Céline Roux the Creative Director of Jo Malone has done a wonderful job of reinventing the brand. I took notice when Yann Vasnier of Givaudan was named and composed The Bloomsbury Set in 2017. For those who read CaFleureBon regularly, Tropical Cherimoya won a Best of Scent Award in 2018 and we have high hopes for the recently released Jo Malone Bronze Wood and Leather Cologne Intense. Composed by Marie Salamagne (many of you recognize her from Atelier des Ors, as she creates all the perfumes for the brand) In Marie Salamagne’s words:
Marie Salamagne
“The brief was to create a Cologne Intense that was warm and sensual, with a masculine edge, but still with the Jo Malone London clarity. The newness for Jo Malone Bronze Wood and Leather Cologne Intense comes from the wood leather – the new molecule that Céline Roux has mentioned. About six or seven years ago we were having a meeting about something else and we told Céline that we had a new, fantastic scent that she needed to smell. She fell in love with it. It had nothing to do with the scent we were working on at the time, but she knew she would find the place to use it in the future. When we started to work on this fragrance, she said ‘I think now’s the time to use this wood leather note’. Hundreds of new notes are created every year but only very few of them are kept as they are considered interesting for the palette. As perfumers, we always want new ideas – things that are original, powerful and pleasant, so you can imagine how difficult it can be to find that. This is how we created the scent of leather. The wood leather molecule is so original on its own – it’s as leathery as it is woody. It was totally Jo Malone London – unique and strong, with such a big character, and it’s never been done before.”
“Jo Malone Bronze Wood and Leather evokes the scent of sultry leather encased in a medley of woods. At once smoky and warm, bronzed by the sun’s evening rays. Enlivened with vibrant juniper and fresh grapefruit and finished with a mysterious twist of vetiver."
Jo Malone Bronze Wood and Leather Cologne Intense pricing: 50ml RRP $125/100ml RRP $185
Available NOW at jomalone.com and stockists nationwide
Via Jo Malone and my own synopsis
Michelyn Camen, Editor-in-Chief