ÇaFleureBon Fragrant Awakenings: Heeley Eau Sacree (James Heeley) 2016 “Love, Hope and Incense”

 

Heeley Eau Sacree

Tony with his parents and sister, circa 1994 (long before he discovered niche perfumes and Heeley Eau Sacree)

I grew up in a small rural town in Massachusetts, my grandparents and the rest of the family either there or in the next small city over. I wasn’t particularly exposed to perfumery. My mother only has one perfume, Wind Song by Prince Matchabelli, which has been her signature fragrance since 1965. Her mother wore Avon Sonnet. Quite frankly, I do not remember my father having any fragrance, except maybe a bottle of Old Spice Aftershave in the medicine cabinet. I do remember, at about 10 years of age, asking one of our neighbors what she was wearing for perfume because she smelled so pretty.

Avon Sonnet review

Avon Sonnet and Prince Matchabelli Windsong, the perfumes of Tony’s Grandmother and Mother

I discovered designer fragrances when I was 16, trying to pick out an adult scent to wear to a Christmas party. I spent nearly 2 hours in the men’s fragrance department at Macy’s before I decided on the one fragrance that smelled at least a bit different from the others, Fahrenheit by Dior. That became, along with La Nuit de L’Homme by YSL, my signature scents for the following 15 years or so.

Dior Fahrenheit review

Fahrenheit was Tony’s Signature scent from his teens to early 30’s.

Fast Forward to 2016 – While sitting in the waiting room of a doctor’s office, I was reading one of the stale magazines one finds in such places. There was an article about men’s fragrances, I don’t know how I happened to find it, nor why I read it, but, I was so destined. The article was mostly about the newest Designer releases to market, but it did include something it called a “Niche” fragrance which was unique and beautiful. I tucked away this tidbit as I hurried into see the doctor.

Avignon Comme des Garçons and Heeley Eau Sacree best incense perfumes

The two fragrances that really kicked off Tonys’ adventure into niche – Avignon by Comme des Garçons and Heeley Eau Sacree

A few months later, the memory of that article resurfaced. What was a niche scent and where does one find them? Certainly not where I had looked. So, online I went. Google graciously gave me several perfume websites where I could purchase this scent, so I chose one and off I went. I was lucky, this was a great scent for a blind buy and it became the gateway into the perfumed world in which I now live. It came, I wore it, received more compliments than I had ever done. So, I went back to that site to see what else I could find. Based on what I thought were the notes I smelled, Heeley Eau Sacree and Avignon by Comme des Garçons were recommended. I, like any red-blooded person who was discovering perfume, proceeded to purchase both. I was terribly excited when they arrived and promptly spritzed on some Avignon. I immediately fell in love. It was beautiful, dry, resinous Catholic Incense, very close to the kind I so often was around in my many years as an altar boy.

Then evening came, then dawn: the next day. This was the day I was wearing Heeley Eau Sacree. How could this beat Avignon? Did I waste my money and get essentially the same thing as Avignon? With some reluctance, I sprayed the perfume, behind each ear, on each wrist. Then it was like Handel’s Messiah was playing inside my head. Yes, this had the same ecclesiastical goodness as the Avignon, it was that heavenly, spiritually uplifting aroma of olibanum – aka frankincense, myrrh, and spices (a mere soupçon of pepper, perhaps). But, it was more. There was rose, passionate, and mysterious, warm and engaging. Not overly sweet, in your face rose, but a complementary note, melding and dancing with the incense. I was taken back to my youth, to those years of being an altar boy, to the comfort and sustenance of my faith. This fragrance awoke something long dead in me, it was a spiritual, religious awakening. This scent represents “me”, deep down inside, believing in love, hope, peace and faith, that all humans are created equal and deserve to be treated as such. Wearing this scent enrobes me in love and hope, and makes me feel closer to that which is the mysterious Divine. This scent, comforts me when I am sick, it buoys me when I am wavering and it reinforces my uniqueness, that which has helped mold me into who I am today. This is the scent that truly made my interest and love for niche perfumery bloom.

