NY NOW Winter Market 2024 at the Jacob Javits Center in NYC

NY NOW, the largest, premier wholesale trade show in New York serving the gift, home, and accessories marketplace, celebrated its 100th anniversary at Winter Market. The show presents its twice-a-year Winter and Summer Markets in February and August, held at the Javits Center showcasing brands and designers with the press and qualified buyers to connect and discover a world of inspiration. Unofficially referred to as The New York Gift + Home Show, was held on February 4-7, 2024. The NY NOW 2024 Winter Market featured Beauty+Wellness, Home Design+Tabletop, Baby+Child, Gift+Stationary, Luxury Lifestyle, Accessories, Accent on Design, and Accessories. With 10,000+ attendees, and 1,000+ exhibitors.

 NY NOW Winter Market 2024 ÇaFleureBon Press Badge – Hernando Courtright

My takeaway from the NY NOW 2024 Winter Market was the continuing presence of impressively high quality passionate Female-Owned brands with many focusing specifically on Women’s Wellness. Continuing its ascent since the pandemic is a focus on accessories to make one’s home and workspace more inviting and relaxing. Candles, diffusers, soaps, and Hand and Body products are filling this need.

ÇaFleureBon Best of Show Award NY NOW 2024 Winter Market

The Harper Group with over 20 years of experience distributing significant lifestyle brands, including home fragrances and perfume to discerning retailers, has a significant footprint in the Market. Notable brands showing for the Winter Market were Antica Farmacista, LAFCO, Apotheke, Agraria, Glasshouse, TOCCA, and Margot Elena (Tokyo Milk).

 John Bressler of LAFCO NY at NY NOW 2024 Winter Market

John Bressler, Founder of LAFCO New York, the luxury fragrance and skincare brand is the master of all things with wicks and sticks presented in his newest collections. Wild Honeysuckle (candles and diffusers) hits all the right notes for Spring which will glide you to a sunlit summer afternoon with fresh minty notes that blend with watery cucumber which fades into wild honeysuckle, wisteria, and violet leaves. The beautifully designed hand-blown glass vessels are a unique work of art. The Source & Story Collection, Andean Myrtle, Geranium Bourbon, and Timur Pepper are designed with inveterate local ingredients. Created through their long-standing partnerships with like-minded fragrance houses that respect and contribute to the remote communities that inspire it.

Antica Farmacista NY NOW 2024 Winter Market

Liana Robertshaw, Director of Sales for Antica Farmacista, presented the latest Collection, which highlights the ethereal spring scent of Elderflower. This white floral is enhanced by notes of pear, quince, and Osage orange. The line includes Diffusers, Candles, Room Spray, Hand and Body Wash, and Moisturizer. This scent is their ode to the botanophiles — those who seek out joy in the delicate wonders of nature. The Seatle-based women-owned brand was founded by Susanne Pruitt and Shelley Callaghan in 2003.

 TOCCA LUCIA NY NOW 2024 Winter Market

Tocca means “touch” in Italian, and TOCCA’s luxurious products will add a graceful touch of beauty to your life. TOCCA‘s Lucia was released in 2023 and is a tribute to the Italian tradition of dolce far niente (pleasant idleness). This lovely and uplifting fragrance contains notes of Lemon, Mandarin Orange, Fig, Geranium, Rose Water, Cedarwood, Vetiver, and Tobacco. Also new is the Candela Classica Collection. The hand-poured 100% cotton wick soy wax blended candles evoke the world’s most exotic destinations. They are formulated for a clean burn and superb scent throw.

Founded in 1862, French perfume house Roger & Gallet (L’Oreal) is noted for its luxurious bath soaps, a line of scented body products, and candles. The brand sustains its tradition of fragrances based on rare plants and essential oils, in chic and distinctive packaging that recalls the Art Deco era. Their fragrances are collaborations with many of the world’s most renowned perfumers Alberto Morillas, Francis Kurkdjian, Marie Salamagne, Nathalie Lorson, Fabrice Pellegrin, and Anne Flipo to name a few.

Tokyo Milk was founded by Denver, CO-based designer, Margot Elena. With fragrances, soaps, scented body care products, and candles, packaged in carefully designed bottles, tubes, and boxes they carry whimsical names. Tokyo Milk Dark,” a new collection encased in black packaging with white logos and a small accent of color that varies by scent. The scents introduce a wider variety of notes and styles of fragrance, with edgy images and creative names that conjure the darker side of life. Ice Queen, Hypnotic, and Femme Fatale Parfum are the recent releases.

Founder Chrissy Fichtl’s Brooklyn brand APOTHEKE has grown into a widely recognized and beloved luxury lifestyle fragrance brand. Candles are made of soy, mineral wax blends, and fragrance oils. Lotions, Soaps, and Sanitizers are scented and use natural, plant-based products. Committed to giving back, she has donated thousands of pounds of soap to the Bowery Mission and partnered up with Autism Tomorrow, Your Mom Cares, Red Hook Art Project, and Cora Dance. Bravo!

Glasshouse Fragrances NY NOW 2024 Winter Market

Glasshouse Fragrances was founded in 2005 by New Yorker Nicole Eckels. Having ventured to Australia in search of adventure, Nicole looked for scents that were exotic and enchanting. She created Glasshouse Fragrances to fill the fragrant void in the market and the one in her lifestyle. She started with a focus on candles making her first versions in her kitchen. Glasshouse Fragrances is the leading fragrance brand in the Southern Hemisphere. Conceptualized in-house and created in partnership with the world’s greatest perfumers, each of their products begins with inspiration and exacting standards.

