Andy Warhol Perfume Bottles Illustration for Harpers Bazaar 1956
If you are a reader of ÇaFleureBon.com, chances are you own more than five bottles of perfume; some of our readers own up of 500. You might refer to yourself as a perfumista and you have no problem spending money buying perfume samples and decants before springing for a spendy niche fragrance. We live in a rarified olfactive world where perfumers are rockstars and vintage fragrances are revered. But is it the real world? Poshly.com (which is primarily a beauty site) has shared excerpts from its Q3 2014 Fragrance Report, which collected data from more than 11,000 beauty consumers about their fragrance preferences, shopping habits and behavior. Some insights from the report (and a few of my own comments when I read this report):
• 80% of women wear fragrance at least once a week ( I don't think they have heard of SOTD and SOTE)
• 25% of consumers own more than 5 bottles of fragrances (75 % own less)
• 17% of consumers use all-natural perfumes (That is a not a bad number and higher than I would have thought if they are indeed "natural")
• 58% of women carry perfume in their bag
• 23% of consumers purchase fragrance products of the same scent to boost the fragrance ( I don't buy many body creams either)
• Only 32% of beauty lovers switch between an eau de parfum and eau de toilette based on the season (good for them)
• 68% of fragrance users will pick out a special scent for a special occasion
•15% of fragrance users buy if there’s a celebrity spokesperson (there are good celebrity perfumes, don’t be a snob but this question is about spokespeople)
Also in the report was the Top 10 fragrance picks for men and women. Brands that made the cut include Chanel, Marc Jacobs, TOCCA and Issey Miyake. To download the report ($975) please click here
Excerpted from CEW Beauty insider
Do these numbers surprise you? What are your thoughts?
-Michelyn Camen, Editor in Chief