Electimuss London Vanilla Edesia by Karl©
Electimuss London has garnered recognition for its ability to create fragrances that evoke emotions and tell captivating stories. Among their notable creations, Vanilla Edesia stands as an exquisite olfactory creation, composed by the Fragrance Foundation USA award-winning perfumer Cécile Zarokian.
Image of Cécile Zarokian, courtesy of the brand©
Cécile Zarokian, elegantly describes Vanilla Edesia’s essence, noting, “Electimuss Vanilla Edesia is built on duality – just like the smell of Vanilla itself which can evoke sweetness and innocence but also has a darker side, spicier, more leathery.” This dualistic nature of vanilla is integral to the fragrance’s unique character. It deftly traverses contrasting facets, creating a multi-dimensional and intriguing sensory experience.
Vanilla Unsplash©
Vanilla, conventionally associated with sweetness and comfort, is redefined within Vanilla Edesia. Zarokian elevates vanilla to new heights, unveiling its manifold dimensions. The fragrance commences with an innocently sweet allure, which gradually gives way to its spicier, leathery alter ego. Electimuss London Vanilla Edesia becomes a captivating narrative, replete with unforeseen twists and turns. In accordance with Zarokian’s vision of abundance and opulence, Electimuss Vanilla Edesia employs a rich and diverse array of ingredients, resulting in an extensive olfactory pyramid. This pyramid incorporates meticulously selected components to contribute to the symphony of scents that unfolds during the fragrance’s development.
Notable ingredients in the composition include cumin, coriander, heliotrope, rose, and cypriol. These elements are carefully blended to impart a spicy, chocolatey, leathery vanilla with subtle animalic nuances. The amalgamation of these ingredients not only enriches the fragrance’s complexity but also ensures a long-lasting and memorable olfactory experience.
Jovoy Mayfair boutique with Electimuss London frontage courtesy of the brand
I had the privilege of encountering Electimuss London’s fragrance creations on two separate occasions, each providing unique insights into the brand’s philosophy and dedication to their craft. My first encounter occurred at Jovoy Parfums Rares in Mayfair, London. The historical district of Mayfair is renowned for its refinement, making it the ideal setting for Jovoy Parfums Rares, a revered purveyor of exclusive fragrances. Electimuss London’s collaboration with Jovoy underscored their aspiration to be recognized among the world’s elite perfumeries. It was at Jovoy that I gained a deeper appreciation for the brand’s commitment to opulence and complexity. The second encounter in Milan, an annual fragrance fair known for showcasing exceptional and innovative scents. Electimuss London presence at the event was a testament to their commitment to artistry and innovation.
Electimuss London Vanilla Edesia challenges conventional notions of vanilla by presenting all its complex facets. From its sweet and innocent inception to its spicier, leathery depths, Vanilla Edesia offers an ever surprising and sultry experience.
These personal encounters I have described with Electimuss London at Esxence in Milan and Jovoy Parfums Rares in Mayfair, London, provided me with firsthand insights into the brand’s ethos and the embodiment of their fragrant narratives. These encounters underlined Electimuss London’s dedication to creating art in the form of perfumery, and their commitment to offering opulent and intricate scents to fragrance aficionados. Vanilla Edesia is a testament to the brand’s pursuit of excellence in the realm of perfumery and is one of the best creations I have experienced thus far in 2023.
Notes: Bergamot, Mandarin, Bitter Almond, Heliotrope, Pink Pepper, Frankincense, Cinnamon, Cumin Coriander, Rose Centifolia, Gurjun Balsam, Ylang-Ylang, Vanilla Absolute, Patchouli, Cypriol, Haitian Vetiver, Sandalwood, Virginian Cedarwood, Leather, Musk.
Karl Topham, UK Ambassador & Senior Editor
Disclaimer: Electimuss London Vanilla Edesia kindly sent for review purposes; opinions are my own.
Electimuss London Vanilla Edesia by Karl©
Thanks to Electimuss London we have a 100 ml bottle of Vanilla Edesia for one registered reader in the UK, EU and USA. Please be sure to register! To be eligible for the draw, please tell us where you live and what appeals to you about Karl’s review of Electimuss London Vanilla Edesia and where you live. Draw closes 11/3/2023.
Please read Karl’s Esxence 2023 report here.
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