UMEMA Perfume (Ugo Charron of MANE and Emmanuelle Dancourt) 2024 + The Scent of Inclusion Giveaway

Emmanuelle Dancourt and Ugo Charron for UMEMA

Ugo Charron and Emmanuelle Dancourt via Ugo Charron/MANE

I find it quite challenging to write about UMEMA which has been previously covered by a brilliant and insightful writer like our own Elise Pearlstine. It can be viewed as a daunting assignment – even if it concerns a topic with which you have had extensive professional experience over the years. This was the situation which presented itself recently when I was generously sent a sample of the collaborative fragrance UMEMA (umami, Emmanuelle, anosmia), created by the young and talented MANE perfumer Ugo Charron and Emmanuelle Dancourt – an ambassador and spokesperson for anosmie.org. Mme. Dancourt has been completely anosmic since birth. Monsieur Charron has been fascinated by various aspects of aroma – in particular, synaesthesia: how fragrance translates in terms of shape, color, sound, tactility. The fifth flavor known as umami became his locus of exploration, as it is the flavor profile much appreciated by persons who experience anosmia – an absence of the ability to detect odor – whether it be partial, complete, temporary or permanent. Umami is described by Emmanuelle as being “the taste of fat, rich, creamy and delicious!” The goal was for these two to co-create a perfume which would be pleasing and feel uniquely intimate to Emmanuelle.

Ugo Charron with Stéphanie Trouiller Andreas Steiner and Vincent Kuczinski

 Ugo with Stéphanie Trouiller, Vincent Kuczinski and Andreas Steiner of MANE

This past September World Taste and Smell Month was observed, and a Global Taste and Smell Summit was held at the Museum of Food and Drink in New York City. UMEMA was formally debuted (it had been composed two years previously) during “Senses Intertwined: A Journey Beyond Taste & Smell” session presented by MANE. It would have been marvelous to attend this hallmark event, had I been aware in advance.

Ugo Charron Of Mane

 Ugo Charron of MANE

Creating UMEMA was a journey of synesthetic exploration, celebrating a fragrance that transcends traditional boundaries, connecting us all through the universal language of scent.” ~ perfumer Ugo Charron

Ralf Schwieger Senior Perfumer

Jr. Perfumer Ugo Charron and Senior Perfumer Ralf Schweiger at the Smell Synthesizer station

How do we differentiate between anosmias? And discuss the qualities which embody the flavors of umami? Prior to the year 1908, we have no record of the term umami, which was coined by Japanese chemist Kikunae Ikeda: literally, a pleasant, savory taste. It wasn’t until 1985 that umami was recognized as a true scientific term related to the presence of glutamates and nucleotides – a gustatory sensation which coated the tongue, was long-lasting, and caused one to salivate. This definition, however, is only the tip of the taste iceberg: also categorized as brothy and/or meaty, it encompasses the following foods as well – shellfish, fish sauce, mushrooms, dashi, yeast extracts, kimchi, cheeses, olives, red wines from warm regions, and soy sauce, to name but a few.

Emmanuelle at Mane Tasting Orris Root as part of the creation of UMEMA

Emmanuelle at Mane Tasting Orris Root as part of the creation of UMEMA

Since I cannot smell, I put everything in my mouth like a baby—things that you don’t eat normally,” Emmanuelle recounts. “Like orris. It’s the root of a flower, and the most expensive thing you can put in a perfume. I put it in my mouth. And I made Ugo taste it, too.” ~ Emmanuelle Dancourt, on creating UMEMA.

