NEW FRAGRANCE REVIEW: Vero Profumo Mito by Vero Kern + Patience Makes Perfect Draw

Photo of Vero Kern by Alessio Lo Vecchio

There are perfumers who are as prolific as can be as it seems like they release a new fragrance every month. Then there are the perfumers who seem to not be ruled by the calendar and release a new fragrance when the muse has inspired them and they feel it is done to their satisfaction. Swiss perfume Vero Kern falls in this category. She burst onto my radar with three spectacular extraits; Kiki, Onda, and Rubj. That was back in 2007. It would be three more years before she would release EDP versions of all three. These were not just re-dilutions of the originals. Ms. Kern completely changed the substructure of the fragrances. So while they shared a name and some of the same notes these were completely different perfumes; nobody would think one was related to the other if the label didn’t point that out. Based on the time gap between the extraits and edp’s I wasn’t expecting a new Vero Profumo until next year. Imagine my delight when Ms. Kern told me in January at the Elements Showcase she was almost done with a new fragrance that would be ready for this fall. So ahead of schedule her seventh fragrance Mito was previewed in mid-June and will be available in September. Here’s a preview of what will be on the shelf sometime after Labor Day.

.Mito is the Italian word for Myth

Mito EDP shares the expansiveness of the EDP versions of Ms. Kern’s original three extraits. One of the things that struck me most about the EDP versions was their ability to feel more alive. They felt more like a caged animal trying to get out with an almost static kinetics at play. Mito EDP has that same olfactory exuberance as it is an aggressively green fragrance magnolia, galbanum, and moss that form the verdant axis at the core of Mito but it is the other notes which keep the forward green quality from being in your face. All of the Vero Profumo fragrances require some patience to fully appreciate the subtle layers Ms. Kern works in; Mito EDP is all of that.

I don’t know what it is but Ms. Kern manages to coax a special quality from citrus. In the fragrances where she has used it as a top note it comes off softly acidic instead of overly sweet or tart and the citrus at the top of Mito EDP is like that. Magnolia in its woody floral glory begins the green theme and galbanum ups that ante as it accentuates the green facets of the magnolia. Jasmine tries to get into the game but the galbanum shoves it to the side making it a tempering note instead of the focal point. The light cleanliness of cypress is a lovely transition to the very green moss in the base and as the galbanum backs off as this lightly green woody accord finishes Mito on a high note.

Mito has above average longevity and average sillage. Even in EDP form Mito does not leave a very strong vapor trail.

So if it was three years between her first three fragrances and two years to Mito can I hope it will only be one year until the next new Vero Profumo release? That’s just me being selfish; as long as Vero Kern continues to add to her already impressive oeuvre she can take as long as she wants because the care shows in every facet of Mito.

Disclosure: This review was based on a sample of Mito EDP supplied by Campomarzio 70 Distribuzione.

Thanks to Campomarzio 70 we have a small spray sample of Mito EDP to give away. To be eligible leave a comment naming which Vero Profumo perfume is your favorite or is likely to be your favorite. We will draw one winner via random.org on Sunday June 24, 2012.

We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilt perfume.

-Mark Behnke, Managing Editor

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60 comments

  • ElizabethN says:

    Kiki is my favorite – there is nothing like its candied lavender anywhere. I am cherishing my last few drops right now. I do love Onda, too, for its smoky weirdness. I would be so happy to win a sample of Mito! thanks.

  • Linnea Wiedeman says:

    Mito EPD sounds nice I think this would be my fave. the magnolia and moss notes are what grab me. I just love her photo 🙂

  • amberosmanthus says:

    I would love to try Rubj. But they all sound intriguing. I may have to hunt for some samples. Mito sounds exciting!

  • Magnolia in its woody floral glory…green theme…galbanum ups that ante…green facets of the magnolia. Jasmine…a tempering note …very green moss in the base.
    This sounds like Mito is very likely to be my very favorite!

  • Wonderful! I’ve been wanting to try Vero’s frags. Rubj extrait sounds right up my alley! Thanks for the contest entry. Mito sounds amazing 🙂

  • I have only tied Kiki, which I do love, but I think Rubj might be just the ticket for me. That said, I adore green scents, and I would love to try Mito! Thanks for the draw!

  • I think that Onda is the kind of scent that I could really fall for- I have many times imagined what it might smell like (the almost unanimous internet adoration for all three existing Vero Profumo scents has certainly piqued my interest). Mito also sounds extremely compelling, I must say. I would love to experience it, as it combines so many materials that appeal to me!

  • I only had one chance to sniff the test bottles of Rubj, Onda and Kiki( none properly tested) but I think that Mito sounds like a potential favourite
    thanks for the draw

  • Laurentiu says:

    I have yet to try any of Vero’s offerings. I heard though that Kiki is a favourite of Andi Taure so that one really put my curiosity on fire.

    Thanks!

  • I am particularly intrigued by the review here. Since I LOVE Sous le Vent, I am very curious to try this sooner of later. My favorite Vero Kern so far would have to be Rubj Extrait.

