PerView: Yael Alkalay of RedFlower -Sustainability,Health, Esthetics & World Traditions

    Yael Alkalay, a sloe eyed, exotic beauty of Sephardic descent, proves the adage that "beauty" comes from within. As a cultural anthropologist, world traveler, organic formulator and advocate of sustainable trade, Yael founded her company, based in SoHo New York City,  by joining time honored beauty rituals and the environment. Yael brings the traditions of Japan, Morrocco, Costa Rico, and Finland to thousands …

Continue Reading

Etat Libre D’Orange Like This Tilda Swinton- “Celebuscents” Should Smell Like This

As Rossy de Palma before her, the choice of Ms. Swinton is a good fit with Etat Libre D’Orange. Owner Etienne de Swardt brought in perfumer Mathilde Bijaoui in to help shape Ms. Swinton’s vision into a fragrance. Her inspiration for the fragrance comes from the love sonnet “Like This”, by Sufi poet Rumi…If anyone wants to know what “spirit” is,

Or what “God’s fragrance” means,

Lean your head toward him or her.

Keep your face there close.

Like This.

Continue Reading