Anosmia may be a congenital condition, as Mme. Dancourt’s is: only 1% of the population falls into this classification, and they lack an olfactory bulb – a disorder known as Kallmann Syndrome, which is accompanied by delayed puberty and hormonal repercussions. The remaining 5-10% of affected individuals may have acquired ‘nose blindness’ due to illness (the common cold, allergies, Covid, nasal polyps, traumatic brain injury, diabetes, advancing dementia, Huntington’s Disease). Sometimes surgical intervention may alleviate the worst symptoms, as in the case with nasal polyps (which, unfortunately, usually grow back). As we have witnessed, many who lose their sense of smell post-Covid regain it – either partially or wholly. Most of my career has been spent working with neuroscientists and brain-injured populations. Unfortunately, traumatically brain injured patients rarely recover their sense of smell – and one of the first warning signs of dementia is the loss of olfactory acuity and recognition. The positive, if one may say it – is that those who are congenitally anosmic do not have an increased risk of developing dementia – unlike the acquired anosmia of the neurologically injured. A mixed blessing, but one nonetheless.

Pastry translated for UMEMA

 translation of UMEMA into a pastry form courtesy of Ugo Charron.

I’m fascinated and empathetic when Emmanuelle shares her childhood experiences of putting everything in her mouth and feeling the intense need to touch everything in her exploration of the senses she does possess. Our circumstances were polar opposite; I was/am hypervigilant, and compensated for poor visual acuity by sharing the same behaviors, with the annoying (to my family) addition of smelling everything in my vicinity. In an attempt to replicate some of her analysis, the second thing I did after smelling UMEMA was to taste it – multiple times. My observation is that the fragrance is palatable: to me, it tastes more floral/slightly gourmand than my customary umami expectations. Granted, there is always a touch of bitterness which may well be attributed to bergamot, galbanum, the dusty cacao, mate absolute, or any of the materials which Monsieur Charron employs. One is aware of the hazelnut, the jammy fir – which certainly further a gourmand presence. While I have experienced red seaweed Jungle Essence™ and its propensity to contribute a salty olfactory nuance to fragrance, I don’t taste it as such. My impression is that the considerable skill of the perfumer has resulted in a more symphonic representation of umami – one which he has reached collaboratively with Mme. Dancourt. It is unique to them each and both, and they understand this better than I am able. For me, UMEMA is an Impressionist Umami fragrance, one which is composed with a pronounced sense of balance, amalgamating the tangy, animalic black currant with fruity rose, earthy elements (orris, mate, cacao, vegetal musk, umami accord), and the verdancy of galbanum and fir. No one material supersedes another in the process, which is why it would be an Impressionist painting (to my way of thinking) both savory and somewhat sweet – if paintings were edible.

UMEMA is really a lovely perfume – one which stands on its own merits as a wearable art form: sensitive, fascinating, and extraordinary. Its beauty is only enhanced by the compelling back story and the fact that 100% of the proceeds from it sale will benefit research, study, and those individuals who live with anosmia on a day-to-day basis. I can’t imagine a nobler purchase in recent memory.

Notes: blackcurrant bud absolute, red seaweed Jungle Essence™, bergamot oil, mate absolute, umami accord, galbanum oil, Rose Superessence, Hazelnut Neo Jungle Essence™, cacao resinoid, vegan musk, orris concrete, fir balsam absolute.

UMEMA, a perfume for everybody, will be available for purchase at perfumarie.com, tasteandsmell.world, and at the Museum of Food & Drink (mofad.org). One hundred percent of the proceeds will benefit the World Taste & Smell Association, and anosmie.org in the EU.

Sample generously provided by the perfumer – many thanks! My nose is my own…

~ Ida Meister, Deputy and Natural Perfumery Editor

UMEMA perfume

We have one ounce of UMEMA for a registered reader in the USA or EU. You must be a registered reader. Please leave a comment regarding what intrigued you in Ida’s article, and where you live. Draw closes 10/22/2024

To better understand Mme. Dancourt’s condition and the creative process she and Ugo Charron embarked upon together, please read here. Please familiarize yourselves with Elise Pearlstine’s article here.

