New Niche Fragrance Review: The 7 Virtues – Fair Trade and Sustainability Are Not Just for Food + Reader’s Choice Bottle Draw

A new Canadian-based company called The 7 Virtues is working to bring the practices of fair trade and sustainability to the manufacture of scent. I am happy to report that the four fragrances designed by Susanne Lang; Vetiver of Haiti, Noble Rose of Afghanistan, Afghanistan Orange Blossom, and Middle East Peace are very good.

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New Niche Perfume Review: Majda Bekkali Parfums Fusion Sacree (for Men and for Women) & Mon Nom est Rouge + USA Debut at NY Elements Showcase Draw

All three of these new fragrances are quite amazing and they have been my constant companions for much of this early New Year.Majda Bekkali founded her eponymous Majda Bekkali Parfums line in 2009 & as 2012 ended she debuted three new fragrances. Two by Bertrand Duchaufour, Fusion Sacree for Men and for Women and Mon Nom est Rouge by Cecile Zarokian.These 3 show a creative director who knows what she wants and it is something I want, too.

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Creative Directors in Perfumery: Sebastián Alvarez Murena and Marina Sersale of Eau D’Italie + Reader’s Choice Draw

I think that what defines most Marina and I as creative directors is, ironically, the fact that we don’t want to be in the limelight. This, in part because it is our nature, but also because in our opinion pride of place in what we do should be taken by one thing only: the fragrance itself. – Sebastián Alvarez Murena and Marina Sersale of Eau D’Italie

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