Stolen Car Bruce Springsteen© 1980
Nir Guy, creative director and owner of the Perfumology Fragrance Boutique in the King of Prussia Mall, uses olfactive memories as inspiration for his perfumes. Like his previous scents BLYSS and Grange, the soon to be released Perfumology Clutch is deeply personal.
"The perfect drive. There’s that moment when we feel connected to the road. A wake of fallen leaves, leather seats, a heavy foot, the exhaust, cool air and hot tires. I wanted to make a perfume that represents the gratifying sensation of a perfect drive on a cool day. That’s Perfumology Clutch. –Nir Guy
Nir Guy with Perfumer Justin Frederico of PBL Labs
“Crisp air outside and warm and toasty inside, Clutch opens with peppery elemi and smoke, like exhaust and smoking tires. The moment hits you when the road opens up and a strong feeling of content washes over you. You connect with your car and to the road itself, pumping your heart, filled with adrenaline. Ginger is the engine driving Perfumology Clutch, the part that started the project after perfumer Justin Federico found the essential oil. Our ginger offers an exhilarating spice over a deep and earthy root, with oak and Red Cedar at the heart. Shifting gears, luxurious leather keeps you comfortable and confident with vanilla and musk."
Photo from Nir Guy©
Top: Smoke, black pepper, elemi; Middle: Ginger*, oak, Red Cedar*; Bottom: Leather, Musk, vanilla
Available for preorder now at www.perfumology.com or visit the store at The Court at the King of Prussia Mall. Official launch party Saturday, November 10th, 2018 at 6pm.
*Essential Oil: ethically produced synthetic musk accord
Perfumology Clutch will be sold at an Extrait de Parfum concentration in a 1.7oz/50ml bottle for $95 and 2.5ml Samples at $8.
Via Press Release and my own synopsis
Our Senior Editor Ida Meister was the Evaluator
Michelyn Camen, Editor-in-Chief