The 11th edition of Esxence was a blast of new perfumes to discover from both well-established and upcoming brands in the niche market. It’s my 11th year of Esxence and as long time press attendee, I tend to focus on spending quality time to get in touch with faces I mostly see via web, but want to meet in person. I was happy to see new members of the CaFleureBon team, especially dana sandu of a_nose_knows and Clayton Ilolahia of What Men Should Smell Like (both who I never met before). I believe that Esxence 2019 was a record for the highest presence of VLoggers and “influencers”, and it was a little bit of a shock for me. I hope as a fragrance community we will all care more about learning and endorsing beautiful perfumery than about growing followers on Instagram.
Palazzina Appiani ceiling
This year’s inspiration FLOW focused on that perfect moment when inspiration comes unexpected and thoughts are crystal-clear flowing unimpeded. That moment is here and now, at least for the players featured in this report. Speaking of crystal-clear, this year’s party at the stunning neoclassic Palazzina Appiani will be surely remembered for its huge crystal chandeliers hanging by the frescoed ceilings over the most creative heads in perfumeland.
Michael Edwards at Esxence 2019
I saw many new releases …some from established and some newcomers playing shamelessly safe with more commercial scents , or to say it in the flawless words of Michael Edwards, exhibiting “derivative fragrances.” In a market where, flanker after flanker, the shelves are flooded with homogenous offerings this is the breaking point between niche 2.0 and new niche inspired commercial perfumes.
Nishane NEFS
It was impossible to visit all the booths and smell everything in four days, so here are the most noticeable Trends in Artistic Perfumery at Esxence 2019 I experienced walking around the show. Taking a breath while entering The Mall says it all: now that real and Swiss oud leaked all over from the most expensive attar to the cheapest shower gel, the first of the Trends in Artistic Perfumery at Esxence 2019: we can finally say goodbye to oud as a main player. Even cultivated Middle-Eastern customers now look for less obvious fragrances where this raw material is just another wood in the perfumer’s palette. The ultimate reply to their needs is Nishane NEFS (referring to the desire of the soul in Turkish) and comes from Cristian Carbonnel who composed a boozy, fruity, playful oriental with just a pinch of oud.
Timeless Elegance is one of the welcome trends in Artistic Perfumery at Esxence 2019. This is bringing back a taste for European compositions updated by the latest raw materials sliding in thanks to the mastery of experienced Master perfumers. The epitome of this is the new line signed by the Grasse born (in 1946) Maître Parfumeur Lucien Ferrero. As I confessed to his Italian distributor Roberto Drago (founder of Kaon and Laboratorio Olfattivo), there is refinement of compositions like the gorgeously waxy leather Lucien Ferrero pour Lui together with the love for sandalwood that makes Ferrero’s signature worth of Jean Kerléo’s most exquisite creations for Jean Patou. Walking down the UBI France area in the show I was won over by L’Aterier français des matières; founder Rémi Pulverais’ philosophy is to pursue an almost made to measure excellence… from the quest for uncommon raw materials to the final product as a remedy to the flattening of perfumery. Their Les Indemodables collection smells gorgeously French with a certain je ne sais quoi and Cuir de Chine smote me with its osmanthus loaded rendition of the 1919 Tabac Blond fierceness.
The search for a new gourmand pallete in perfumes is the first evident departure from naïve stickiness and this is one of the most important Trends in Artistic Perfumery at Esxence 2019. The result is a grown-up Umami Bite that mixes creaminess or sweetness with an uber-chic savory twist that makes the latest mouthwatering addiction you’ll be craving. The crunchy praline-tobacco Spyros Drosopoulos releases with Barurti Perverso (reviewed earlier by dana) is a good example of this sweet’n salty sexiness. When not outspokenly gourmand, this savory mellowness breathes new life to benzoin and vanilla accords, like in the magnolia and rose laden nouveau chypre Kintsugi by Vanina Muracciole for Masque Milano(reviewed by Ida Meister). This seaweed vibe conjures biting sundrenched skin as a cuddling treat, as in in the clean musky SWIM/SX from Pierre Guillaume.
