Riccardo Tedeschi and Alessandro Brun Of Masque Milano
2022 marks the12th anniversary of Masque Milano, the world-renowned brand from Milan founded by Creative Directors Alessandro Brun and Riccardo Tedeschi. Before I have the pleasure of announcing the two new fragrances, Masque Milano Sleight of Fern and Masque Milano White Whale, let’s open with two quotes from their 2015 Creative Directors in Perfumery Article:
“When we started developing Masque Milano, it came so naturally for us to develop a concept around a form of art rooted in Italian culture and tradition: the Opera. A fragrance line, then, really is a collection – rather than a bunch of fragrances under the same brand – when the different olfactory memories are linked by a common thread. Like acts and scenes in an Opera.”-Riccardo
“One of the most important parts of our role, as creative directors, is the interaction with the perfumers, so we think it is important to explain how we work with noses”-Alessandro
After 10 years the Opera collection has now been completed: 16 Fragrances, divided in 4 groups of 4 fragrances each. Every group represents an “ACT” in the opera of MASQUE:
ACT I – EXPERIENCES
ACT II – INTERIOR MONOLOGUES
ACT III – SENTIMENTAL RELATIONSHIPS
ACT IV – DREAMS
Both of the new fragrances Masque Milano Sleight of Fern and Masque Milano White Whale are ACT IV “Dreams”
Masque Milano Sleight of Fern IV.III by Stephanie Bakouche © Masque Milano Collage by Michelyn
Masque Milano Sleight of Fern IV.III: For the third act of the last act, Alessandro and Riccardo were inspired by one of the most storied genres in classic perfumery the fougère. Fougère is French for fern and this family of fragrances has produced some of the most popular masculine classifications of fragrance, the progenitor of all Fougères arguably being “Fougére Royale”, launched by the French perfume house Houbigant in the 1880s’. Alessandro was initiated to Fougères by his grandfather, “his bathroom always provided with a couple of generous-size splash bottles of his beloved aromatic-lavender fragrances, and the trail of his scent unmistakably indicating me the rooms he visited, even when I woke up later and he was already out”. Stephanie Bakouche whose iconic MDCI Invasion Barbare was the logical choice to create Masque Milano Sleight of Fern
“I met Alessandro and Riccardo for the first time in Milan at Esxence in 2017. I immediately felt their immense artistic sensibility and cultural richness. After one year, they asked me to create the last Act, the one of dreams… the one that makes any fantasy come true! Masque Milano Sleight of Fern was meant to be Fougère style fragrance: a tribute to one of the most famous and elegant olfactive families. –Stephanie Bakouche
Masque Milano Sleight of Fern Sleight has been created in respect to the historic construction of Fougère fragrances, in line with the most deep, unique and recognizable notes of the classic formulations, which are the ones that also enhance a Chypre signature.
Notes: Bergamot Italy (Calabria), Lavender France, Fig sap accord, Lentisk EO Morocco, Red Thyme Spain, Tuberose Abs India, Geranium EO Egypt, Narcissus Abs France (Auvergne), Sandalwood, Birchwood EO, Patchouli, Oakmoss, Tonka Beans Abs
Masque Milano White Whale by Christian Alori of IFF
Masque Milano White Whale ACT IV – Scene IV
“Call me Ishmael. Some years ago […] I thought I would sail about a little and see the watery part of the world.” H. Melville
“Concluding this Opera Collection has been for us a dream and a goal that we chased during the past 10 years. For this reason, our last fragrance was inspired by the most obsessive quest in literature: captain Ahab’s chase of the mythical white spermwhale, Moby Dick.” – Alessandro and Riccardo
photo by Alessandro©
“All the elements in Herman Melville’s novel were so useful to try and imagine ourselves in a whaling ship in the vast ocean. Yet I wished to know more, I was eager to collect more elements before embarking on the journey of the fragrance creation. So I convinced my wife to have a – quite quintessentially American – vacation on Martha’s Vineyard. We went whale-watching in Cape Cod, and visited the Whaling Museum in Nantucket. We climbed all our ways up to many a lighthouse, that used to guide sailing ships and keep them safe from the hazardous shoals and rocks around the islands, and that are still operating today”.
