Kajal Perfumes Ruby
Kajal Perfumes was born out of Moe Khalaf’s (creative director and co-founder) profound love for luxury fragrances, a passion ignited and refined during more than a decade spent working with beauty giants such as Estée Lauder and Yves Saint Laurent. Moe wanted to create a brand that was a blend of tradition and contemporary luxury, deeply anchored in cultural reverence yet connected to modern trends.
Moe Khalaf of Kajal Perfumes edited by Nicoleta
The brand’s name itself is richly layered with symbolism, drawing inspiration from kohl (also known as kajal), an ancient cosmetic used to beautify and protect the eyes. But beneath the alluring aesthetics lies an even deeper resonance, echoing from the Arabic root khajal, a word steeped in the virtues of humbleness, modesty, and respect. In a world that often equates luxury with hedonistic excess, where opulence is shouted from the rooftops, Kajal walks a different path. Authenticity is its foundation, and at its heart lies a concept rarely celebrated in today’s culture of loud self-promotion: modesty. The very essence of khajal – this quiet reverence, this subtle Middle Eastern grace – is woven into the brand’s ethos, making its success story not a race to the top, but an unhurried and deliberate ascent. Like the artisan who slowly polishes a precious stone, Kajal’s journey is shaped with intention, each gesture precise, each detail infused with meaning, almost ritualistic, crafting something that truly lingers, not just on the skin but also in the souls of the ones who chose to enter their world.
Official brand photos from Esxence, edit by Nicoleta
Launched on Valentine’s Day 2025, EVERYONE is still talking about Ruby after Esxence. The inspiration? The name gives it away. Many ancient cultures revered rubies, believing an eternal flame burned at their very core – one that would never dim, never surrender to time, making them a timeless symbol of true love. In legends, these fiery gems were said to be the crystallized lifeblood of Mother Earth, formed over millennia into glowing embers of passion, protection, and power. A talisman of love, vitality, and the very pulse of life itself, the ruby has long been a stone of destiny, carried by kings, warriors, and lovers alike.
Visually, Kajal perfumes are instantly recognizable by their packaging, a nod to sacred geometry, craftsmanship, and the timeless beauty of harmonious forms. The eight-point star is a core element of the brand, being incorporated into packaging, various elements of communication, bottle caps, and even the perfume blotters. The Ruby bottle is a jewel in itself – the iconic star being reimagined in its most dazzling form yet, the Rub el Hizb pattern being brought to life by the vision of Leonardo Ranucci, a creative designer whose mastery of fine jewelry craftsmanship has shaped some of Kajal’s most exquisite designs (he was also the artist behind the Almaz and Masa caps).
Kajal Perfumes Ruby cap detail, official photo
Spiritually, each perfume carries a narrative that is deeply personal, profoundly human, an organic dialogue between past and present, beautifully embodying the spirit of this dual heritage. And in comes the new scent – intended to be a tribute to love in all its forms, romantic, familial, or platonic, released now, in a world often shrouded in shadow. The Greeks had a name for every form of love – and somehow, Ruby manages to embody them all in scent. Like a ruby held in a ray of sun and slowly rotated, it reveals different facets with every shift and turn painting the world around in deep shades of passion, devotion, and the quiet, unbreakable bonds that hold us together.
AI mood photo by Nicoleta
Eros- Love in Flames: There is a legend that says that rubies were born of fire – and they are so potent that if cast into the water, they could make it boil, igniting the liquid like a red lightning strike. A perfect image for the opening of Ruby, which erupts onto the skin in a sizzling explosion of red fruits, a spark that crackles and fizzes like a bottle of ruby-hued champagne popped open in celebration. And the first sip? A heady rush of cherry candy melting into freshly squeezed pineapple juice – so bright and juicy it makes your mouth water. The cherries, ripe and dripping with decadence, hold an undercurrent of camphorous sparkle, a zesty effervescence that keeps their sweetness in check together with the sharp, acidic bite of pineapple, tingling on the nostrils. And then – smoothness. The pointy, crystalline edges of Ruby soften into a velvety roundness as the cherry deepens, losing some of its playful and youthful sugary rush, morphing into something richer and more decadent, like a hot sweet-yet-sour-cherry pie being taken out of the oven, a big dollop of ice cream scooped on top of the golden, crunchy crust, melting all the flavors together. And yeah, with a glass of amaretto nearby – to wash down this luscious, indulgent dream.
AI mood photo by Nicoleta
Philia- Love in Harmony: As Kajal Perfumes Ruby cozies up on the skin, the fire of its opening settles into something softer, warmer, like a sepia memory wrapped in laughter and sweetness. The scent melts into a swirl of whipped cream, vanilla ice cream, and drizzled brown sugar, an olfactive snapshot of a carefree moment, suspended in time. It feels like sitting on a sun-drenched terrace, eyes half-closed indulging in a decadent almost-melted-scoop of ice cream with the people who know you best. There’s a warmth here, but not the fiery kind – this is the warmth of closeness, of familiarity, of love that doesn’t need grand gestures to be felt. Ruby really glows in this moment, creamy, humming on the skin, effortlessly comforting – because some of the best things in life don’t need to shout. They just are.
Agape-Love in Light: As Ruby settles into its final chapter, musks, vanilla, amber, and benzoin melt together, wrapping around you like the softest, weightless yet full of presence cocoon of dim light. It’s the steady glow encapsulated in the belief that love, in all its forms, endures. “Ever pure. Ever yours. Forever more.”
AI mood photo by Nicoleta
Kajal Perfumes Ruby is a sophisticated fragrance with a playful, radiant heart. If you’re drawn to cherries, almonds, with a modern, airy, fruity-milky-creamy refreshing take on gourmands- one that delivers all the feel-good endorphins of something delicious without ever feeling heavy or cloying – then congratulations, you might have just found your next obsession.
TOP NOTES: Red Berries, Coconut, Almond, Pineapple, Cherries Juice; HEART NOTES: Whipped Cream, Soft Powdery notes, Ice Cream, Brown Sugar; BASE NOTES: Musk, Vanilla, Amber, Benzoin, Tonka Beans.
Nicoleta Tomsa, Senior Editor
Disclosure: A bottle was kindly offered by the brand, opinions are always my own.
Kajal Perfumes Ruby, edit by Nicoleta
Thanks to the generosity of Kajal Perfumes we have a 100 ml bottle of Ruby for one registered reader from the EU, USA or UK. You must register or your entry will not count. To be eligible, please leave a comment saying what sparks your interest based on Nicoleta’s review and where you live. Draw closes 3/20/2025
Also, check out our articles on: Lamar Noir, Kajal Eau de Parfum, Kajal IV, which was awarded an Art and Olfaction Award, Yasmina; Dahab; Joorie Lamar Caviar, Kajal Masa and Kajal III. Moe Khalaf was Michelyn’s Creative Director of 2024, Äican was a top ten perfume of 2024 for Michelyn and Steven and Kajal Lamar Noir was a Best of 2024 from Danu.
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