New Perfume: BLOCKI Sanrovia “American Spirit Meets Italian Chic”

John Blocki photo courtesy of BLOCKI

One of the best examples of restoring a former Fragrance House to its former glory is BLOCKI.  In 2015, Tammy and Tyler Kraemer continued the legacy of pioneer American Perfumer, John Blocki (1845-1934); Tyler’s family is descended from John Blocki and both Tammy and Tyler are committed to bringing the BLOCKI heritage into the 21st century, using both vintage and contemporary sensibilites.  BLOCKI Sanrovia is a modern interpretation of the original which was introduced on January 23, 1911 after John Blocki returned from a trip to Italy…

BLOCKI Sanrovia via BLOCKI

John Blocki was a globe-trotter with a particular fondness for Italy. On the dazzling shores of the Italian Riviera and in the diffused sunlight of the nearby hillsides he found inspiration for a new perfume. Like the original, the 2018 BLOCKI Sanrovia may trigger fantasies of warm sunlight, rows of leafy citrus trees and the shimmering blue waters of the Mediterranean.  American free spirit meets Italian chic…”

BLOCKI Sanrovia is a combination of Italian and California lemon, bergamot and Valencia orange, oscillating between a masculine & feminine mix of lavender/geranium and jasmine/Jacques Cartier rose, and finally transformed with elusive notes of labdanum, Haitian vetiver and sensuous skin-warming Australian sandalwood.

Top Notes: Lemon (Italy & California), Bergamot & Valencia Orange

Middle Notes: Geranium, Lavender, Jasmine & Jacque Cartier Rose

Base Notes: Sandalwood, Labdanum & Vetiver (Haiti)

BLOCKI Sanrovia is the fourth perfume for BLOCKI Perfume Co., signed by Kevin Verspoor and will launch on January 23, 2018.  www.blocki.com

50 ml $165/10 ml $60

Via BLOCKI and my own synopsis

Michelyn Camen, Editor-in-Chief

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4 comments

  • This sounds magical. I just love sandalwood – and I am a proud Aussie to know that we are contributing to the worlds Sandalwood industry – I hope in a sustainable way.

    The Blocki bottles also look very elegant!

  • Jacques Cartier rose ? I googled it and it is very special. I own For Walks and love it so very excited
    Great back story