“The very day Riccardo and Alessandro contacted me, explaining that they wanted to conclude their opera collection with a fragrance inspired by the chase of the mythical white whale, and that they selected me to be the interpreter of this scene, I immediately felt I was the right perfumer for this composition! We agreed on a centerpiece of Amber Gris and, soon after, the elements unfolded naturally in sequence within my mind. The rough wood of the Pequod Ship, the vast dark ocean, heavy salty ropes, a soft candlelight to contrast such hardship, the pages of an old book…-Christian Alori
Notes: Candles, Ropes, and the Vast Ocean (Head Notes); Olibanum LMR (Eastern Africa), Salty rope accords, Black Pepper Madagascar LMR; “There she Blows” (Heart notes): Ambergris accord, Osmanthus China LMR, Violet Flower, Orris Concrete Italy LMR, The Pequod Ship (Base notes);Cedarwood Virginia, Patchouli Indonesia MD LMR, Vetiver Haiti MD LMR, Cistus Labdanum
I asked Alessandro Brun to share with our readers his thoughts on the finale fragrances of the opera collection:
” When I embarked in this journey, I did not visualize the finish line We planned many details of the journey – 16 fragrances, a different perfumer for every fragrance, the different inspirations, the main “themes” of the 4 acts… – but we left a door open to serendipity. Meeting some noses has taken us by the storm, getting to know some raw materials up-close-and-personal (from visiting the field, to the processing plants, the quality laboratories, the warehouses, …) changed the way we smell some perfumes forever.
But the last fragrance… you know… it is different. That’s why the last fragrance is inspired by captain Ahab’s life-long chase of the white whale. In case we did not manage to complete the collection, at least we tried, and we can claim that “the last one was a beast too hard to defeat. Now I look back at the road I traveled with Riccardo, and with all the noses. CaFleureBon never missed one milestone (thank you, Michelyn, for believing in us since the beginning!). And today I can say it: we made it. Our “Opera Collection” is more than a bunch of 16 different fragrances. It is a journey in modern artistic perfumery.
The team of noses that worked on this collection is simply phenomenal. And as they are all still very young, I am convinced they will make a significant contribution to the development of artistic perfumery over the next twentennial. What an honor to have worked with all of you, guys. We made it.”
–Michelyn Camen, Editor-in Chief (via press release and phone conversations as well as my own synopsis
Let me take this opportunity to applaud our Editor Ermano Picco, who has been the Masque Milano Evaluator
Masque Milano Opera Fragrances in Chronological order (please note all “operas are linked to our reviews and perfumers from our Young Perfumer Series)
2013
I.I Terralba by Delphine Thierry
I.II Montecristo by Delphine Thierry
II.I Luci ed Ombre by Meo Fusciuni
2014
III.IV Tango by Cécile Zarokian
I.III Russian Tea by Julien Rasquinet
2015
III.II Romanza (Victorian Narcissus) by Cristiano Canali
2016
III.I L’Attesa by Luca Maffei
2017
III.IV Times Square by Bruno Jovanovic
II.II Mandala by Christian Carbonnel
2018
II.III (homage to) Hemingway by Fanny Bal
2019
II.IV Kintsugi by Vanina Muracciole
III.III Love Kills by Caroline Dumur
2020
IV.II Ray-Flection by Alex Lee
2021
IV.I Lost Alice by Mackenzie Reilly
2022
IV.III Masque Milano Sleight of Fern by Stephanie Bakouche
IV.IV Masque Milano White Whale by Christian Alori
Thanks to the generosity of Masque Milano, we have a carded sample of both Masque Milano Sleight of Fern and Masque Milano White Whale for one registered reader worldwide. To be eligible, please leave a comment saying what strikes you about Masque Milano Sleight of Fern and Masque Milano White Whale, whether you have a favorite Masque Milano fragrance, and where you live. Draw ends 4/18/2022.
Masque Milano Sleight of Fern and Masque Milano White Whale are available to purchase online and will be available to stockists worldwide in May of 2022.
There will be an Instalive Saturday Aprtil16, 2022 5PM CET and 11:00 AM EST @masquemilano
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