Heeley Eau Sacree evokes the memory of being an Altar Boy for Tony. Here he is with his sister at her First Communion, with the Rev. Fr. Phillip Davignon

 

This is where Niche stands out – It dares to be different and unique, to push limits. Niche perfumery is about letting the perfumers’ creativity and artistry shine through and be savored. It’s not about making the most profit for a corporation; it’s about the realization of a dream and a concept.

Tony Burgess lives near Boston

 Tony in 2019 at the San Diego Zoo Safari Park.

These scents let perfumers take us into their world, their imagination, their heart and soul. They let the people we encounter get a glimpse of ourselves, our unique tastes, our spirit and souls. It lets me express myself in ways that I never could otherwise. I push the limits, and love doing so. It lets this short, plump, middle-aged, gay, spiritually esoteric man be himself – be it with one of his perennial favorite incense perfumes, a light, bright rhubarb and green note scent, or the most lovely (BLUEHILL Fragrances) Beach Rose scent you could imagine.

Notes: Labdanaum, Olibanum and Frankincense

Disclosure: from my collection

Tony Burgess, Guest Contributor and CaFleureBon reader

Heeley eau Sacree Review

Editor’s Note:  Heeley Eau Sacree is somewhat difficult to find in the USA. You can purchase on Heeley’s site here and Jovoy Paris which ships worldwide

Thanks to the generosity of Tony Burgess he is offering 1 ml from his own bottle for one registered reader in the USA ONLY.  You can register here. Please leave a comment regarding Tony’s Fragrant Awakening, and if you have tried Heeley Eau Sacree. If you live outside the USA, please leave a comment for Tony anyway. Draw closes February 18, 2020

all photos are by Tony… all rights reserved©

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19 comments

  • What a great story… love the journey and photos! Actually have a sample of Eau Sacree and have this stunning scent on my full bottle wish list. (Please omit me from the draw list, since I have it already) Beautiful descriptions – thank you for sharing your thoughts Tony!

  • wallygator88 says:

    Thank you for such a great walk into your fragrance memory Tony. It’s really interesting to see how your fragrance awakening was tied to your memory of being an altar boy.

    I haven’t smelt either of these perfumes before and would love to.

    Regards from WI, USA

  • Having been raised Catholic as well, this story deeply resonates with me! Incense fragrances can be so evocative for me, both of the many times I attended Mass in our regular parish as a child and of the fragrant churches my I’ve visited with my family on our travels! Tony’s experiences of having to discover fragrances on his own due to a lack of more than one fragrance in the home are also very relatable to me, as my parents never wore fragrance and I was left to do most of my discovering from magazine strips as a child! I’ve never smelled either Eau Sacrée or Avignon and would love to give Eau Sacrée try. Thanks very much, I’m in the US 🙂

  • The first time I smelled Avignon, I thought that this must be the passage to heaven. I am an incense junkie when it comes to perfume. Strangely enough, I have never smelled Eau Sacree. After this impassioned review, I must try it. Thank you for sharing both your awakening and your prized scent. I’m in the USA

  • Hikmat Sher Afridi says:

    Wonderful TONY!!!!! On mentioning the house of Prince Matchabelli & Old Spice I lost into the memories of my old days when my dad was wearing Old Spice & Cachet and I sneak into his room for wearing with help of my mother. Heeley Eau Sacree and Avignon are on my want list. I switched to Niche fragrances when I registered to various perfume websites and found the word “Niche” and then you know I became Niche, hehehe.
    Love to Cafleurebon & TONY from Pakistan

  • I loved reading about Tony’s perfume journey. I remember my Mom had Sonnet. Avon had a big part of my beginning of my love of fragrance. I also discovered niche after years of finding nothing out of the ordinary. I remember Avignon hitting on my Catholic upbringing. I have not tried Eau Sacree, I did try Cardinale. USA.

  • Wow – I am impressed by how the Heeley Eau Sacree so profoundly impacted Tony and connected with him spiritually. His writing resonated with me because it came from his heart, authentically and truthfully, just as his description of what a niche perfume does, not for profits or money, but for deeper, spiritual reasons. I’d love to try his generous gift of the sample from his personal collection, but if it’s not meant to be, maybe a different niche perfume will speak to me. I am writing from USA and thank you for your consideration. With deep regards for opening up a world of niche perfumes for me and for your heart-felt writing, Tony.

