
Celebrating 20 Years of Escentric Molecules photo courtesy of the brand
When an interview doesn’t include a rambling introduction, you know it’s going to be great. This doesn’t and it is. If niche perfumery didn’t have a talented trail blazer like Geza Schöen, it would have to invent one. For those who have been with Escentric Molecules from its launch in 2006 and for those just discovering the magic of Iso E Super, Geza Schöen answered my questions about how the true story unfolded and why Escentric Molecules is an iconoclast twenty years later. -Michelyn Camen, Editor-in-Chief
Twenty years ago, did you imagine that Molecule 01 and Escentric 01 would come to be regarded as benchmark avant-garde classics?

Geza Schöen of Escentric Molecules
Geza Schöen: Definitely not. Back then, niche brands barely existed, unless you count Creed or Penhaligon’s as real contenders. What we introduced was something genuinely new and different, and over time it naturally found its place and became what you’d now call a modern classic.

Escentric Molecules Molecule 01
When I wear Escentric Molecules Molecule 01, it seems to appear and disappear. Sometimes I can’t smell it at all, even though others can. Why is that?
Geza Schöen: The sheer physical perception of M01 is unlike almost any other ingredient we use in perfumery. You catch a whiff, it smells great, you want more and then you can’t seem to get it into your nose again. The receptor is still blocked, and Iso E Super just sits there for minutes… sometimes half an hour, even an hour, before you can experience it again.
Was Escentric Molecules Escentric 01 the first fragrance to use ISO E Super as the main or sole aromatic material?
Geza Schöen: No, Halston’s first women’s fragrance used around 8% Iso E Super in what was otherwise a fairly classic rose–patchouli structure, and it was stunningly beautiful.
Please share your “Aha” moment with ISO E Super

Geza in his Lab
Geza Schöen: Actually, there are two. The first goes back to August 1990, when I smelled Iso E Super for the very first time. I took a sample and gave it to a friend to wear on its own, nothing else. We were standing in a bar in our hometown for about ten minutes when a woman came over and said, “Who smells so nice here?” We got talking, and she mentioned that the two fragrances she loved and wore most were Fahrenheit and Trésor, two completely different perfumes, yet united by one thing: Iso E Super. It makes up around 25% of Fahrenheit and about 20% of Trésor.
The second moment came during an appointment with Daniela Rinaldi, who was the head buyer at Harvey Nichols at the time. It was a Friday afternoon after a long week. She tried Iso E Super on her skin but couldn’t really smell it, and felt it wasn’t strong enough. The meeting ended quickly, and she probably forgot all about it until her cab driver complimented her on her scent. Then it happened twice more within the next hour. By the end of it, she was overwhelmed by the reaction. She called us on Monday morning and, essentially, bought everything we had left.
For those who have smelled it, how would you describe the aroma?
Geza Schöen: Well, Iso E Super has a very woody character overall, probably closest to the smell of a clean cedarwood oil. But it vibrates like no other ingredient. It moves. It’s mesmerizing, yet olfactorily sophisticated. It feels velvety and cocooning at the same time and it’s even been shown to stimulate one of our pheromone receptors.
What is the difference between Escentric Molecules Molecule 01 and Escentric 01?

Escentric Molecules Escentric 01
Geza Schöen: That’s easy: Molecule 01 is the aroma chemical in a bottle, nothing else. Escentric 01 is my homage to the molecule itself. Sixty-five percent of the formula is Iso E Super, and the remaining 35% is there to wrap the molecule in what I consider its best possible shape. There are other woody notes, some balsamic touches; it’s powdery, musky, and a little fresh at the start, with just lime and pink pepper.
Back then, 20 years ago, these kinds of fragrances didn’t really exist. We’re still here, and there’s more to come.

Paul White (Creative Director) of Escentric Molecules with Perfumer Geza Schöen
“To celebrate the 20th anniversary of Escentric Molecules, we’re excited to share the new 200ml editions of Molecule 01 and Escentric 01, featuring clean architectural design, anodized aluminum caps, and the same minimalist DNA that made Molecule 01 a modern icon. These will stay in the collection! “A note from the brand
Enjoy Escentric Molecules Journal Post on the 20th anniversary of Escentric Molecules here

Escentric 01 travel set
Thanks to amazing team at Escentric Molecules to celebrate 20 years, we have a Escentric Molecules Molecule 01 (3x 8ml) set for one registered reader in the USA only. To be eligible please leave a comment with what you enjoyed about Michelyn’s interview with Geza Schöen for the 20th Anniversary of Escentric Molecules, and what sparked your interest/or what did you learn from Geza’s answers. Draw closes 12/25/2025
Molecule 01 is a ÇaFleureBon Modern Masterpiece. More here. Please read Michelyn’s interview with Geza Schöen Escentric Molecules M+ Collection and Senior Editor J Wearescentient review of M+ Cistus. J’s review of M+ Black Tea here, Karl’s review of M+ Ginger and M+ Iris. Please watch Video Contributor Steven Gavriolatos’s Black Tea and Guaiac Wood and Ginger
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