ÇaFleureBon Profiles in American Perfumery: Paula Pulvino of Villa of the Mysteries + “Ricotti di Libro” Draw

Paula Pulvino Villa of The Mysteries

Profile: I was raised in upstate New York and lived there until I graduated college with a degree in Advertising and moved to NYC. We had a large plot of land around the house where I grew up, and my Dad had a garden filled with roses, lilacs, tulips, snapdragons, poppies, geraniums, and many other types of flowers. There were pine trees, oaks, and Japanese maple trees on the property as well. Often, my Dad and I would walk around the garden together admiring the flowers and other plants and he would tell me about each of the plants and their flowers, their fragrances, when they bloomed, and how to grow them, so I had an interest in scents and the natural world at an early age.

Paula’s grandmother

I believe my Dad came by his appreciation for plants and their fragrances from my Grandmother— she owned an apothecary and a perfumery in her village near Naples, Italy, where she made fragrances and remedies from plants and herbs. When she came to live in the U.S. she discontinued her business as she was busy raising her children, but I remember going to her house as a child and she always had things for me to smell. There were little bottles of fragrant tinctures, and sticky brown resins and potions of all sorts in a pale blue cabinet in her kitchen, and she would take them out one at a time and let me smell them.

Myrhh courtesy of VOTM

Her kitchen had a vague smell of incense and something green, and that fascinated me. She would cook there of course, and then it would smell deliciously of garlic and onion and fresh tomatoes, but that mysterious cabinet always held my interest and I associated the kitchen with those smells, instead of the fragrance of garlic and tomatoes. She kept her perfume and apothecary “recipes” in a hard-bound notebook, and many years later when she passed away I was given the book as a memento. I never thought about those recipes — they were hers and I didn’t see myself in relation to them—  until I took a perfume class a few years ago and became curious about the notebook, which she called her “ricetti di libro,” which means “recipe book” in Italian. At that time, I decided to try and see if I could replicate her formulas, and I was somewhat successful, except some of the notations she made in her book were cryptic, or referred to ingredients that I couldn’t find any modern sourcing for. At that point I decided I needed to “reinterpret” them while trying to keep that link to her and, and in doing so honor her original creations.

Villa of The Mysteries Essential Oils

On American Perfumery: To me, American Perfumery signifies that regardless of an American perfumer’s background, whether self-taught or formally educated in scent, or whether they work on the East Coast, West Coast, or in between, they all exude an independent spirit that allows them to create unique fragrances that somehow convey exactly what it is to be an American Perfumer. I don’t know quite how this happens to be, but this sense of individuality, persistence, and ingenuity shines on in all these perfumes. And at the risk of sounding mawkish, I think that these qualities also constitute part of what it means to be an American as well.

Villa of The Mysteries Apothecary

I think we’re in the midst of a kind of modern Arts & Crafts movement, in the sense of valuing traditional craftsmanship and the idea that perhaps industrially-produced goods are not always the best quality-wise. And that’s reflected in the “maker movement” that I’ve seen at flea markets, fairs, and elsewhere.

Floral from Villa of The Mysteries

People are looking inward to their own creativity and making unique, beautiful items, whether it’s clothing, jewelry, art, pottery, or fragrance. Many American Perfumers are using natural ingredients and deploying their unique talent to create something that’s wholly personal.

Thomas Hart Benton’s 'America Today' mural (1931) 

Favorite American artist: I think my favorite artist is probably Thomas Hart Benton. He was a Regionalist, and a mentor to Jackson Pollock, whose early work was influenced by Benton. Benton’s paintings depicted Midwest rural and small town scenes, and he portrays the people in them in a somewhat heroic fashion. His paintings are languid, colorful, and yet somehow full of movement. That juxtaposition is what I find so interesting about them. His America Today murals, which are in New York at the Met, depict for me that sense of what it is to be an American artist.

Paula Pulvino, Founder and Perfumer, Villa of the Mysteries

Paula at the Indie Beauty Expo in NYC

Editor’s Note: Paula and Villa of The Mysteries was featured in Sr Contributor Hernando Courtright’s Indie Beauty Expo report as Best in Show

Best of Show Indie Beauty Expo© Fragrance 2017 Nominee

Villa of The Mysteries is also a Best in Show for Best Fragrance Indie Beauty Expo 2017.

