CaFleureBon Profiles in American Perfumery: Liz Zorn of Soivohle + “Born in a Small Town” Draw

 Liz Zorn

  CaFleureBon has had many  memorable encounters with Liz Zorn of Soivihole and her unique “mixed media” collection of naturals  and synthetic fragrances. I fell in love with  her fragrance Writing Lyrical Poetry. After that it was the beauty of the natural fragrance Amberene, one of the few amber fragrances that's perfect for a summer's day. For Ida it was a Harbinger, and for Mark, Meerschaum made his top ten list of best 2010 fragrances

 

Young Liz-allrights reserved Liz Zorn

Profile-Liz was born in a small town in south central Kentucky. At the age of ten the family moved to Indianapolis Indiana, in her twenties Liz settled in the Cincinnati area where she still resides today and has a Shoppe.

Liz and her Dad: all rights reserved  Liz Zorn
 

Liz Zorn comes from a long line of Europeans who settled in the US from as far back as the 1600’s. With names like Hale, Rowe, Curry, Wheat and Brake in the family tree, the dominance of English and  Scottish ancestry is apparent. There is also Native American on the side of Liz’s paternal grandmother as well as French, and Irish in the Curry line. From generations dating back through the 1800’s the majority of Zorns family settled in the southern United States, from The Carolinas to Kentucky, Tennessee and Georgia, where many of them still reside to this day.


 
 "I am not sure if it was the times in which they lived or that southern independent spirit, but most of my family members including my grandparents, aunts and uncles ran their own businesses. My  paternal grandfather was an inventor and machinist, owning a hardware store later in his life. He also had a taste for politics, holding various elected positions.  My maternal grandfather collected businesses like I collect shoes, he owned everything from salvage yards to car dealerships. An unlikely mover and shaker (which he was) he would drive a car until it wore out, and although they had a gardener, could be found often tending his rose garden wearing old clothes and a big rimmed, somewhat tattered  straw hat.

 I always joke that I come from a long line of lawyers and preachers, as there have been plenty of both in our family on both sides. Interestingly my twin aunts were both married to lawyers. Twins run in my family on both sides. From Great Uncles, (my maternal grandmother’s twin brothers) to my father’s sisters, to three sets of twin cousins. And that’s just the ones I am aware of." Liz Zorn

Dust to Dust by Liz Zorn All rights reserved
 


 
  On American Perfumery:

This is a broad subject to cover, because as American Perfumery goes there are the traditional Red-White and Blue American Brand’ folks like Ralph Lauren and Calvin Klein who dominate with a wide array of products, and popular appeal, and at the other end of the spectrum there are folks like myself who are sole proprietor, hands on perfumer/small business owners. The great thing about America is still this idea that one can have it all, and with perfumery this is particularly so. From the corporate  model to the individual, there really is room at the table for all.

 

Liz's Artwork all rights reserved

The thing that I find most fascinating about American Perfumery today is the “Independent Spirit” of the lone perfumer creating an artistic  body of work. Each an interesting story, each following their own muses. For me the idea of an Artisan Renaissance in perfumery is vital as it adds a REAL human element to an otherwise market driven corporate paradigm.

The Seared Days -all rights reserved Liz Zorn

Whether we like to admit it or not, we humans love a good story, a personal story, something that we can connect with and feel a part of. American Perfumery as it is being defined today is   providing all that and more. It’s as if we have gone back to a simpler more appreciative way of thinking about the artistry of perfume, and at the same time jumping head first into the future. I love that.

I am choosing Cumberland Ti (a natural fragrance)as my most American Perfume. An early childhood memory of being at the Cumberland Lodge in Kentucky, my tiny hands griping to wrap around a large glass of sweet  tea, trying not to drop it, as my parents sat chatting with their friends over dinner… Cumberland Ti is inspired by the drink of the south fresh brewed black

Liz Zorn Artwork  all rights reserved

Whether you were born in a small town or a big city,America or abroad,  love natural fragrances or prefer synthetics you have the keys to Liz' shop. Liz is offering 35ml  of  any demi-absolute, or eau de toilette 35ml  or 4.5ml absolute

Michelyn Camen, Editor in Chief

 

 

Liz's indie art, eloquence and  entrepeneurial spirit  is accompanied by perfumes with the most intriguing names and beautiful packaging. To qualify  for this draw , pick one name of a perfume that you love and want to try AND  something that you learned about Liz from this profile. Draw ends August 10, 2011 PLEASE LIKE CaFleureBon Profiles in American Perfumery because this series will run throughout the remainder of the year; and your entry will count as two.

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36 comments

  • Makes me feel like I understand a little more of America. I like the story of the Twins, so many Twins. As an only child I had a fantasy about having a Twin, fortunately I had a very very best friend!
    I’m keen for Amberene.

