Time magazine named the 2011 Person of the Year “the protestor”, and in a way that fits with many of our awardees. Tama and Michelyn sniffed, tested and worn over 500 fragrances on themselves selves, on scent strips and doused on fearless testers. Our draw is for their picks for three 2012 FiFi Indie Nominees
As we entered the fall I heard a rumor that Czech and Speake was going to be adding their first new fragrance since 2003 and it was going to be a vetiver based fragrance. As we moved further into the fall some of the UK based members of the internet forums got a chance to try Vetiver Vert and the verdict was it was good and in some of those early tester’s words it was spectacular.
Alexandra Balahoutis is one of the most talented natural perfumers because she is uncompromising in using natural ingredients to realize her vision. Early in the year Ms. Balahoutis released a very limited edition named Dimanche.
Jessica September Buchanan‘s newest fragrant offspring is a 100 % botanical one.
Narcotic Flowers is her tender homage to the city of Grasse which is so thoroughly steeped in perfume history.
As a company we believe in creating experiences , not just products. From the beginning we have always made each launch event a multi-sensory experience. We approached the installations at The Standard Miami Beach with the same creative starting point (this notion of gardens). The draw is for Verde & Incense into the Sea
As we enter the last few days of 2011 I begin to look back over the year for trends and the things I learned while exploring the new fragrances. One of those things that fall in the latter category, for me, this year is how different an eau de parfum or extrait formulation can allow me to find something entirely new out of the same basic architecture as a lesser concentration. For some reason this year has seemed to prove this to me on a monthly basis. For these final days of 2011 I received two final lessons in what a parfum can do.
