The Scent of Hope: L’Eau Verte du Bronx du Sud

June 19, 2010June 19, 2010

Majora Carter, a community activist in the South Bronx in New York City, TED speaker and the woman who is ‘greening the ghetto’

teamed up with an unlikely duo- two French perfumers Bruno Jovanovic and Pascal Gaurin from IFF who created L’Eau Verte du Bronx du Sud (the Green Water of the South Bronx ).The fragrance isn’t intended for personal use; its purpose was create an ambiance of wellbeing at the low-income housing development—the Sister Thomas Apartments.

New Fragrance: AVENTUS by CREED

June 18, 2010June 18, 2010

The official press release states that Olivier CREED is the nose for Aventus, the new fragrance for men celebrates the House of CREED’s 150th birthday, we have it on good authority that it the House’s heir, 7th generation Erwin CREED that formulated this “Eau de” to Napoloean, the Corsican general who became Emporer of France in 1814

‘Eau de Popsie’: By Senior Editor Ida Meister

June 18, 2010June 16, 2018

I lathered up the fluffy old badger brush, still redolent of the musky, animalic bristles with which it was made, and the creamy, mild- scented soap [ which can best be described as smelling faintly of both olives and clean babies’ bottoms ] .

Fragrance of Our Father’s Part 6 + Aus Liebe Zum Duft No. 1 Giveway

June 17, 2010June 20, 2010

Our fathers and our father’s fathers; there is a generational thread of scent that connects us to them as surely as their DNA. As dashing as William Powell, as handsome as Jack Kennedy, they were ‘men’s men” who knew how to craft gold, plant a garden, scare off a rattlesnake and grill a steak

Fragrance of Our Fathers Part 5 + LMTD ED Neil Morris For Takashimaya New York Giveaway

June 16, 2010June 20, 2010

From trips to the soda fountain to the back of a station wagon, reminiscence with us of days gone by but never forgotten. A sharp dressed man from NYC, a Brazilian perfumitsa, and a web designer in L.A.; all share scented memories of their fathers in this chapter… “No place to be ending but somewhere to start.”

Fragrance of Our Fathers Part 4 + Liz Zorn Soivohle Studio Vanilla OTR Giveaway

June 14, 2010June 14, 2010

Whether they wore a suit and tie or overalls they were our heroes. We waited for their return each night, or watched them get ready for a night on the town. Snapshots of their scents …we close our eyes and they are with us, and even a grown man feels very small. The aroma of crisp white shirts, a Cuban cigar, the smell of hay fields and the unforgettable aroma of Old Spice wafts our way. Close your eyes. Daddy’s home