Esxence The Art of Excellence 2022: People and Events+ Part 2 Giveaway

 

Esxence The Art of Excellence 2022

The entrance of Esxence The Art of Excellence 2022 at MiCo Center/ Ermano Picco ©

The 12th edition of Esxence The Art Perfumery Exhibition was a blast. This year’s theme “Through the mirror” written in neon lights welcomed us at the entrance, and definitely my first thought was we all could see in the mirror the pandemic far behind us. After two years of hiatus, the Milanese Perfume Week was marked by a palpable enthusiasm through the booths that were way bigger and better set up than ever I remember. By now in fact (I took part to all the previous editions), the new location at MiCo was simply HUGE, a 9500 square yards wide hall of mirrors where to get lost through thousand reflections of the mystery beauty of perfume. It wouldn’t be surprising if someone got locked and is still roaming the maze. Of course, there’s room for improvement, from better connections to the area and more services, to a better app helping visitors to actively navigate the site. There are still details to be refined, but the overall impression was an enthusiastic thumbs up for a fresh start.

 

Çafleurebon is a media sponsor for Esxence The Art of Excellence 2022

The ÇaFleureBon team at Esxence The Art of Excellence 2022:  Ermano, Ida Meister, Karl Topham and Emmanuelle Varron /Ermano Picco ©

Our beloved EIC Michelyn Camen couldn’t make it to Milan this year and she was indeed sorely missed (CaFleureBon has been a media partner since 2010).  So, being the Italian native speaker in the team, I happily led  the team trying to make the Esxence experience as smooth as possible for Ida Meister (who’s an old hand at Esxence as well), and especially for Emmanuelle Varron and Karl Topham who were at their first Esxence. I hope they enjoyed every minute of it as I did.

Le Jardin Rétrouvé booth at Esxence The Art of Excellence 2022

Le Jardin Retrouvé booth at MiCo Esxence The Art of Excellence 2022/ /Ermano Picco ©

Our first day at Esxence The Art of Excellence 2022 happily ended with a dinner with Le Jardin Rétrouvé team who was at their first show as well. While enjoying saffron laden Milanese risotto in a good trattoria, Michel Gutsatz and Clara Feder shared their vision of Perfumery and talked a lot about the past, present and future of the brand. Go figure they reconnected with their historical providers of raw materials where possible, like Indian Mysore Sandalwood producers to guarantee the same quality the founder Yuri Gutsatz pursued. I was lucky to sit near Clara and listen about her artistic background involving cinema and visual arts, and how this impacted the new presentation of Le Jardin Rétrouvé.

Le Jardin Rétrouvé owners Michel Gutsatz and Clara Feder

Dining with Le Jardin Retrouvé owners Michel Gutsatz and Clara Feder  – credits Le Jardin Retrouvé©

Other enjoyable events of the show were the Elemental Fragrances Cocktail where the founder Deana Wyland-Fries introduced us to the new fragrance Tong Ren inspired by Chinese wisdom and Feng Shui. The 100% natural lavish fruit liqueur fragrance by CaFleureBon Contributor and perfumer Alexandre Isaie Helwani was displayed with a perfume-inspired dazzling paper crane by Former Contributor Romanian artist Cristian Marianciuc.

Elemental Fragrances Tong Ren

Elemental Fragrances Cocktail – the latest perfume Tong Ren (a best of show from Karl) – Cristian Marianciuc artwork/ Ermano Picco ©

Nishane Parties have become a staple of the Milan Perfume Week and for the launch of their Time Capsule Collection they called everybody for a toast at Fabbrica del Vapore. A fascinating time capsule place on its own used nowadays for art exhibitions and events, the place was a factory where steam streetcars were built in the XIX century.

The Nishane party at Fabbrica del Vapore Esxence The Art of Excellence 2022

The Nishane party at Fabbrica del Vapore: Niccolò from Calé, Marina (Beauty Marina D), Antonia Moreale (Anthoscents), Romana Granatova (Frangipani.cz), Sarah Baker of Sarah Baker Perfumes, Olaf (Olaf et les eaux) and Angelos Balamis of Angleos Creations Olfactives

The Esxence 12th official party was held on Friday June 17th, 2022  at the Museo della Scienza e della Tecnologia Leonardo da Vinci, the largest Science Technology Museum in Italy. The theme was “Under the sea”, and one could easily understand why while entering the building. Colossal boats, submarines and vessels were all around, and even the total-white chilling area looked like the cabin of an ocean liner.