  • I found it interesting that Liz also creates other art (for the eyes, that is. I love almost every Soivohle perfume that I’ve tried – many have been bottles that I bought unsniffed, such as Meerschaum. I also have her Love Speaks Primeval (sensual!), Grand Canyon, and Calcutta. and minis of Oudh Lacquer, Cumberland Ti, and Tobacco and Tulle, all of which are stunning. I’d like to sniff Harbinger, Journeyman, and Vanillaville, And everything else, too. But if pressed, I would choose the Journeyman and buy the rest! Thanks to Liz for this amazing draw.

  • What a great draw! I have never smelled her fragrances yet and I’d love to have the opportunity. I was impressed by her family history with businesses, probably because I have a very different family! I hesitated as to which one to name, since Amberene and Ankhara sound amazing, but I think I’m most curious about Harbinger…

  • I’d love to try Violets and rainwater . I think what shows about Liz is that she comes from a family of very hard working people with a very American spirit .

  • I found it interesting that there is some Native American in Liz’ heritage particularly as she as seen as significant in American Perfumery. I believe this contributes as an important aspect to her creative, natural (nature-based) process and usage that I more than appreciate. Personally, Amberlene sounds intriguing being described as “light refreshing” for the summertime given the vanilla, incense, and cardamon (yum!) notes over the amber. I typically find it difficult in the summer to find a non-floral, fruity scents (ones I don’t find compatible with my preferences), so I am delighted & looking forward to giving it a try. Similar level of interest was piqued in reading the description of Harbinger… nice one!

  • Wow, I’ve been wanting to try Lizs scents for a while now. What a great opportunity. I’d most like to try Cumberland Ti. And from this post I learned that Liz jokesabout coming from a long line of lawyers and preachers. Thanks!

  • Centennial sounds great – if it’s included. And I learned so much about Liz’s fascinating genetic mix.

  • I enjoyed learning about Liz’s childhood and family history. I have long wanted to try her scents! If I win, I would choose Tobacco and Tulle. Thanks!

  • Thank you for this great interview! Liz has a very rich family history and her childhood memories are just so beautiful. American perfumery is still new to me and I am learning a lot from the interviews and reviews.

    My choice would be Amberene.

  • I enjoyed reading about Liz family. I find so interesting when people have different nationalities ancestors… Isn’t genealogy amazing?

    I have only tried Moroccan Orange and it’s one of my favorite natural fragrances.

    I’m interested in trying Daybreak Violin, Amberene, Meerschaum and Honeysuckle Bird, but if I have to pick just one, I pick Amberene.

    Thanks!

  • I came from a smallish town, dreaming about the big city; then moved to the city, and now am in a fairly small town again. Way to come full circle!I learned from this profile that Liz not only has an amazing entrepreneurial spirit, but that her creativity is off the charts, as well. I’m truly impressed and inspired by the way she made the American dream her reality. I was reading her various fragrance descriptions, and certain I would choose Lilacs and Heliotrope- but no; I kept coming back, again and again, to Vanillaville. That list of notes is drool-worthy! Vanillaville is my choice. Thank you so much for this opportunity!

  • I actually did grow up in a very small mill town. I have never tried any of her fragrances and I would love to try Violets and Rainwater. Thank you.

  • “Writing Lyrical Poetry” sounds like my kind of white floral. Sincerely, the totality of the interview compelled me to do a fair bit of reading at Zorn’s website and I’m particularly stoked by promise of untold stories behind WLP’s inspiration, “Southern Grandmothers.”

  • chayaruchama says:

    Liz is an American Original-
    Like Mark Twain, or my personal favorite- James Thurber.

  • Samberg writing lyrical poetry is my personal favorite we haven’t figured out why it works on me because I don’t do white flowers this on my skin is the perfect fruity floral and Liz forgot what she put in it to warm it up
    Each fragrance is always more than the sum if it’s parts
    How good is this? I wear it all yr round and at least 1x a week
    I have found my inner Zorn

  • I have always had a fascination for twins, so enjoyed the tidbit about the twins in Liz’s family. I’d love to try violets and rainwater or meerschaum- both of which I have heard lovely things about. I’m loving the sound of ‘love speaks primeval’ too..
    Please enter me in the draw! Thanks!

  • I learned that Liz has lots of twins in her family tree — and from the images I leaned that she’s a talented visual artist. I’d love to try Underworld.

  • Z. Boudreaux says:

    As both a visual artist and aspiring perfumer I relate to Liz’s work in various media. I like that she works with all the materials she finds suitable for her scent palette but personally enjoy all natural perfumes and would love to try TOBACCO & TULLE!

