NY NOW Summer 2021 Market Event Report + Best of Show Draw

NY NOW Summer 2021 Edition successfully relaunched August 8-11, 2021. Instead of fragrance and beauty as in past years wellness was the focus
NY NOW Summer 2021 Edition successfully relaunched August 8-11, 2021. Instead of fragrance and beauty as in past years wellness was the focus
Creative director Alessandro Brun was inspired by the painting Il Bacio at the Museum Pinacoteca di Brera for Milano Fragranze Brera
État Libre D’Orange Divin’Enfant is, in its essence, not unlike good poetry. The more you read into it, the more will be uncovered to you. The closer you pay attention to it, the deeper you will be pulled into its beautiful and tangled web.
Initio Parfums Musk Therapy feels like falling into the softest fluffiest cloud while eating the most delicious creamsicle
Greta Garbo, who inspired Vilhelm Parfumerie Room Service spoke the famous line, “I want to be alone” in the 1932 movie Grand Hotel. Vilhelm Parfumerie creative director Jan Vilhelm Ahlgren Room Service was inspired by Greta Garbo taking a luxurious bath at a hotel, possibly the Carlyle in NYC.
Scintillating, bright, youthful and carefree, Prends-Moi by Isabey Paris conjured a “butterflies in the stomach” level of excitement.