Artistic Fragrances Advent Calendar 2021 photo by Nicoleta
With Christmas just around the corner, if you are still looking for a jaw-dropping present for a fellow perfumista friend or, why not, a scented treasure chest for yourself – look no further!
Santa Claus is working overtime and has cooler gifts than ever, all packed up and ready to be uncovered every day in the Artistic Fragrances Advent Calendar, which is the best way to discover the fragrant portfolio of Masque Milano, Milano Fragranze, and Malbrum. They have united, under the mission to become the Ambassadors of Italian artistic perfumery in the world, and have launched the portal www.artisticfragrances.com.
It all began during the lockdown, when, Alessandro Brun (creative director of Masque Milano and Milano Fragranze, luxury marketing and quality management professor) reimagined the way to launch a fragrance, and found the perfect solution to deliver both the information and the excitement of the experience in the comfort of your own home. We were lucky to be invited to the launch of Ray-Flection, Madeleine and Lost Alice, held in the gloomiest times of the lockdown, events that delivered a much-needed breath of hope, connection, and joy. Zoom meetings reuniting over a hundred people, from all over the world, smelling together perfumes and the raw materials, with live question and answer sessions with the creators, brought interactivity to a new level and, in my opinion, set a new golden standard for perfume launches everywhere.
The Artistic Fragrances Advent calendar contains 75 plus vials of fragrances, precious raw materials, accords, SURPRISES, special treats and the chance to study, discover, and smell them up-close-and-personal, being guided, every day, with live Instagram interventions from the three artistic directors (Alessandro Brun, Riccardo Tedeschi, and Kristian Hilberg of Malbrum) and several noses (look for the live recordings with Luca Maffei, Dominique Moellhausen and Delphine Thierry – with many others to join in the following days).
If you are interested in cryptocurrencies and the emerging world of non-fungible tokens, this will make your heart pound: this is the launch of the first NFT in the niche perfumery market. The Artistic Fragrances calendar is associated with 40 unique digital artworks, and special additional digital content will be unlocked just for the owners (see the artworks made by a Kazakh artist who used advanced computer techniques to create the rendering of diamond, here, on OpenSea).
ÇaFleureBon Video Content Journalist Contributor Steven Gavrielatos of Redolessence interviews Alessandro Brun via ZOOM
Disclaimer: the three of us each received an advent box, and as always, opinions are our own
– Nicoleta Tomsa Senior Editor, Steven Gavrielatos Video Content Journalist Contributor and Michelyn Camen Editor-in-Chief
Thanks to Alessandro Brun we have a Artistic Fragrances Advent Calendar worth €285,00 to a registered CafleureBon reader and Redolessence subscriber in the USA, UK and EU (if you are not sure if you are registered click here (you must register on our site or your entry will be invalid). To be eligible please leave a comment ON THIS SITE with what you enjoyed about this article and Steven’s interview. Draw closes 12/11/2021
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