Boutique by Perfumology photo courtesy of Perfumology by Manny Jackson©

 Philadelphia boutique co-owner and Creative Director Nir Guy of Perfumology and perfumer Justin Frederico have collaborated on a project which is selling off the shelves. Keeping up with the current demand has been challenging – in a very positive way. After all, how would you feel if your perfume was so pleasing that everyone jumped at the opportunity to purchase it? The most recent Perfumology fragrance is called Boutique, and its inspiration arises from the very air you breathe when you first enter Nir Guy and family’s fragrant emporium doors. Step into Perfumology, inhale, and come out wearing it. Nir’s concept was a brilliant one. And it’s a success, which is even better.

 label by Chris Undi

What the packaging says: “Long days working at our perfumery creates a unique atmosphere that changes over time depending on our customers’ tastes. Boutique is inspired by that shifting aura, fruity floral with a woody white musk base, this is what it’s like spending a lot of time at Perfumology. If you know, you know.”

Nir Guy and Justin Federico photo from Nir Guy©

What I had written, months prior to production: “Imagine what would happen if you were to interpret the fragrant sum of a day’s end at Perfumology in aromatic terms? After a good deal of analysis and brainstorming, Nir Guy and perfumer Justin Federico composed Boutique by Perfumology: a delectable fruit-and-white-floral perfume with a cozily musky base. Crisp tones of red apple are accented with grapefruit and ambrettolide, as a jasmine/magnolia heart is cossetted in dry woods, a soupçon of vanilla, and tender amber under a cushion of cedar, musk and orris. Boutique is liquid joy encapsulated.”

 Inside Perfumology the Boutique by Nir

So how did this concept become reality? Justin Frederico (who has his own brand Justin Frederico Parfums)– utilized headspace technology to assist him in interpreting what a long day spent at Perfumology would smell like. He sampled the air; he sampled articles of clothing at the end of a working day. While being given free rein by Nir, Justin set about recreating its fruity/floral/musky atmosphere, while contributing his own desire to enhance and beautify his aromatic captures.

by Manny Jackson©

Boutique by Perfumology in one word: blithe. Boutique elicits a tangible sense of joy in every spritz, proof positive that the phrase ‘fruity/floral’ needn’t be regarded as either a dirty word – or a harbinger of bland fragrance. The fruits, in this case – are a tart grapefruit and juicy red apple; they smell fresh and alive, and provide a sprightly introduction to the florals which escort them. One can happily discern jasmine and magnolia (each of which possess fruit-redolent facets themselves). It’s a bit of a mystery what other white flowers are referenced, as they are not specifically listed; suffice it to say that the floral aspect boasts a satisfying rondeur. The inclusion of orris is pivotal here – as its intention was “to make the perfume more beautiful” – and I couldn’t agree more. Boutique’s base is not to be overshadowed, and it is delightful, with its abundance of ambrettolide (what a glorious botanical musk!), just a smidgen of vanilla, and the arid pleasure of cedarwood; the amber mentioned is not a weighty presence, but more of a wraith. I feel that this was an excellent choice, because it contributes to Boutique’s overall balance, enhancing rather than skewing the perfume into an overly sweet direction.

 

Boutique by Perfumology certainly spans the seasons, but I think that it will bloom beautifully particularly during the spring and summer months. It is a versatile perfume that suits any occasion – and one which fits snugly into anyone’s collection and regular fragrance rotation.

Notes: red apple, ambrettolide, grapefruit, amber, white flowers, jasmine, dry woods, vanilla, magnolia, musk, cedarwood, orris.

Flacon kindly gifted by Nir Guy. My nose is my own.

~ Ida Meister, Deputy and Natural Perfumery Editor

Disclaimer: While Nir, Justin and I have collaborated on multiple projects over the years, I was not the evaluator for Boutique by Perfumology.

Please see Steven’s video on Perfumology the shoppe WE LOVE THIS STORE

Boutique by Perfumology photo courtesy of Perfumology by Manny Jackson©

Thanks to the generosity of Nir Guy of Perfumology we have a draw for a 60 ml flacon of Boutique by Perfumology for one registered reader in the USA ONLY. You must register here or your comment will not count. To be eligible, please leave a comment saying what you enjoyed most about Ida’s review of Boutique by Perfumology, and if you have a favorite Perfumology brand fragrance. Giveaway closes 4/28/24

Follow us on Instagram @cafleurebonofficial @idameister @perfumology @pbllabs

This is our Privacy Rules Policy

We announce the winners only on our site and on our Facebook page, so like ÇaFleureBon and use our blog feed…or your dream prize will be just spilled perfume.