Introducing KELLY+JONES Mezcal Azul
Para todo mal, Mezcal. Y para todo bien, tambien.
A popular Mexican saying that means “for everything bad, Mezcal. And for everything good, too“.
Kelly Jones Founder of Kelly + Jones
Creating a new category where none existed before is a creative endeavor and Kelly Jones, Founder of Kelly +Jones, accomplished that twice. Once with the Notes of Wine Collection (2011) then she delved into the agave spirit with her Mezcal Collection (2017) which was the first fragrance line inspired by agave spirits to capture the aromas and terroir of Mezcal. Mezcal Azul (blue) is the latest addition to the collection of seven.
“I started seeing so many similarities between wine and Mezcal. There are over 30 types of agave from which you can make Mezcal, and each bottle differs depending on region, climate, distillation methods, and more. In other words, it has terroir – just like wine.”-Kelly Jones, Founder of Kelly+ Jones
It was serendipitous that Kelly informed me that she was releasing Mezcal Azul on the eve of my trip to Mexico. The hotel had a proper selection of Mezcals to indulge in. So on my return, with Mezcal Azul waiting for me, I was in the right headspace to give in to its spirit (pun intended)! Mezcal is like the ultimate aphrodisiac, with its centuries-old heritage and enrapturing breadth of aromas and taste. “It’s a perfume; an utter love potion of the land.” Kelly Jones, Founder of Kelly Jones
Mayahuel via Unsplash
Mezcal and mythology : In ancient legends, the agave plant, or “maguey”, was gifted to humanity by Mayahuel as a source of sustenance and sacred nectar. The agave’s core, or “piña”, contained a liquid that became the foundation for Mezcal.
“What makes the desert beautiful,” the little prince said, “is that it hides a well somewhere…” – Antoine de Saint-Exupéry, The Little Prince
Kelly worked with Steven Claisse, VP & Perfumer at Takasago courtesy of Takasago
For Azul, Kelly journeyed to Oaxaca, into the agave fields, and captured the fragrance of various types of Mezcal and its unique range of tasting notes. The opening of Agave embers throws off a refreshingly sweet, earthy, aquatic aroma, with a cooling citrus note which adds an invigorating element. The Crystal Sky (the first time I’ve encountered this note) note smells of a cool zephyr. Creosote (again the first time encountering this note!) exposes a unique sweet smell that is released during a desert rain that fills the air after the storm passes. This distinctive aroma is so prevalent that people often say “The desert smells like rain” when experiencing a storm in the desert.
KELLY+JONES Mezcal Azul
Desert Lily imparts a powdery, floral, citrusy note that runs clean and easy and leads us into the oakmoss that pervades the dry down. Mezcal, which has a cult-like following is best described as having a signature smokiness to it. Here I get a woody, earthy, mossiness that turns slightly sweet and smoky with a distinct marine seaweed facet. The smokiness is understated. Azul wears close to your skin and like a desert, it can be very worn in the heat of the day and the coolness of the night. Like the desert, Azul’s beauty lies in its simplicity.
For Kelly, heaven is the essence of sipping Mezcal under a clear, deep blue desert sky. Azul transports me there.
Programa Vaca Group November 2024
For Kelly, the most beautiful aspect of the story of Mezcal is its link to the culture of Oaxaca, and Mexico – the indigenous history of the spirit, the spiritual and religious influences in its creation, and the families working to keep their traditions alive. Kelly + Jones will donate a portion of every Mezcal Azul Eau de Parfum sale to Programa Vaca. This Mexico-based organization is helping to rebuild the country’s earthquake-affected rural areas with sustainable architecture and natural materials, for long-term, positive human impact. Viva!
Notes: Agave Embers | Crystal Sky | Creosote | Desert Lily | Oakmoss
Disclaimer: Kelly Jones kindly sent me my bottle of Mezcal Azul. My opinions are mine and only mine!
Hernando Courtright ~ Senior Events Contributor and Brand Ambassador
All Photos are courtesy of Kelly + Jones except where credited otherwise and cannot be reproduced without permission.
KELLY+JONES fragrances are all constructed to meet the strict regulatory and quality guidelines of IFRA.
KELLY+JONES Mezcal Azul is available as Eau de Parfum and Perfume Oil and can be purchased at kellyandjones.com as well as select retailers. Each fragrance is hand-poured in Kelly’s scent studio in Metro Detroit.
KELLY+JONES Mezcal Azul
Thanks to the generosity of Kelly Jones, we have a draw for a Mezcal Azul Eau de Parfum Spray (1.69 fl oz / 50 ml). We have a USA draw for one registered reader. You must register here. To be eligible please leave a comment on what you enjoyed about Hernando’s review of KELLY + JONES Mezcal Azul. The draw closes on 02/026/2025 and the winner will be announced within 10 days.
KELLY +JONES Mezcal Anejo was a Best of Scent 2022
PLEASE SUPPORT OUR INDEPENDENT PERFUMERS AND BUY DIRECTLY FROM THEIR WEBSITE
Please enjoy Hernando’s review of Mezcal Flora
For more on the Mezcal Collection Hernando Courtright’s Behind the Bottle here
Kelly and Jones were featured in Video Contributor Steven Gavrielatos’ Holiday 2022 Video
Please read Kelly Jones’s Profiles in American Perfumery here
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