The Jacob Javits Center
In any given week, New York City's Jacob Javits Center plays host to numerous trade shows in all areas of consumer and B to B businesses: from Toys, Eyewear, Cars, Art, Gift, Fashion, Wine, Beauty, and Electronics to name a few. This year's NY NOW Winter 2019 Event, February 3-6th, featured 2,300 brands participating from over 66 countries. Activities over the three days include Transcend Talks and Seminars to enhance the experience.
NY NOW 2019 Winter Event Badge
Looking at trends: natural, vegan and/ or organic are "the new normal" with most beauty brands but I noticed was that CBD (Cannabis) was not yet everywhere at the NY NOW 2019 Winter Event (in comparison to the NY Indie Beauty Expo last August).
Inis the Energy of the Sea
Irish fragrance brand, Inis the Energy of the Sea, returns to NY NOW 2019 Winter Event with a new Refreshing Shower Gel, Replenishing Body Oil, and Nourishing Hand Cream to complement its cologne. Inis does good by sponsoring ocean conservation through dolphins and whales research. Bravo!
Baronessa Cali
Family owned Sicilian brand Baronessa Cali has been a premium supplier of Home Fragrance, Personal Care and Hotel Amenities products for over twenty (20) years. Their Baci Baci – Kiss Kiss Candle Collection is made for lovers! The Customized Signature Scent Program was a big draw for them at the NY NOW 2019 Winter Event.
Tocca with the new Maya and GIA
TOCCA was showing two new collections, MAYA, and a gorgeous Turkish Rose Absolute, GIA (inspired by Georgia O'Keeffe). Both are Eau de Parfum and are available in their signature bottle and in rollerball formats. Also, a Spring Collection of Mini Replicas Trio and Hand Cream Trio were presented at the NY NOW 2019 Winter Event.
Carthusia and Colori e Profumi di Capri display
The storied house of Carthusia debuted Colori e Profumi di Capri, a unisex collection of Perfumed Water, Aloe Vera, Bergamot, Geranium, and Zagara, with one key ingredient to capture the essence of the Mediterranean. Bergamot was my favorite to transport me there! The perfumed waters are complemented with body wash, liquid soap, and in glycerine soap formats.
The Naked Bee
The bees are back at the NY NOW 2019 Winter Event! Besides Joan's A Keeper, I came across Tennessee based The Naked Bee. Since 2004 they have crafted lotions, shampoos, soaps, and lip balms in over ten scent combinations (Orange Blossom Honey clicked for me) that are all Paraben-Free with NO animal testing… ever. Well done!
Scentual Aroma
Eman Tabbara, CEO & Founder of Staten Island-based Scentual Aroma introduced me to the brand's hand-crafted collection. They nclude a natural fragrance collection along with a bath & beauty care product line which are all handcrafted in small batches and use the finest organic ingredients and pure essential oils from locally sourced botanical extracts. Eman only uses all natural and vegan-friendly ingredients that are free of petroleum, parabens, and synthetic fragrances.
Bon Parfumeur and CEO, Jose Penalba of AMERIKAS
CEO, Jose Penalba of AMERIKAS, the USA exclusive distributor of fine European brands Bioderma, Berdoues, Jovoy, Jeroboam, Floris London, and The Different Company, debuted his latest line, Bon Parfumeur. The collection of 18 unisex Eaux de Parfum are color-coded, spritz by numbers scents and are designed to mix and match. Jose ran me through the line and there were numerous standouts. The scents are all created by renowned French perfumers. The line impressed with me with the concept and he reasonable price points. Indigo Perfumery was an early adapter!!
State Of Mind teas and fragrance collection
Simona Abaton of Abaton Exceptional Luxury Brands curates and promotes niche market European brands presented the highlight of the NY NOW 2019 Winter Event, French tea and fragrance house State Of Mind (Karine Dubreuil-Sereni). SOM is a marriage of fine perfumery with the tasting of scented tea. The ten fragrances (soon to be eleven) are available in perfume, candle, diffuser, and tea format. Launched in 2017 in Europe, Russia, and the Middle East, State Of Mind are now looking toward the U.S. market. I'm all in!
INDIE NOW,Être Bien's CEO, Tori Marinelli, Legacy Shave counter and Legacy Shave Awards sign
NY NOW 2019 Winter Event set up a dedicated area title INDIE NOW as a Platform for emerging wellness, beauty, and apothecary brands. Two stood out.
New York City-based Être Bien, founded in 2017, spreads the message of self-love, self-care, and mindfully integrating healing practices into one's daily routine. The line is all natural, cruelty-free, vegan, and only uses organic ingredients, and are made in small batches. Besides Bath & Body products they carry Ritual Kits, Smudge Spray, Palo Santo, White Sage, and Crystals. Être Bien donates a portion of profits to Mindful Schools, a non-profit organization that brings mindfulness education into classrooms nationwide. Kudos!
Award-winning shaving brand, Legacy Shave is making shaving fun again for men by bringing that old-fashioned barbershop experience into your home. I got a live demonstration with the end result being your face will thank you. A brand on the move.
POO-POURRI counter and PRIVY Collection
POO-POURRI Before-You-Go Toilet Sprays was CEO Suzy Batiz creation as the first natural and effective solution to a universal problem: "poop happens". Since first meeting Suzi Batiz in 2017 the line has expanded immensely with new ancillary product lines. The PRIVY collection was being highlighted. With over twelve different scents, Suzi has you covered. Her YouTube channel is a must watch. Now you are good to go!
Régime des Fleurs, Coqui Coqui Perfumeria Yucatan and Photogenics + Co
New York-based branding and distribution company KVD NYC had the "jus" going. Fragrant friends Kim-Van Dang, Founder/ CEO and partner Anthony Roberts were so busy selling that they had no time to chat but I did spend quality time with three of their brands that got my noses attention, Coqui Coqui Perfumeria Yucatan, LA-based fashion design house, Photogenics + Co, and LA-based Régime des Fleurs, whose founders, Alia Raza and Ezra Woods were recently featured in our Profiles in American Perfume series.
LAFCO display, Terracotta, and Watermint Agave Candles
Jon Bressler, Founder, and President New York City-based LAFCO is a pioneer in the natural-luxury fragrance market. His approach approximates the traditional European apothecary. He debuted his latest candle releases, Terracotta and Watermint Agave. All candles are hand poured in the USA with a burn time of 120 hours. Natural Luxury with Pure Purpose.
NY NOW returns to the Javits Center on August 11-14, 2019
–Hernando Courtright, Senior Event Contributor and Brand Ambassador with contributions from Michelyn Camen, EIC
All photos of NY NOW 2019 Winter by Hernando Courtright.© for this report
NY NOW 2019 Winter Event Perfume, Bath, Body and Lifestyle Swag
Thanks to AMERIKAS (bottle of #302 from Bon Parfumeur, 1oz), Abaton Luxury Brands (samples not shown), LAFCO, Inis the Energy of the Sea, Joan's A Keeper, Carthusia, Poo-Pourri, Tocca, Scentual Aroma, and many other vendors for contributing samples for our NY NOW Winter 2019 Gift Bag for one registered reader in the USA. Be sure to register or your comment will not count. To be eligible please let us know what appeals to you about Hernando's NY NOW 2019 Winter Event Report and which brand(s) caught your eye or nose. Draw closes on 2/20/2019
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