The Esxence 2022 official party at Museo della Scienza e della Tecnologia Leonardo da Vinci

The Esxence official party at Museo della Scienza e della Tecnologia Leonardo da Vinci/Ermano Picco ©

I was welcomed by Captain Silvio Levi in his blue shirt with a big anchor print, an auspicious sign this two years storm hopefully will be over, and we are ready to ferry Esxence The Art of Excellence 2022 to a new, prosperous era. It seems though not many people were notified in good time of the dress code. Me neither, as you can see from the pictures. The award for the best costumes goes to the Nobile 1942 Team rocking the dancefloor in their attire directly inspired by Disney’s The little Mermaid. Clubbing under the huge Prada Luna Rossa hanging from the ceiling and having fun with the coolest people in Perfumeland after such longtime, definitely made a memorable moment.

Nobile 1942 Under the sea Esxence The Art of Excellence 2022

The Nobile 1942 team full dressed for the Under the sea Esxence official party – credits Nobile 1942©

Back to the show, Esxence The Art of Excellence 2022 has never been so international with about 300 brands (+25% compared to the previous edition) present this year, of which only the 30% is Italian and the rest from 30 countries. As for the audience, more than 9000 visitors (in 2019 they were 7000) came to the MiCo for the Art Perfumery Event, with buyers from more than 30 countries, which is pretty successful if you think of the global current situation sliding out of a pandemic and in the midst of a war. My biggest endorsement goes to professionals coming from the countries directly involved.

Don’t miss the second part of my Best of Show to discover new brands and exciting launches, along with upcoming trends reflecting the values of beauty, uniqueness, consciousness, intimacy and awareness of this sensational edition.

photos are Ermano Picco © unless otherwise noted

Ermano Picco – Editor

Please read Sr. Editor Karl Topham’s Best of Show 2022 here

Le Jardin Retrouve perfumes

Thanks to the generosity of Le Jardin Retrouvé  we have a discovery set of 11 parfums sample (there is a discount code as well) for one registered reader worldwide. You must register or your entry will not count. To be eligible, please leave a comment saying what you find most interesting based on Ermano’s Esxence The Art of Excellence 2022 People and Events and where you live. Draw closes 6/28/22

Follow us on Instagram @Cafleurebonofficial @Magnificent and @lejardinretrouve

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We announce the winners on our site and on our Facebook page, so Like CaFleureBon and use our blog feed… or your dream prize will be just spilled perfume

 

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38 comments

  • lavienrose13 says:

    I discovered recently Mousse arashiyama from Le jardin Retrouvé and its a big crush, although i do not wear it so often. I would be pleased to discover the rest of the brand, like the Rose Trocadero, the Sandalwood and others.
    the Under the Sea party must have been quite some fun 😉
    Thanks for the article. From France.

  • Torax says:

    This amazing event was surely lot of fun for every of the 9000 visitors who went. I would love to go in the further future. What I found most fascinating was that more than 300 brands from more than 30 countries were at the event. I think this would be amazing for everyone who wants to discover new fragrances from around the globe.
    USA here.

  • Timea says:

    The Excellence 2022 could had to be so much fun and joy, the party, and the beautiful fragrances. So many different and amazing brands. I would very love to try those fabulous perfumes. Thank you for the draw. I live in Europe.

  • Jeremi says:

    I find the fabulous and beautiful notes the most interesting. I live in Poland, EU.

  • Amaziz89 says:

    The Art of Excellence 2022 has never been so international with about 300 brands (+25% compared to the previous edition) present this year, of which only the 30% is Italian and the rest from 30 countries. As for the audience, more than 9000 visitors (in 2019 they were 7000) came to the MiCo for the Art Perfumery Event, with buyers from more than 30 countries, which is pretty successful if you think of the global current situation sliding out of a pandemic and in the midst of a war. My biggest endorsement goes to professionals coming from the countries directly involved. A wonderful review by Ermano it just shows the ultimate professional and pride of the organisers, perfumers and the audience. Le Jardin Retrouve is a house that I am not familiar with but I am intrigued nonetheles. Thanks a million from the UK

  • Ozzyaziz says:

    Our first day at Esxence The Art of Excellence 2022 happily ended with a dinner with Le Jardin Rétrouvé team who was at their first show as well. While enjoying saffron laden Milanese risotto in a good trattoria, Michel Gutsatz and Clara Feder shared their vision of Perfumery and talked a lot about the past, present and future of the brand. Go figure they reconnected with their historical providers of raw materials where possible, like Indian Mysore Sandalwood producers to guarantee the same quality the founder Yuri Gutsatz pursued. I was lucky to sit near Clara and listen about her artistic background involving cinema and visual arts, and how this impacted the new presentation of Le Jardin Rétrouvé. I was really impressed and interested to learn about this house. I am sure this event was amazing and enjoyable. Thanks a lot from the UK

  • Anca Tse says:

    The most interesting is the space were the The Esxence 12th official party was held: the Museo della Scienza e della Tecnologia Leonardo da Vinci, which I’m about to visit in two weeks.

    I live in Portugal

  • Sonbahia says:

    Thanks Ermano for taking us to Esxence! All the perfumes lovers would love the experience of being there surrounded with more than 300 brands from more than 30 countries. Agree 100% with the 2022 theme “Through the mirror” and your thought of seeing in the mirror the pandemic far behind us. We can apply it to so many things this last months… Le Jardin Rétrouvé is a must, even better with the new presentation, and it is so great they could reconnect with their historical providers! We should not forget that behind a great perfume, there are great producers of raw materials, responsible in part of the success of the scents. I live in Spain, EU.

  • NituNicolae says:

    I love sampling and this just gives me allot of hope. 11 gorgeous samples would mean such a great opportunity to learn new scents. Thank you. EU.

  • Maestro says:

    Thank you Ermano for taking us to Esxence 2022 and this interesting overview! I’m sure that all perfumes lovers would love of being surrounded by more than 300 brands from the whole world. I liked the 2022 theme “Through the mirror” and your thought of seeing the pandemic far behind us in the mirror, it was like a time gap. Frankly, I knew about Le Jardin Rétrouvé through Cafleurebon’s nice reviews. I would say, I liked the new presentation, and I’m glad to know that reconnected with their original providers! No doubt that behind a great perfume are great producers of raw materials,
    and they are responsible partially for the success of the fragrance. Greetings from Sarajevo 🙂

  • Jeremi says:

    I find the beautiful parties and unique brands the most interesting. I live in Poland, EU.

  • chrisskins says:

    I am blown away by the beauty of booths! To have the privilege of designing a booth to spotlight gorgeous scents is so much fun. Ah to be in Milan with these lovely perfume people…I live in NY.

  • Sngash says:

    Thank you Ermano for the update on your exciting visit. I can only imagine what the experience would be like being surrounded by perfumers getting their best wares out to the world and this would certainly be a great treat for the nose. I’m in USA

  • Niinocka says:

    I enjoyed reading Ermano’s overall impression of Esxence The Art of Excellence, especially about all the improvements that had been done since 2019, about the enthusiastic atmosphere and some numbers to get a better feel of how international and big the event had been. Since I live only around 600 km from Milan, I am contemplating attending the fair in 2023.

    I also found it interesting to read how the brands mingle with buyers, journalists, and other visitors. I have been following some brands and Karl Topham on IG, so I got nearly alive insights into the parties – especially Nishane party. 😉

    Thanks to Ermano for a great report and Le Jardin Retrouve for a generous giveaway.

    I live in the Slovenia.

  • Southirina says:

    Seems like you had lots of fun!❤️❤️
    After two crazy years, all the energy gathered was finally comsumed. Thanks for the story, it was a pleasure reading it! I wonder what perfumes these people are using when going to such events.
    Hugs from Romania

  • Mirea Luca says:

    I am all for learning new fragrances. 11 samples would be such an opportunity. I live in Romania, EU.

  • Claumarchini says:

    I am so jealous reading about how fantastic the show was, and about all these fantastic parties that were organised….I could not go to the parties since I do not work in the perfume industry, but I was soooooooo keen in visiting the show, I was expecting it for so long and…I went down with Covid exactly the day the show opened!!! I could not believe my (un)luck!! So I followed on social media and am now avidly reading all these amazing articles, thanks for all the details and thank you for the draw, Le Jardin Retrouvé was one of the brands I was keener on discovering so it would be great to be the lucky winner!! Greetings from (sic!) Milan! 🙂

  • Afridi says:

    Thanks for the article. As always such an event is sure of fun, sniffing, and some new fragrances are introduced from different perfume brands. One day I’ll visit such an event in my life, but don’t know when.
    Thanks for your generosity and count me in, please.
    Pakistan

  • Regis Monkton says:

    I truly wish that I could’ve went to that event and tried all of the fragrances which were available for sampling there. I wouldn’t have taken the time for any partying: I would’ve been too busy sampling fragrances. I’ve been wanting to familiarize myself with the fragrance releases from Le Jardin Rétrouvé, so I hope that I win the discovery set. I live in the U.S.A.

