Niche, Nicher, Nichest: Perfumes in Two Verses

“But— Niche’s growth is so explosive there is danger here too. If a niche fragrance is not singular and different; if it tries to pass off expensive hard to find perfume as fine fragrance, it will become as ubiquitous and as boring as many of the commercial fragrances and lose its relevancy and cache.”

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Eau D’Italie Au Lac- Scented Love Notes

Love of fragrance binds many of us together but as human beings, it is romantic love that we seek. In 1916, an  Italian artist and an Italian princess exhanged love letters published in a book titled “Una Parentesi Luminosa” (A Luminous Parenthesis). The book consists of 19 letters written between Futurist artist Umberto Boccioni and Princess of Teano, …

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