Amouage Purpose 50 by Karl©

The narrative of Amouage Purpose has taken a new turn. Quentin Bisch, who created Purpose the original composition—an olfactory meditation on clarity and inner resolve—has reimagined  the extrait with fresh dynamism. The new Purpose 50,  is an evolution that retains the contemplative nature of its predecessor while introducing an airier, more floral perspective.

Quentin Bisch and Renaud Salmon (courtesy Renaud Salmon’s Instagram)

To fully appreciate Amouage Purpose 50, one must first acknowledge the creative force shaping Amouage’s modern identity: Renaud Salmon, Chief Creative Experience Officer. Salmon has consistently guided the house toward a contemporary richness, balancing its Omani heritage with bold innovation. Under his direction, Amouage has embraced perfumers with distinct artistic signatures, and Bisch is no exception. Known for his ability to sculpt fragrances with emotive impact, Bisch’s work often pulses with contrast—tension and harmony, power and delicacy, structure and spontaneity.

While the original Amouage Purpose was meditative, woody, and resinous, Amouage Purpose 50 unfolds with a lighter, more luminous touch. The difference is immediate: where Amouage Purpose was introspective and grounding, Purpose 50 feels expansive and uplifting. The journey begins with a gust of fresh mint, an unexpected stroke that breathes new energy into the composition. The herbal clarity of the mint, accentuated by crisp bergamot, immediately signals a departure from the dense warmth of the first iteration.

 Amouage Purpose and Purpose 50 by Louise Mertens©

As the fragrance develops, floral notes rise to the surface. A refined rose, luminous yet restrained, weaves through the structure, softening the edges and lending a gentle sensuality. This floral facet is where Purpose 50 asserts its individuality most clearly. The original’s arid, almost mineralic saffron and frankincense have given way to a silkier, more ethereal heart, as if the composition has lifted its gaze from the earth to the sky.

The base, while still anchored in the Amouage tradition of depth and longevity, carries a new sweetness. Vanilla, used with restraint, rounds the fragrance with a smooth, balsamic glow. It does not overpower but rather enhances, acting as a whisper of warmth rather than a declaration of indulgence. This shift in tonality—from the rugged, spiced woodiness of Amouage Purpose to the gentle, contemplative floral-gourmand hues of Purpose 50—makes it a strikingly different experience while maintaining an undeniable familial link.

Amouage Purpose 50 by Karl©

With Amouage Purpose 50, the Omani House once again demonstrates its ability to evolve without losing its soul. This is a genuine reinterpretation, one that respects its origins while inviting us into a new olfactory dimension. For those who found Amouage Purpose too intense or introspective, Purpose 50 offers an airier, more radiant alternative. It is a perfume that asks not only where we have been but also where we are going and encourages us to embrace transformation with grace and curiosity.

Notes: Bergamot, Pink Pepper, Frankincense, Pimento Berry, Rose, Sand Vetiver, Sandalwood, Papyrus, Saffron, Suede, Mystikal, Akigalawood, Vanilla.

Disclosure: This review is based on a sample which I purchased from the brand. Opinions are always my own.

Karl Topham, Senior Editor.

Do you have a favorite Amouage fragrance?

Quentin Bisch’s Young Perfumer Essay for CaFleureBon in his own words. Please read Karl’s reviews of The Odyssey Collection Chapter III

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