Event Report: Niche Fragrance and Perfume Show (London) Sept 5, 2025

London’s first trade facing perfume exhibition, Niche, was held at No.9 Cork Street Gallery on September 5, 2025 spotlighting 35 brands

Blackberry Lily by The 7 Virtues Winner

Blackberry Lily by The 7 Virtues is a portal to an idyllic escape, where the ripeness of summer fruits, the elegance of wild blooms converge

Rubini Idìlios is a light beauty, that’s tinged with a musky darkness, whose melody is played in soft pastel tones. Utter Magic.

Amber Jobin’s Aether Art Perfume Mezcal & Masa is offbeat and authentic; it’s a smoky seductive Meso-American mezcal potion.

Statik Olfactive Crème de Menthe Café by Hez Binkowitz is photorealistic piece of mint chocolate, slowly dissolving into a cup of dark-roasted coffee

Electimuss London Astrum Nova by David Chieze of LUZI is a fresh, fruity, mango perfume where oud is a supporting note and doesn’t overpower