Agraria founders Stanford Stevenson and Maurice Gibson envisioned fragrant products as essential design elements for their clients’ San Francisco homes. They felt certain that “No great home is ever completely decorated until it has its most important accessory – home fragrance.” Agraria means “beautiful flowers growing in the fields,” and is the brand name chosen for their hand-made potpourri and new fragrance known as Bitter Orange. Its unique, spicy fragrance has been described by The New York Times as “uplifting, mysterious, and androgynous in its appeal.”

 Free Yourself Founders Todd Thurman and Jeff Miller NY NOW 2024 Winter Market

Free Yourself fragrances are anchored in Grasse, France, and craftsmanship in Bennington, Vermont. Perfumers Xavier Blaizot and Maud Chabanis are the alchemists behind Free Yourself’s Elements collection – Terre, Air, Eau, and Feu. Founders Jeff Miller and Todd Thurman’s commitment to eco-conscious practices is profoundly reflected in the work of our perfumers. Xavier’s focus on natural fragrances aligns with our dedication to green chemistry, while Maud’s creative process, deeply attuned to nature’s offerings, mirrors their commitment to using responsibly sourced materials.

Neda Shilian, owner and single mom to two boys, created  Panty Fresh Inc. out of frustration which turned into inspiration. “Why should any woman have to go through this hassle for something so fundamental?” So, she put together a compact, discreet kit equipped with everything a woman might need on the go. Quality panties, refreshing wipes, and panty liners—all neatly packed. This wasn’t just an idea to solve her dilemma; it was about empathizing with others who’ve found themselves in similar situations. Emergency Panties was created to empower women with confidence, convenience, and freshness anytime, anywhere.

Cayla Gray Luxury Perfumes and Candles owner Kelly Kussman suffered from a ruptured ectopic pregnancy, almost losing her life as well as her first baby started her on a journey of self-discovery that led to the creation of Cayla Gray. Cayla Gray was to be the name of her first baby. Cayla Gray exists to remind women of the slow intentional journey of a self-care ritual. The brand connected her love for the nostalgia of scent. Core Scents are Petals, Water, Velvet, Cozy, and Hearth. They create custom scents for brands, influencers, and celebrities

 BLOOMI NY NOW 2024 Winter Market

Bloomi is owned by Latina Rebecca Alvarez Story, a UC Berkeley grad with a Master’s in Sexology is now a nationally respected Sexologist and intimate products developer. It’s a wellness destination that provides inclusive sexual education and intimate health essentials for all bodies. The bilingual brand (Spanish & English) celebrates plant-based ingredients and aphrodisiacs. Their packaging is recyclable or compostable. They created the only Clean Standard in the industry and developed plant-based essentials to ensure toxic ingredients never touch your intimate areas.

 THE SCENT HOUSE NY NOW 2024 Winter Market

The Scent House is a fine fragrance distributor founded in 2021, with a mission to provide access to fine European fragrances to retailers in the United States. The Queens, NY-based team is reinventing the world of luxury through the brands they discover, represent, believe in, and support. Each brand undergoes a meticulous selection process, chosen for its distinctive perspective, unparalleled craftsmanship, and seamless integration into our diverse portfolio. Many have been featured on ÇaFleureBon including M. Micallef, Masque Milano, Milano Fragranze, Noeme Paris, and Moresque Parfums.

EMMOTIV Founder and Owner Cristina Bagozzi NY NOW 2024 Winter Market

EMMOTIV Founder and Owner Cristina Bagozzi created the brand to celebrate the beauty of human emotion through the art of scent. She partnered with some of the world’s most iconic perfumers to create clean fine fragrances purposely blended to evoke emotions we crave – from unbound joy to grounding calm. At every step of the development process, she prioritizes ingredient safety and transparency and goes beyond the restricted list to reveal the actual ingredients in the fragrances.

Isabelle Michaud of Monsillage Art and Olfaction winner for the Aftel Handmade Award courtesy of Art and Olfaction

Monsillage is a Canadian brand  launched by Isabelle Michaud in 2014 after she attended the renowned ISIPCA perfume institute. In 2015, perfumer Isabelle Michaud won the prestigious Art & Olfaction Award in the Artisan category for her now-iconic Eau De Celéri. In 2018 she was awarded The Aftel Award for Handmade Perfume Winner with Pays de Dogon perfume. The latest release is The Haute Route with notes that include Wintergreen tea, Menthol, Cypress, Fir bark, Incense wood, Mimosa, Atlas Cedar, Frankincense, Vanilla, and Musk. You have to smell it to believe it!

The Summer Market will be held on August 4-7th, 2024, at Javits Center NYC.

–Hernando Courtright, Senior Event Contributor, and Brand Ambassador.

All photos of NY NOW 2024 Winter Market by Hernando Courtright© for ÇaFleureBon unless otherwise credited.

 LAFCO New York Limited Edition Chamomile Lavender & Amber Black Vanilla Signature 15.5oz Candle Duo, which can be burned individually or together

Thanks to the generosity of LAFCO NEW YORK, for the limited edition candle set, which is meant to be paired. The giveaway is open for one registered reader in the CON USA. Be sure to register or your comment will not count. To be eligible please let us know what appeals to you about Hernando’s NY Now Winter 2024 Market Event Report. What products or trends sparked your interest? Draw closes on 3/1/2024.

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