eligible, please leave a comment saying what you enjoyed most about Samantha’s review and where you live. Draw closes 8/27/2020
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