The Company is creating a multisensory experience for its Jo Loves customers as it taps into the interactive world we live in. The I Love site is also available as a smart phone app. Initially, Jo Loves debuts via the Jo Loves Web site.
To my delight, a collection of six fragrances and six illustrations have been created together by perfumer Cécile Zarokian, author of Amouage Epic Woman, & Matthieu Appriou, in project called [IP]01.Draw for sample set
In the search for early perfume substances, ancient civilizations gravitated to resins like myrrh, frankincense, pine, fir, olbinam, agarwood, and balsams.
The new release from Juliette Has A Gun, Vengeance Extreme, falls right about in the middle. Based on the Francis Kurkdjian created Lady Vengeance; Vengeance Extreme uses the same three notes: rose, patchouli, and vanilla. Romano Ricci who is the owner of Juliette Has A Gun is the perfumer this time around. Lady Vengeance is really about the rose. Vengeance Extreme is about the patchouli as M Ricci turns up the volume on that note.
If the original set of Huitieme Art Parfums were sketches which showed the potential of new extracts; Myrrhiad is a fully fleshed out piece of fragrant art. M Guillaume uses the black tea absolute to fill in the lines of this sketch and leaves the senses fully satisfied
Azemmour is a site of holy pilgrimage for Moslems and Jews alike. This ancient Moroccan city, once under the rule of the King of Fez, is steeped in vivid personal memories for the creator of Parfum d’Empire. Marc-Antoine Corticchiato revisits his Moroccan childhood with tender vivacity. The Azemour he portrays brims with sunlight: joyously zesty, painted in riotous hues of orange and green, by turns.