  • Interesting story! I remember those waiting room magazines! As a Catholic that loves Church incense but also perfume, I thought Avignon needed more to be worn on my body. I would love to try Eau Sacree. I have been curious about it. Thank you! I’m in Oregon.

  • It’s great that Tony discovered niche perfumes even though it took him many years. I grew up in a small town too and there was no online or fragrance community. I learned mostly by finding about them on Facebook groups and through blogs like NST and CFB
    Thank you for sharing your journey and your Eau Sacree
    PS I was a choir boy too and the scent of the church incense is a big memory

  • Love hearing about your story Tony. We were only just recently introduced, and by this very publication. You are so right about wanting to take people into our hearts and imagination. And in my case, my adopted homeland (although I have been here 40 years now and my husband, a Dorchester boy, says I can be considered native) which I love dearly. Just as an aside, I grew up in Rochester, NY. Lots of good chances for photography, but not so much perfume. In any case, I couldn’t be happier that you have found Beach Rose. The scent of the wild-growing roses is simply intoxicating. I can never get my nose out of them when they are near! I just wanted to share that with others, all year-round.

  • hello, Tony! I completely enjoyed your fragrant awakening. I loved Fahrenheit as well, a favorite gentlemen friend often wore it back in the day. 😀 And your Avon memories are so sweet. My mother and grandmother loved Topaz and Carnation respectively.

    Today I am wearing CdG Kyoto from a sample. I like it very much, but I love Avignon. Your early acquaintance with incense makes me a little jealous, I did not grow up in a fragrant religious tradition! So for me Avignon carries me into a joyful place without a past

  • oops, so sorry! I hit post too soon.

    Want to add that my love of Avignon makes me very curious about Eau Sacree. I will seek it out for a first sniff very soon. Thank you, Tony, for sharing your fragrant awakening. CaFleureBon is a fantastic place, isnt’ it?

  • Thank you Tony. It’s always interesting to read fragrance awakenings and yours is cool. I’ve not tried Eau Sacree and it sounds divine. I’m in USA

  • Subscriber living in the U.S. / Seattle, Washington. Thank you Tony for sharing your story of discovery! I’ve not yet had the pleasure of sampling Eau Sacree but it sounds exactly like the kind of perfume that I’d love. My current incense go-to is also CdG Avignon. I’m touched by your deep spiritual awakening you felt when experiencing Eau Sacree. Isn’t fragrance like living art? The sense memories that are triggered and changed by scent is so powerful and personal a connection. I’d be so happy and honored to win a sample.

  • Thank you to all of you who have read this and shared your comments. I am thrilled that you enjoyed this little glimpse into just one facet of my fragrant life. It’s humbling to hear how this article has touched all of you and how some of my experiences are relatable to you. This is truly a beautiful fragrance and I know that whomever gets the sample will adore it. Incense is an olfactory experience that transcends, it’s almost omnipresent.
    Again, thank you to all of you and I hope that everyone has a wonderful week!
    – Tony

  • m.r.everything says:

    Wow Tony… what a great read! I really enjoyed learning about your perfume history and how you got your start in the niche world! I have had the pleasure of smelling Avignon and I truly love it. I need to pick up a bottle! Another one from that same line that I fell in love with was Kyoto! I cannot get enough of Comme des Garcons! I love almost everything they put out! I have smelled a few Heeley’s, but I have not had the chance to smell Eau Sacree. I happen to think their Menthe Fraiche is one of the best mint fragrances on earth… in my opinion of course! Thank you so much fro sharing this story with us. I love how fragrances let you be you, no matter who you are! I think that is how most of us feel… fragrances don’t judge us! They don’t care who we are or what we have done. They just let us be us and enjoy the aroma we surround ourselves with. Thank you for your generosity Tony and thank you for being you! Sending fragrant comments from Delaware, US.