Ugo Charron was Michelyn’s rising star of 2022 and UMEMA was her best collaboration

Please read his path to perfumery in our Young Perfumer Series

Editor’s Note: UMEMA was conceived in 2022 where it was presented at the World Perfumery Congress, finalized in 2023 and offered for sale in 2024 according to Ugo Charron -Michelyn

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21 comments

  • Ramses Perez says:

    Mme. Dancourt’s condition is truly one in a million but at least she had the brilliant idea of tasting the ingredients to still get a feel of what the final composition will be like. I always hear from people that overtime a fragrance may become anosmic to them but that’s a different reason, it’s more the nose playing tricks on you for wearing the same scent over and over, nothing like having the actual condition. This is indeed a noble cause that 200% of the proceeds will go towards the research or anosmia and we can only hope a cure will be available in the near future. Umame is a fragrance for those with an adventurous nose and that are not afraid of exploring new territory. An incredible scent for sure. I’m located in the USA.

  • What really intrigued me in Ida’s article is the concept of creating a fragrance for someone with complete anosmia. The fact that Emmanuelle Dancourt, who cannot smell at all, was involved in creating a perfume by using her other senses is just fascinating. The exploration of umami as a key element—something anosmic individuals can still experience—feels like such a unique and thoughtful approach. I also love how Ida tasted the perfume herself, which adds this personal, sensory connection to her review. UMEMA sounds like much more than just a fragrance—it’s a meaningful, sensory experience.

    EU

  • Thank you Michelyn and Ida for re-telling the tale of this collaboration! It’s been one of my favorite perfume stories! I taught an aromatherapy class once with someone who was anosmic in attendance. She enjoyed the experience and responded to scent strips of lavender and frankincense, although she couldn’t describe the smell. It would be a joy to be able to experience this multisensory perfume.

  • Sorohan Adriana says:

    The mix between a hint of bitterness that can be attributed to bergamot, galbanum, cocoa powder, mate absolute or any material versus the mix of black currants, animals, tart with fruity rose, earthy elements (orris, mate, cocoa, vegetal musk, umami accord ) and galbanum and fir greens make everything intriguing and interesting depending on the mood. I am from EU

  • Such a fascinating idea and background to a fragrance! I noticed some folks in the community struggling with anosmia after some of the larger aroma chemicals were being used in perfumes. It has happened to me as well.
    I also have Dysautonomia and lose my sense of smell on and off (for years now) which is partly why I’m so invested and in love with fragrance. I want to keep my nose active and working as best I can.
    I’ve always thought umami was the perfect balance of sweet, salty, bitter, savory – that is was finding that balance of all of them to an almost addictive level. I’m learning new stuff all the time.
    I am in California. Thank you for the generous giveaway. I truly hope I get to try this, being one of the rare ones that struggles with anosmia.

  • The salty olfactory nuance really intrigued because of how unique it sounds. I live in Trzebnica, Poland, EU.

  • AromaDulce73 says:

    I’ve heard of anosmia but didn’t know much about it. I can’t imagine not being able to smell fragrances or anything else for that matter.

    This sounds like an interesting fragrance and even better that 100% of the proceeds will go towards research and study of anosmia.

    Los Angeles Ca. USA

  • Eris.can.swatch.kaos says:

    I was unaware of such a condition as anosmia outside of the temporary effects associated with illnesses. To retain the sense of taste, and not smell, is rather fascinating when it comes to making a perfume. I am very curious to try this fragrance. I live in Oregon.

  • Since taste and smell feel very similar to me, I found this article completely mindblowing since not only did I not know that being anosmic can just be a biological condition without previous cause like covid or a cold, but the very idea that anyone can imagine how a fragrance component might interact and develop alongside others by way of putting actual physical item in their mouth is incredible to me, just completely daring and honestly groundbreaking. And I think that is the biggest reason I am interested in this perfume. I’m a big savory fan in food and I love jammy, berry like components in fragrance. This sounds like a total work of art.
    From Portland, USA.

  • I love the wonderful story behind this fragrance. It was quite interesting to read Mme. Dancourt’s experiences with long term anosmia and how she has adapted. I find it so inspiring that they researched and utilized ingredients that would allow a person with no ability to smell to enjoy a perfume. I must admit, I’m kind of curious about what orris tastes like now. lol. Ida called it an impressionist painting of umami, with sweet and salty elements balanced upon other bright and earthy notes. Personally, I’m most drawn to the blackcurrant and hazelnut. Best of lick to all. I live in NC, USA.