 

Villa of the Mysteries perfume collage by MC for Cafleurebon©

Thanks Paula Pulvino of Villa of the Mysteries  there is  a US/Canada draw for three registered  readers (be sure to register or your comment will not count) your choice of 30 ml full-size bottles of Delfina, or Fortes Fortuna Iuvat, or Carthago Delenda Est, or 1 three sampler packs which contain 2 ml samples of the three fragrances above plus the two newest fragrances in the line, Veni Vid Vici and Domus Aurea.  Please leave a comment with what you found fascinating about Paula’s path to perfumery, where you live, which fragrance you think you might love and your choice should you win of the four offered.  Draw closes 10/19/2017.  

Please like CaFleureBon Profiles in American Perfumery and your entry will count twice by clicking here. Follow us on Instagram @cafleurebon and @votmperfume and check out The Villa of The Mysteries on FaceBook. Support your American artisan perfumers and purchase directly from them. –Michelyn Camen, Editor-in-Chief

Paula is the 128th American perfumer to be featured in our series

We announce the winners on our site and on our Facebook page so like CaFleureBon and use our RSS feed…or your dream prize will be just spilled perfume.

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24 comments

  • This is really wonderful. A similar love for fragrance came from my grandmother, a woman who loved using many spices and herbs in her cooking. She would let us help her prepare meals when we were younger, and a lot of these scents remind me of my childhood. I love that Paula was able to turn her memories of her grandmother into a perfume business. Should I win I would choose “Fortes Fortuna Iuvat.” That one sounds facinating to me. I live in the USA. Thank you.

  • As a child having all those little bottles and bits of resin around must have been magical. For this draw I’d pick the Fortes Fortuna Iuvat for it’s vanilla. USA

  • Carol Sasich says:

    I love hearing stories like this I would also love to step foot in that wonderful Apothecary shown in the picture .
    What surprises me the most is she didn’t dive into that recipe book sooner !
    I don’t know which scent I would choose I’m going to have to go and research them somewhat but I adore the name Veni Vidi Vici !
    And thank you for another wonderful giveaway .

  • rodrigo.ranero says:

    I really liked the stories about Paula’s family, in particular her description of her grandmother’s kitchen. I wonder what all those ingredients grandma mixed many years ago smelled like. I live in the US and think I would love Fortes Fortuna Iluvat or Carthago Delenda Est; but I’d like Fortes were I to win the draw.

  • Paula grew up in NY and then lived in NYC so lot of props for that because there is nothing like NYC. She inherited her love for nature from her dad who inherited it from his mom. Paula’s grandmother was instrumental in Paula’s love for natural smells. My choice is Delfina since it looks very citrusy composition. I am in US.

  • Patrick Echevarria says:

    The childhood memories attached to her fragrance journey from her Italian Grandmother to her father who exposed her to the many varieties of floral smells is truly a wonderful tradition passed down from generation of fascination to scents. No wonder it became natural for her when she decided to enter the world of perfumery as a perfumer. Would love to own Florintina eau de cologne among her creations. Love lemon based fragrances. San Diego USA

  • It’s always interesting for me stories about private life and first steps in parfumery !!!
    It’s great that perfumer has perfumery heritage.
    I would like to win Delfina- sound very happy and nice!!!
    from USA, DE

  • Her childhood sounds wonderful. I love the story about her grandmother and her recipe book. It is a lovely tribute to have reinterpreted her grandmother’s formulas! I live in the US. I love the description of Carthago Delenda, and would be delighted to win it.

  • What a treasure to inherit such a special recipe book. I love the display at the expo with Grandma’s photo and I am assuming some of her belongings. Grandma would be so proud. I would love to win the Fortes Fortuna Luvat. Congratulations on the Best in Show.

