Nir Guy of Perfumology Fragrances and owner of Perfumology niche perfume boutique at 25 N 3rd St, Philadelphia, PA 19106
Perfumology Fragrances Creative Director Nir Guy and perfumer Justin Frederico comprise a dream team. After several collaborations, they understand one another well; more importantly, they work from the heart. This is apparent from the first sniff of any one of their five fragrances (Blyss, Grange, Clutch, L’Ima, and Sudu Te). Mutual respect, dialogue and intuition is their touchstone: theirs is beauty born of debate and discussion, seasoned with passion. Neither wishes to sacrifice quality or wearability, which is why Perfumology fragrances possess such a wide appeal. It’s unlikely that they will gather dust or be relegated to a shelf – such perfumes are meant to be enjoyed, applied with liberal lashings. We asked Nir Guy which three he thought that our readers should be wearing, and the following were his choices: Perfumology Fragrances Grange, L’Ima and Sudu Te.
Perfumology Fragrances Grange © Nir
Perfumology Fragrances Grange 2018: From childhood memory and adolescent shenanigans comes Grange. Illicit cigarettes, a lovely tobacco and boozy soft fig are prefaced by juice dripping from limes and oranges ever so seductively. First a cool, tonic entrance before the heart glows with warmth – round, complete, and lasting. The cedar base is hauntingly sylvan, adding another layer of realism to the scene. Grange is remarkably approachable, and we agree with Nir: even if you are a newcomer to niche fragrance, this is a great place to begin your exploration because it’s comfortable, chic, naturalistic and unique.
Grange notes: Mexican lime, Sicilian orange, fig, tobacco, American cedar
Perfumology Fragrances L’Ima photo by Nir Guy
Perfumology Fragrances L’Ima 2019: If only golden summer could linger all year long! It can if you surround yourself with Nir’s aromatic tribute to his mother (Ima in Hebrew) Tali’s Garden – replete with fruits, flowers, herbs and vegetables. L’Ima is awash with citrus, a spicy little peppermint note to offset dulcet lemon verbena (verveine) and simply gorgeous blossoms. I’m particularly fond of the tomato leaf and the subtle employment of resinous materials which could easily overwhelm this composition in less skilled hands. There’s no substitute for orris or ambrette: their enduring delicacy blends beautifully with sandalwood.
L’Ima notes: lemon, orange, pomelo, peppermint, lemon verbena, tomato leaf, geranium, orris, neroli, lily, rose, ambrette, elemi, cardamom, amber, copaiba, cashmere, sandalwood, white musk
Perfumology Fragrances Sudu Te courtesy of Nir Guy©
Perfumology Fragrances Sudu Te 2021: Tali Guy’s travels to Sri Lanka resulted in one of the most lyrical exotic perfumes that successfully evokes a tropical scenario with a tender, light-hearted touch. Many resinous, spicy florals hit one hard and don’t spare the patchouli – but Sudu Te isn’t one of them. Invigorating green mango meets grape-rose lychee garnished with mandarin; potent spices are deftly insinuated, not cudgeled. An elegant white tea note finds itself garlanded with jasmine sambac and frangipani while the creamy subtlety of massoia bark cozies up to benzoin and a fine Australian sandalwood. Limpid and tenacious, Sudu Te is an aromatic example of how to surprise and delight without weight.
Sudu Te Notes: green mango, lychee, mandarin, cinnamon, nutmeg, clove, white tea, jasmine sambac, frangipani orchids, cardamom, coriander, aquatic notes, massoia bark (coconut wood), benzoin, Australian sandalwood
It bears noting that all three Perfumology Fragrances are parfum strength – and each is absolutely gender-fluid. I wear them, my husband wears them – and while they read very differently on us, they continue to bring much pleasure.
My bottles were received as gifts over the years – many thanks, dear Nir. I cherish them. My nose is my own…
~ Ida Meister, Deputy and Natural Perfumery Editor
Perfumology Fragrances Grange, L’Ima and Sudu Te Photo By Nir Guy
Thanks to the generosity of Nir Guy of Perfumology we have a draw for a 50 ml flacon ($95) of either Perfumology Fragrances Grange, L’Ima, or Sudu Te (all of which have 25 percent concentration) for one registered reader in the USA ONLY. You must register here or your comment will not count. To be eligible, please leave a comment saying what you enjoyed most about Ida’s review, and which you would like to win, Draw closes 5/5/2022
Ida with Justin
From Michelyn: Ida was the Evaluator for L’Ima and Sudu Te (above with perfumer Justin Frederico;) it also bears noting that very few small perfumeries create their own bran;d it take dedication and clear vision. L’Ima was featured in Video Editor Steven Gavrielatos Best Mother’s Day Fragrances 2022 here
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All photos by Nir Guy©
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