The interesting character about Brosius’ distinction relates to just that — a focus and attention to build on a dream of exploring the complexities of the fragrance space, then actually building a place, a personalized retail space to tell that story. What I found compelling about the modeling of this “celebrity perfume” is the nature of it’s antithetical character and vitality of build. Anti-celebrity, so called. Rather than the hazy “image charts” and “marketing briefs” of conventional fragrance houses — Brosius and Cumming worked together, building and exploring: notes on that experience offer a hint of that collaboration

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