  • The common theme amongst these profiles is the exposure to many scents in childhood and garnering an appreciation for them. I love the story of Paula smelling scents from her Grandmother’s special cabinet, then finding her book of secret “recipes” after her death. It’s all very special. I would love to try Delfina should I win. Normally I would go for the bigger scents but the constant barrage of bad news is wearing me down and this one sounds like a gentle armor to keep away the bad vibes and surround oneself in a lovely scent cloud. Congratulations on being reccognized by Hernando at Pitti and best of luck! USA

  • It is wonderful that Paula is finding success with her perfume creations. So often these types of artistic gifts run in families, how beautiful to be able to fulfill ones childhood dreams and also how proud her family must be that she carries on the traditions. I think Carthaga Delenda Est is most interesting to me as I am in a fig phase and sweet fig is most appealing, so this one would be my choice. Thank you for this chance and best wishes for continued success Paula. I live in the US.

  • What a wonderful profile, I loved most of all the story of her Grandmothers’ apothecary in Italy, and how Paula follows in the tradition! The line sounds wonderful, but the one I would pick would be Domus Aurea, since I adore rose and deep amber! Thank you so much for the opportunity. In the USA.

  • The part that will stay with me is that instead of calling her catalogue a “libro di ricette” (or “recipe book”), grandma referred to the collection as “ricetti di libro” (“recipes of the book”), which implies that only the best made the cut and into the pages. It’s them what’s important, and not the book itself…
    Also, we are so used to family houses like Guerlain that we expect to be intimidated, lost in grandiose family histories, and humbled by the uber-luxurious pedigree every time we consider a purchase.
    Paula’s story is tangible, full of relatable people, and a visionary grandma- and I’m in love!!!

    Good luck to her, and would love to try Fortes Fortuna Iuvat. I’m in the US.

  • A wonderful background story of her grandmother, her grandmother’s “recipes,” and the transition of some of that into her interest in perfumery. If I won, I would like to win Fortes Fortuna Luvat of the three. Thanks for the draw. I live in the USA

  • What i find fascinating was how she always was intrigued with scent even when a child and having a grandmother to help nurture her fascination with with fragrance definitely shaped her into who and what she is and does today,pretty neat !

    If i did win id be grateful to win 30ml of Fortes Fortuna Luvat.

    Thanks for great giveaway ,I live in canada

  • I love the connection to her past — looking at your ancestors is such an interesting thing. It’s so neat that she did all of this. That’s very different than just creating scents out of the imagination, it’s a unique process. I love her whole concept and line name as well. I’m in the USA. I’d love to try the sampler pack. I think I’d love Carthago, it sounds so neat. I still have to get some of her stuff, I just got a bunch of Ikiryo. I like the idea that her perfume is coming from a regular person, and not a lab of people stirring the pot; it makes it really neat!

  • I love that her grandmother’s passion passed on to her. Her journey from upstate NY to NYC also intrigued me. All of her fragrances sound exquisite but if I had to choose just one it would be Carthago as I love fig and labdanum as notes. I love in the USA.

  • girasole638 says:

    I loved reading about Paula’s journey to perfumery and was especially touched by the family connection. What a rich and fascinating legacy! I have to confess, though, that what really made me stop and read were the names of her perfumes. I’ve studied a lot of Classical literature so they just jumped right out at me. What a clever way of forging a theme! From the notes, Fortes Fortuna Iuvat appeals to me most, so that’s the one I would love to try, if chosen. Thank you (I’m in the US)

  • Richard potter says:

    Nice intro to a line I was not familiar with. Their shop looks lovely. My choice would be Fortes fortuna luvat. My great grandfather captained a horse-drawn fire engine called Veni Vidi Vici that is in the Smithsonian Museum. USA

  • I found Paula’s path to perfumery very interesting and enjoyed reading about her pedigree from her grandmother through her father. What a fragrance-rich childhood! I also appreciate her observation that “People are looking inward to their own creativity and making unique, beautiful items, whether it’s clothing, jewelry, art, pottery, or fragrance. Many American Perfumers are using natural ingredients and deploying their unique talent to create something that’s wholly personal.” I live in the US and would love the sampler pack.
    I like CaFleureBon Profiles in American Perfumery – Cynthia M Richardson

  • These 3 fragrances have beautiful notes. I’d have a hard time choosing just one. But I am very fond of perfumes with rose notes, so I’d go with Fortes Fortuna Iuvat

    I live in the U.S.

  • Really interested in artisan perfumes. I love that she is recreating her grandmothers recipes. Would love to buy directly from her in future.

    Meanwhile would love to get to try Fortes Fortuna Iuvat perfume.

    Best wishes on her success.

    In USA.