In perfume, marketing is perfume’s lifeblood. A fragrance not only needs to resonate, it needs people to know about it. Estee’s hands on approach to giving samples to everyone from Princess Grace on down . My grandfather was the gentleman who helped design, package and market it.
To celebrate the 20th Anniversary of Thierry Mugler Parfums, the Company introduces Les Parfums de Cuir (“The Fragrances of Leather”). Angel, Alien, Womanity and A*Men reinterpreted in a limited edition collection
Scoring a Serge Lutens Bell Jar used to mean transatlantic travel or friend in Paris. Not any more…
Ground Zero smelled of concrete, smoke, dust, glass and death. And then, all too suddenly, it didn’t smell of anything. Perfume, I realized, is the scent of life itself: an intermingling of different smells which, at any given time, combine and pass a threshold, entering our minds as a whole.
Guerlain introduces Shanghai the fifth perfume in its “A City, A Fragrance” collection. In the 1920s and 30s Shanghai was nicknamed “the Paris of the Orient
Australia has spawned many superb perfume Houses; a couple of years before the last millennium turned, two very visionary individuals (Dianna Burmas & Deon St. Mor) began MOR in a small shop in Melbourne. Their love of travel, art, fashion and food eventually resulted in their release of lines of aromatherapy products and fine fragrances. Their process of blending old time ingredients with modern technologies has promoted what they call “an awakening of the senses with an innovative twist” in the creation of each new product line.