  • Laurentiu says:

    Thanks for this opportunity! I used to read articles on this house, but never really got the chance to test any of them.

    I am in the EU.

  • drjedi says:

    Excellence 2022 sounds like so much fun and joy, with the parties and all the lovely fragrances. What a variety of amazing perfumes. I would very much love to try these wonderful creations. Thank you for the draw. From USA.

  • AleksCipri says:

    So so interesting reading about your personal experience of the event. My fingers are crossed tightly, hoping I’ll be able to go next year. I found Nishane Party very interesting, but also that there were 300 brands and thousands of visitors!!! I will need time to visit all of the booths. Le Jardin Retrouvé is a fragrance brand I discovered recently, perhaps just a couple of months ago. I really want to sample there whole range I love their bottles and I looked at some of the fragrances and their notes and there seem sto be quite a lot that Might like. I’m from Illinois, US.

  • wallygator88 says:

    Thanks for the great writeup. Dining with Le Jardin Retrouvé must have been so much fun!

    Cheers from WI, USA

  • patrick_348 says:

    I find just the scope and size of the event to be amazing. I would love to have heard more about how Clara Feder’s background in cinema and art has affected her work in perfumery and about how Tong Ren was influenced by Feng Shui, but maybe these will be covered in later reports. I live in North Carolina in the US.

  • roxhas1cat says:

    Looks like a good time was had by your group. The dinner looks awesome. So many fragrances, I don’t know where you would start. I’ve been hearing about Nishane’s time capsule collection. So glad life is getting more normal again. Thanks for the chance. USA.

  • Dan says:

    I really liked that they represented the theme physically with the hall of mirrors. Le Jardin Rétrouvé with their relationship with historical raw materials providers could be very interesting if they bring out and spotlight little-known and high-quality materials! Amazing how so many brands and visitors attended! I am from CA, USA.

  • Bassey says:

    Sounds like Ermano had a great time at Esxence 2022 from dinner with Le Jardin Retrouve founders – Michel Gutsatz & Clara Feder, Nishane party to the Under the Sea official party. I had not realized that Esxence 2022 had up to 300 brands and more than 9000 visitors in attendance.

  • mronhubbard says:

    It must be fabulous to go to such events with people who are so involved with and knowledgeable about a (seemingly, at least to me) glamorous creative world. Also, there must be an elevated energy when everyone has been deprived of this kind of large-scale community contact for so long. I’m happy to hear it went so well and you all got so much inspiration.
    (USA)

  • Starlit12 says:

    Super well documented article with photos, names of the place and description of the events. The Esxence theme party seems to have been super fun. It was also interesting to read about the growth of the event since last year.
    I am in Europe.

  • megabass99 says:

    The convention looks so interesting because it brings together people from all walks of life to bring something unique and interesting. From Chandler, Az

  • mmerline says:

    It sounds like the hall of mirrors made for a big impression. That paper crane also makes a big impression, even in a small photo. What a beautiful display!

    9000 visitors—I’m glad this event was such a success.

  • mmerline says:

    It sounds like the hall of mirrors made for a big impression. That paper crane also makes a big impression, even in a small photo. What a beautiful display!

    9000 visitors—I’m glad this event was such a success.

    I’m in the midwest, USA.

  • Courtnee Felton says:

    I find it interesting that one of the partners leading Le Jardin Retrouve has a visual arts background. The current packaging communicates the minimalism that’s en vogue right now in the perfume world, but it also has a unique sense of the Seventies. It’s very subtle; I thinks its the colors used and the shape of the label.

  • sephrenia300 says:

    Lovely article Karl! What I find most interesting based on Ermano’s Esxence The Art of Excellence 2022 People and Events is the lively and festive atmosphere and the mixing and mingling between perfume enthusiasts. What a thrilling environment it sounds like full of creative fuel and inspiration! I live in the US.