What makes a great fragrance? It must smell great. Sometimes, I fear that in this increasingly saturated ‘niche’ market, we’ve forgotten that very basic fact. Second of all, it must tell a story, it must say something. Otherwise, how do we connect with it?
Laurice Rahme has managed to find some of the best perfumers to work under her creative direction. In 2005 she found a rising star in Aurelien Guichard and gave him the task of interpreting Bond No. 9 Chinatown.
My aunt, who was the perfumista in the family, wore the glorious green chypre Carven Ma Griffe. 66 years after Ma Griffe’s creation, The House of Carven is staging its comeback in the world of fragrance,and hired Francis Kurkdjian to compose Carven Le Parfum
Her partner Jeroen Oude Songtoen, said this of Eau Absolue; “It’s indeed other than what Mona launched till now, but for me this is the Mona pure and almost private.. Mona loved splashes.. eau fraiche as she called it.. being from the Mediterranean she was fond of citrus fruits and spices from that area
Ellen Covey’s Cafe V is a spicy coffee fragrance and a homage to Seattle’s neighborhood cafes. From the first inhale, Olga Rowe connects Cafe V to Bob Dylan and his famous song One More Cup of Coffee
After two years of working in the light; La Fille de Berlin returns Messrs. Lutens and Sheldrake back to a dark night where beauty arises out of brutality.
