Jo Malone unveils a limited edition collection, inspired by the most quintessential of British traditions: the art of tea. Tea Fragrance Blends, in five modern and unexpected fragrances: Assam & Grapefruit, Earl Grey & Cucumber, Fresh Mint Leaf, Sweet Lemon and Sweet Milk.

 

 

Working in collaboration with the Jo Malone Creative Studio, Master Perfumer Christine Nagel, explains, “The idea of taking a classic ritual and re-interpreting it in an innovative way is signature to Jo Malone.  The ceremony of tea is a timeless, simple and  an authentic practise. I was inspired by the aromas of tea leaves steeped in hot water, so the challenge with this collection was to take the intense character of each tea and create wearable colognes, in keeping with Jo Malone’s olfactory signature.”

 

A Tea for Every Taste

Just as there’s a tea to suit every taste and disposition, there’s a Tea Cologne for every style and mood. Every scent  fuses traditional luxury with English eccentricity.  The Tea Fragrance Blends  can be worn alone or personalised with Jo Malone’s  philosophy of Fragrance Combining™.  In true British style, the collection allows you to combine your Tea Fragrance Blend, with a dash of Sweet Lemon or a splash of Sweet Milk.

 

Assam & Grapefruit Cologne

Invigorating and upbeat, Assam & Grapefruit captures the qualities of that first cup of morning tea. Refreshing grapefruit and herbaceous Assam are blended with warm patchouli, spicy cardamom and almond. 

 

 

Earl Grey & Cucumber Cologne

A playful twist on the British tradition of high tea, cucumber sandwiches served with Earl Grey. Notes include fruity bergamot.cucumber and warmed with a base of beeswax, vanilla and musk.

 

Fresh Mint Leaf Cologne

A refreshing tisane of freshly picked mint, translated into a crisp, clear cologne. A blend of mint, basil and maté infuses this cologne with a green, leafy clarity,  with a warm base of cedarwood with musk.

 

  

Sweet Lemon Cologne

Mirroring the custom of adding a slice of freshly-cut lemon or a sprinkle of sugar to a cup of just-brewed tea, Sweet Lemon is given a fruity twist with pineapple, peach and fresh green cypress.

 

Sweet Milk Cologne

Utterly  British, a dash of sweet, creamy milk gives tea a rounded richness. The unique milk accord combines star anise, almond and vanilla to create a warm, comforting scent.  

 

 

Tea Fragrance Blends

Cologne (30ml) $55 US / $70 CAN

 

Limited edition. Available beginning March 2011 at Jo Malone Shops, jomalone.com, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and select Nordstrom and Bloomingdale’s stores nationwide. Available exclusively at Holt Renfrew in Canada. (via press release)

 

–Michelyn Camen, Editor-in-Chief