  • I am very sorry I haven’t been able to test any of her perfumes, hopefully I will get a chance soon. All of them sound adorable .Thank you for the draw!

  • I have a huge love for Onda extrait and am happy to own some. I am looking forward to trying Mito!

  • Mito could be a favorite. White florals with galbanum on a bed of moss! It has all the notes I love the moss-t 🙂

  • Kiki extrait is my favourite, but Onda is an amazing scent too!
    I would love to try Mito, thank you for the draw!

  • Rubj extraIt is my favorite . Mito sounds great. I can’t wait to try it.

    Thank you.

  • d3m0lici0n says:

    My absolute favorite is Onda Extrait, amazing vetiver! And I would love to try this new one. I can’t wait for it to be released, Thanks for this really cool draw.

  • While I have appreciated everything Vero Kern has released, Onda parfum is my absolute favorite. It smells otherworldly and has the power to transport me mentally to another place. So I would love to try Mito as well!

  • I haven’t tried any of Vero Kern’s perfumes, but I think with galbanum and moss, Mito could be a new favorite.

  • I haven’t tested this brand unfortunately, but I do think Rubj would be right up my alley.

  • This is so exciting! I love Vero Profumo and I really love Onda. The first time I smelled it I was a newbie perfumista and I thought, oh no, I can’t! But then it grew on me to the point that I don’t ever want to be without it! Onda is what made me fall in love with niche perfumery and set me on a ravid exploration. I look forward to trying her latest addition!

  • Although all three originals are sublime, i have a slight preference for Onda: visceral,earthy, inexplicably mysterious..

  • I haven’t tried any of the Vero Kerns, but would certainly love to! I’m impressed by anyone who takes their time to perfect the creation as opposed to cranking it out as quickly as possible.
    Thank you for the draw.

  • rosiegreen says:

    I think Mito would be my favorite of Vero Kern’s fragrances. Galbanum and moss are two of my favorite notes.

  • My favorite at the moment is Rubj EDP, but Onda is also wonderful in both concentrations!

  • My favorite is Rubj, but all three of her fragrances a beautiful. Mito is definitely on my to try list.

  • mariotgomez says:

    This is a line I have been wanting to explore since some time.

    I enjoy my green and citrus fragrances, so I believe Mito will be one of my favs.

  • Since “GreeN is Good” is one of my mantras, Mito is likely to be my favourite. I find the advertising illustrations for this scent delightful as well — they seem to capture the joy of the perfumer upon finding the gardens of Villa d’Este and capturing them in perfume.

  • Onda is my favorite…so far: the notes for Mito sound like they were made for me!

  • I have a small decant of Kiki extrait and love it, so that is my favorite so far. I am a myrr lover so I am interested to try Mito.

  • I can’t get over the beauty and unique quality of Vero Profumo’s 3 scents. I love all of them. But Rubj extrait has to be my favorite. I savor my little samples! Mito sounds very exciting. Thanks for the article and draw.

  • Your article the other day about this with the artwork of this talented illustrator and the beautiful words by Vero Kern made me fall in love with Mito before even sniffing it-can’t wait!Cypress,moss and galbanum,it sounds divine!!

  • Borko Boris says:

    Am I the only one who had not had the chance to smell any of Madam’s Kern creations? I would love to try Kiki for the combination of lavander and caramel sounds very delicious.

    Thanks!

  • Magnolia and moss? Oh, it’s Mito for me, most definitely. I did have the fortune of trying out Kiki and Rubj and was very impressed by the superb quality of the line.

  • I have not had the oportunity of trying any perfume from this perfumer but after reading this article I really want to! Mito sounds likely to be my favorite.

  • Aimee L'Ondee says:

    Onda is my favorite! Favorite favorite favorite! I’d love to try Mito; thanks for the draw!

  • I have not yet had the good fortune to try these but they sound marvelous! I think my favorite besides Mito would be Onda.

  • I have not had a chance to smell any of the Vero Profumo fragrances yet, unfortunately, but I think my favorite would probably be Mito, with Rubj being a close second. Can’t wait to try both.

  • Onda extract, is my favorite, so far;) I am, so, looking forward to Mito. Magnolia can be so beautiful.

  • I can’t wait to try Mito! Of her others, Rubj sounds like it would be my fave. Thanks for the review and the draw!

  • Have not had the chance to try any Vero Profumo fragrances. Based on the notes, Onda sounds like it was made for me!

  • Even if appreciating them all I would choose the cumminy-orangeblossomy Rubj Extrait if I had to take just one. Have tried two spritzes of Mito from a friends sample, like it but have to try more to do a proper review.

  • Based on the notes Kiki seems to be the one for me. Inspired by Paris and the Cabaret with caramel, musk and fruits.
    Sound really yummy, sexy but elegant.

  • teri bramah says:

    Oh how exciting!
    My first love was Onda
    Now I’m developing a relationship with Rubj.
    Both have so many exquisite facets that it really does depend on my mood tho Rubj just tips it for me in this damp weather.
    Very much looking forward to Mito…and who knows… I may be one of the lucky ones.
    PS very much enjoyed reading your review. Thankyou