Ulrich Lang photo Martin Scott Powell©
Creative Director Ulrich Lang of Ulrich Lang New York began creating his sophisticated, pleasurable line of fragrance in 2003.Those among us who have been around for a while met him in 2011 at Elements Showcase, a venue for international brands (Jovoy Paris, Neela Vermeire Creations, and Stéphane Humbert Lucas all exhibited there in early days). Ulrich Lang was always the Ringmaster of Ceremonies, making introductions and gathering like minds together – for which many of us continue to be thankful.
Suncrest is the ninth fragrance in Uli’s collection, and it is a carefree breath of solar optimism, guaranteed to put a smile on your face and jauntiness in your stride. The beauty of Ulrich Lang’s aesthetic lies in its versatility and wide appeal: like the creative director himself, you would be hard put not to like them. Suncrest, in particular – suits any and every occasion: if that happens to be formal, then you are flawlessly elegant and unfussy; if it is worn casually, Suncrest’s tonicity and bracing good humor fill the bill with unstudied bonhomie.
courtesy of Ulrich Lang New York
Ulrich Lang New York Suncrest fruits, flowers, and woody notes conspire to meld tangy, fleshy, and gilded tones with a solidly sylvan base; it’s a winning combination. The choices of fruit couldn’t be more different. Peach notes are so honeyed, pulpy; black currant is a little devil, combining mouthwateringly tart characteristics with a dash of sweetness, a wine-like quality, and an animalic subcontext. You are able to discern each, and yet they form a perfect partnership. Sicilian lemon offers a delicious pucker, sunny and welcoming. A dulcet lily of the valley note is wed to jasmine – and they perform a tender duet in which neither overpowers the other; it’s rather silken, in fact. Firmenich’s Dreamwood™ provides a sustainable alternative to Mysore sandalwood, imparting a creamy texture which is beautiful in tandem with cedarwood. And while Ambrox (also by Firmenich) is not among my favorite olfactory materials (because it is frequently wielded in sledgehammer fashion), it is utilized very effectively in Suncrest’s base, with just enough woody amber aplomb to ground and heighten the fragrance’s tenacity while extending its wear. The overall effect is playfully refined and unrestrainedly lovable – and it lasts all day long.
Image Will Matsuda
Simplicity and noteworthy design are emblematic of the Ulrich Lang New York line, and Suncrest is particularly stunning, thanks to Japanese American photographer Will Matsuda. In radiant hues of ripe tomato red, deepest violet, and charcoal, the eye is drawn to its compelling packaging – which is open to one’s own interpretation, as contemporary art often is. Such thoughtful attention to detail enhances our sensory experience: both jus and box are timeless and captivating.
‘When I bring sweet things to your greedy hands, I know why there is honey in the cup of the flower and why fruits are secretly filled with sweet juice’. ~ excerpt from Gitanjali 62, by Rabindranath Tagore
Notes: peach, black currant, Sicilian lemon, jasmine, lily of the valley, Dreamwood™ (Firmenich), cedarwood, ambrox (Firmenich)
My bottle was a gift – many thanks! My nose is my own…
~ Ida Meister, Deputy and Natural Perfumery Editor
Ulrich Lang New York Suncrest
Thanks to the generosity of Ulrich Lang, we have a draw for one 100 ml bottle of Ulrich Lang New York Suncrest for one registered reader in the US or EU. To be eligible, please leave a comment about what appealed to you about Ida’s review and where you live. Giveaway closes 9/18/2023
You can read our reviews of Aperture 2014 here 2015 ÇaFleureBon’s best of Show APSU here, 2012 Lightscape here, and Lethe here.
Ulrich Lang New York is at Pitti Fragranze Stazione Leopolda / A/8
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