1999 ad for Guerlain Aqua Allegoria Pamplelune©
“O, swear not by the moon, th’ inconstant moon,
that monthly changes in her circle orb,
lest that thy love prove likewise variable”
Romeo and Juliet, act 2, scene 2 – W. Shakespeare
Guerlain Aqua Allegoria Pamplelune casts its spell even before smelling it; its lovely name actually is a portmanteau combining the French words “pamplemousse” (grapefruit) and “lune” (moon). Wear it on a midsummer day and you’ll be charmed forever. The opening stanza of the Aqua Allegoria line which was meant to showcase easy going colognes, yet Pamplelune is anything but simple.
Mathilde Laurent courtesy Cartier©
Juxtaposing masculine and feminine elements is part of the Guerlain heritage for their Eau de colognes. Of note, Guerlain Aqua Allegoria Pamplelune was the first creation by a young 29 year old Mathilde Laurent (who is now the inhouse perfumer at Cartier) and hired as a trainee assistant to Jean-Paul Guerlain right after graduating at ISIPCA.
Guerlain Chamade 1972 ad by Nikasinovich
Borrowing the sweet-and-sour fruity green ghost of Chamade as a Maison terroir connection, and pouring a touch of brisk bitter citrus was so innovative it not only showed a deep understanding of the Guerlain classics, but also a fresh approach to the formulation terroir that gave us exquisite gems like Eau du Coq (a bergamot cologne with a dash of Jicky). Above all, daring for the first time to overdose grapefruit as the centerpiece and not just a minor squeeze of it. Pamplelune’s emphasis is the natural sulphur compounds exuding from both citrus paradisi (that’s the lovely botanical name for grapefruit, the citrus of paradise) and leafy blackcurrant buds. A visionary, Mathilde Laurent reinvented the 21st century Eau de Cologne pioneering and setting the standard for the luminous colognes to follow: Mugler Cologne (Alberto Morillas, 2001), the bitter citrus Cologne Bigarade (Jean-Claude Ellena, 2001) by Editions de Parfums Frédéric Malle, Hermès Eau de pamplemousse rose (Jean-Claude Ellena, 2009) and Parfums de Nicolaï Eau Mixte (Patricia de Nicolaï, 2010). That’s why Guerlain Aqua Allegoria Pamplelune is inducted into the hallowed halls of CaFleureBon Modern Masterpieces.
Erotic grapefruit – lithograph by Salvador Dali (1969)
Shakespeare’s “inconstant moon” represents one of the most desirable features of fine perfumery.. variation. After the initial blast, Pamplelune follows through with tart bergamot and angular petitgrain coolness before morphing into a rosy floriental base cheered by a blackcurrant-tinged vanilla and patchouli sweet embrace. Don’t blame this moon; rejoice for the radiance and dark dynamics of Guerlain Aqua Allegoria Pamplelune blooms on your skin throughout the whole day.
Still life with grapefruits -detail – by Paul Gauguin (1901)
Sulfurous Blackcurrant absolute and bittersweet grapefruit play a mind-blowing juicy song in minor key here for most of the time, modulated in diminished chords. You never know where the catty red berries end purring and where the aromatic bitterness of the freshly sliced yellow globe starts. They complete each other giving way to an augmented reality fruit, swinging from sparkling peel to stinging white pith and making you bite its lip-smacking pulp to the core.
Today after more than 20 years and a couple of tweaks to tame it, Guerlain Aqua Allegoria Pamplelune is still one of the best citrus fragrances on the shelves of commercial stores populated with “sent bons”. Chilled, nonchalant sophistication shines from top to bottom making Pamplelune standout. Yet the Gauguin-esque yellow opaque grapefruit pomace sprinkled in vanilla and cocoa-tinged patchouli seems almost edible. The drydown softens the biting temper of Pamplelune, making it also eminently wearable and long-lasting but never veering into mundane musk or trivial sweetness. Give it a chance and you’ll fall in love with it forever.
Notes for Guerlain Aqua Allegoria Pamplelune include Bergamot, Grapefruit, Neroli, Petitgrain, Blackcurrant, Patchouli, Vanilla.
–Ermano Picco, Editor and Perfume Expert
Light editing by Michelyn Camen, Editor-in-Chief
This review is based on a personal sample of Guerlain Aqua Allegoria Pamplelune. My opinions are my own.
Follow us on Instagram @cafleurebon and @magnificent @mathilde.Laurent
Have you tried Guerlain Aqua Allegoria Pamplelune?