Olfactive Studio Violet Shot was one fo the best at the show
Trends in Artistic Perfumery at Esxence 2019 include Florals which are in full bloom. They focus on soliflores, and some of the best come from Master Perfumer Jean-Claude Ellena in his career post Hermes. The recognition from the UNESCO to the perfumery craftsmanship in Grasse as immaterial patrimony of humanity translates in a rediscover of precious rose de Mai and jasmine.
Ellena signs for Perris Montecarlo two beautiful soliflores with Jasmin de Pays being the shining gem with its youthfully pulpy muskiness. Again by Ellena, Laboratorio Olfattivo Baliflora (part of the new Masters Collection) tames lush frangipani sensuality with a serene lily and orange blossom bouquet. Back to Lucien Ferrero, his Seringa brings a ravishing sparkling take on the classic lilac soliflore. To complete the trio of masters of flowers, let me add the cheeky, slightly leathery Violet Shot created by Dominique Ropion for Olfactive Studio.
Zest is Best (or new twist on Citrus) is a most noticeable trends in Artistic Perfumery at Esxence 2019 with classic or modern takes on a well-known classification. On the classic side, Antoine Lie adds one more gem with Puredistance Aenotus, a juicy bunch of oranges, mandarins, lemons and yuzu refreshed by petitgrain and backed by a solid masculine fougère base. On the modern side, HomoElegans’ Like a Jewel by Luca Maffei sparkles with a ginger pillar exuding both the lemony fizz and the earthiness of the root, smoothed by a pear-like luscious rosiness. One could expect a scent inspired by Freddie Mercury to be more flamboyant maybe, but this exotic sparkling glam (as they define it) seems to play more on his silvery voice and Farsi-Indian familial background.
Extrait d’Atelier Maitre Jardinier
One new trend that is very important to bring up is Mending Broken Nature, which not only means to reconnect with nature, but also reconnecting with ourselves, finding a new inner balance as part of the nature. Reocurring hues of this pattern are coniferous notes ranging from the classic cedarwood to cypress, passing by the mellowness of fir balsam with grassy touches of violet leaves, campfire hints and aromatic herbs to amplify the outdoors connection. Amazing examples of this trend are to be found in the elegant Italian garden of Extrait d’Atelier Maitre Jardinier trimmed by Bertrand Duchaufour or the more urban-zen escape of Calè Liberamente by Maurizio Cerizza which features a special extraction of spirulina, an alga also used as a diary supplement.
Maison Rebatchi, Uèrmi and Tonatto were standouts
Alienor Massenet explores in the new Maison Rebatchi Tassili the complex violet leaves absolute, from green leaves to tea, from hay to leather. More on the spiritual side, Meo Fusciuni Spirito (reviewed by Danu Seith Fyr) exudes meditative angelica bitterness while Anima Mundi takes inspiration by druidic spring rituals for Triskel.
Speaking of new brands, one of the best discoveries was Plumage Parfums, a line inspired by the love for birds of the founder where each scent renders the plumage of a specific bird embodying its textures, colors and temper. Even the delicate lactonic-floral musk Ciel Blanc dedicated to the dove exudes uncommon grace.
Last but not least, I have news on amazing previews. Antonio Alessandria introduced me to his next fragrance to be released next fall: it’s an amazing aldehydic incense backed by a sweet-toothed Sicilian torrone base inspired by his childhood memories during the Patronal Feast. Second I put my nose on Mme Patricia de Nicolai upcoming Parfums de Nicolai Cuir Bajkal, a leathery fougère celebrating the 30 years of the brand with a more modern, spicy twist that won’t disappoint the younger fans. I have to thank perfumer Thierry Bernard who I met during the show for introducing me to the brand L’Orchestre, whose next release will be named Bouquet Encore: a radiant, fruity tuberose plugged straight into the amplifier by Pierre Gueros. Perfect for an electronic festival.
Ermano Picco, Editor (with contributions from Michelyn)
Michelyn, Ermano and Ida
Please read Editor-in-Chief and Senior Editor Ida Meister’s report and you can still enter the draw they have for samples here. If you leave a comment on your thoughts on Ermano’s Trends in Artistic Perfumery at Esxence 2019, your previous comment will count twice. You must be a registered reader so please do so here. Draw closes 5/10/2019
all photos by Ermano©
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