  • David Furman says:

    Everything sounds rich and unmistakably posh. Nothing out of place everything working together for a harmonic scent. I think this can be worn all season but I’m confident it has the legs to cut through the cold and longer in the air. Would love to experience firsthand, from Jacksonville, NC.

  • Ida Meister’s article beautifully captures the artistic and sensory journey behind UMEMA, a fragrance created by Ugo Charron and Emmanuelle Dancourt. The exploration of synaesthesia, umami, and anosmia weaves an inspiring narrative about how scent transcends traditional boundaries. The perfume’s complex blend of gourmand, floral, and earthy notes reflects the thoughtful collaboration between Charron and Dancourt. This compelling story, combined with the noble cause of supporting anosmia research, adds depth to the fragrance’s beauty. An excellent read that highlights the emotional and scientific intricacies of perfume creation!

    US

  • A fascinating read and certainly a worthy cause. I do not have, nor do I know anyone with anosmia. A few years ago, I had a viral infection (not COVID, but I do know it happens) which completely decimated my sense of smell. It lasted for almost two months before it resolved and I was frantic the longer it went on. It was in spring and I missed the scent of my lilies and roses in my garden, blooming. I felt such a sense of loss. I can’t imagine having it as a permanent condition. Tasting the ingredients to get a sense of smell is brilliant. Certainly a worthy cause and the umami nature of Umema is very interesting. MD, USA.

  • What really caught my attention in Ida’s article is the idea of making a fragrance for someone who can’t smell at all. It’s amazing that Emmanuelle Dancourt, who has no sense of smell, helped create a perfume by using her other senses.
    Focusing on umami—something people who can’t smell can still taste—feels like such a clever and thoughtful approach. I also love how Ida tasted the perfume herself, adding a personal touch to her review.

  • wonderscent.mari says:

    This topic is quite sensible to me and after reading this, immediately made me think of my best friend who has been anosmic since birth like Dancourt. When I met her and explained to me that she is unable to smell anything… was sth extraordinary and unusual at the same time.I remember it was quite challenging to explain to her with words how scents, smells and fragrances smells like!
    For that reason I find it fascinating that this house created a perfume with an anosmic! A very thoughtful approach! It would be an incredible experience to try this fragrance!
    I am from EU

  • I’ve never spent more than a week with anosmia and as it was, found it a very different experience from my regular, scent-filled life. I find Umami very interesting as a concept and would love to experience it in a perfume; I think I actually have in a DSH scent before. New England, USA.

  • UMEMA is such a compelling concept—focused on umami, absent most of the smell we typically associate with perfume. And the way Emmanuelle engaged with the design process is just as interesting, putting materials in her mouth and tasting them, connecting smell and tase full-circle. I’m not surprised that the finished product is in part a gourmand (Ida reports it tastes a bit floral), but the floral and earthy materials caught me off guard. I’d love to smell it. Thanks for the wonderful writeup, Ida.

    I’m in the USA.

  • Michael Prince says:

    What intrigues me about Ida’s article of Umema is learning more about perfumers Ugo Charron of Mane and Emmanuelle Dancourt and how this unisex fragrance for everyone was created. I love that 100% of the proceeds from it sale will benefit research, study, and those individuals who live with anosmia on a day-to-day basis. I love the blackcurrant, bergamot, and rose combination as well as the gourmand touches of hazelnut and cacao and earthy element of musk, fir balsam, and orris. I am from the USA.

  • What an intriguing fragrance and concept! I love unami in foods and taste definitely seemed like a good way of participating in the collaboration. If anything the pandemic increased awareness of anosmia but as we know, not everything smells the same way to everyone! Umame sounds very interesting…I can’t wait to smell it.

    I live in the USA. Thanks for the giveaway!

  • FragranceIsMe says:

    Thank you Ida for a wonderful article. I am so happy that you have made me aware of this house. A truly remarkable house. Creating a fragrance with taste. I think your statement that this is a fragrance for everybody. Plus, the note breakdown for this creation has me longing to try 🙂
    USA