  • Among the things I learned about Liz Zorn is that she can trace her ancestry in the United States back to the 1600s, and that she finds most fascinating about American perfumery today “the lone perfumer creating an artistic body of work.” I agree with her assessment that this “Artisan Renaissance” is vital.
    There are many of her scents that I would love to try: Massive Patchouli Eau de Toilette, Green Oakmoss (oh my) and Blood Cedar Demi-Absolutes, and Sinti and Meerschaum Absolutes.
    But for this occasion I would love to win Love Speaks Primeval Absolute.
    Thanks to Liz Zorn for her independent spirit and this generous draw and to CaFleureBon for hosting it.

  • Tourbillion says:

    I learned that Liz believes that perfumers should have a choice of natural or synthetic ingredients. I like that she mentions this on her site.

    I most want to try Violets and Rainwater, but it was really hard to make a choice here.

  • Very interesting interview,you can find relation between the genealogy of Liz and american perfumery.Their roots comes from different part of the world.The american perfumery present that mix of cultures and make possible combine these traditions and even create something new out of them.
    I would like to try Oudh Lacquer

  • I did not realize Liz has a southern connection. My husband’s family is from the south and my married name is listed among Liz’s ancestors’ names! That is something I would never have guessed.

    I haven’t tried any of Liz’s perfumes, and if I am lucky, I’d love to try Lilacs and Heliotrope.

    (I already like Profiles in American Perfumery).
    Thanks for the amazing story, beautiful art and the draw!

  • I would love to try Vanillaville or Tobacco and Tulle. The thing that sticks out from this article for me is that twins run in her family.

  • I’d love to try the violet – I am from a small town in Ohio. Funny but I have a very similar child portrait of me. The midwest was a wonderful place to grow up.

  • Michael Singels says:

    I actually just recently received a set of samples I ordered from Liz as well as Chrysalis, all of which are beautiful. I can’t get enough of Amberene and Blood Cedar though, one of those would be the one want more of!

    I love the Profiles series, its neat getting to hear the stories of the great minds in American perfumery. I really enjoyed learning about the inspiration for Cumberland Ti from Liz’s childhood.

    Thanks!
    Michael

  • Michael
    We never thought when we began this series how much we would enjoy it!
    I haven’t tried blood cedar but I adore amberene and always marvel at Liz’s ability to switch from naturals to synthetics
    Usually every line has a clunker but can’t find one in Soivohle

  • kastehelmi says:

    What an interesting and varied background Liz has! As a xenophile/europhile I don’t always value enough the wonder that being American and pondering the variety of the American narrative has to offer! As I have been wanting to try Oudh Lacquer for some time now I find it fabulous that it is one of the only niche perfumes to use real agarwood, not even my favorite Montale perfumes use it. And those Arabian attars are such a world away, spending so much money for some real aoud could be scary, since it seems to take a special degree to choose the right one! It sounds like Oudh Lacquer took one of the best smells of the east and made something completely new of it. I honestly can’t choose which would be the one I want to try most other than getting to test Oudh Lacquer–Writing Lyrical Poetry, Violets and Rainwater, Harbinger, Chyrsalis all sound beautiful. If I were to win I would have to buy samples first before choosing one, it looks like such a gamble, like each could be so perfect or so wrong for me, it’s hard to say!

  • OK I’m a floral girl, put me down for Writing Lyrical Poetry–it does have a great name! : )

  • Charlotte H says:

    Thank you for introducing me to this line! I loved browsing through the site and found myself wishing for “smellovision” so I could get a whiff of these. I was most intrigued about how she intertwined other senses into scent. Who would have thought of an Acoustics line of perfume? That independant artistic American spirit definately came through! I’m going back to read more.. how to choose just one! I’m deciding between Violets and Rainwater and Honeysuckle Bird… How about VandR! Thanks!

  • Elizabeth W says:

    Liz’ paternal grandfather sounds so interesting–I really enjoy meeting people like this–hard-working, self-sufficient and modest. It seems Liz has inherited his entrepeneurial spirit from him. I would love to try Green Oakmoss, Vanillaville or Ankhara.

  • It is so interesting that Liz comes from a family that often owned their own businesses…that spirit surely served Liz well! Harbinger sounds so interesting to me!

  • Elizabeth W says:

    I nearly forgot about the renowned Oudh Laquer–how could I? If I had to pick just one, I would choose Oudh Laquer, of course!

  • I have never heard of this artist. What an interesting article about a true American entrepeneur. I just viewed her site and am intrigued by most of these scents. Writing Lyrical Poetry is such a great name for a fragrance,and I like white florals, so this is the one I think I’d like. Amberen ,Chrysalis, Violets & Rainwater…they all sound so lovely!

  • Another great interview, Michelyn. I hope that you will put them all in a book someday. I loved that Liz Zorn comes from “a long line of lawyers and preachers.” Clearly, that impulse to set things right and to do the right thing continues in the notable integrity of her perfumes. My old favorite Solstice no longer seems to be listed on her site, so instead I will choose Amberene. Sounds like it might be right up my alley.