NEW FRAGRANCE REVIEW: Part One: Cecile Zarokian [1]-[3] + Fragrance as Art Draw

 

 

Fragrance as an art has been exciting me lately. Chandler Burr is opening the Olfactory Wing in the Museum of Arts and Design in New York, soon to tour. Pierre Gillaume has released his Huitième Arts collection. IFF has allowed its stable of top perfumers to show off their personal creations, brimming with artistic sensibility.

 

 

Now, to my delight, a collection of six fragrances and six illustrations have been created together by perfumer Cécile Zarokian, author of Amouage Epic Woman, and Matthieu Appriou, a highly renowned illustrator, in a project called [IP]01. These scents only reaffirm my conviction that the 8th art is not so much in the act of becoming, as having always been with us. We are simply realizing that we couldn’t count. Now that we can, let me take you on a guided tour of the gallery of six scents, much as they appeared in L’Atelier-Galerie. Today, the first three, appropriately entitled [1], [2], and [3].

 

Ladies and Gentlemen. The tour begins.

 

 Illustration by Matthieu Appriou


 
[1]: Although I have seen the first illustration already, I try to block it from my mind – hoping that I will thereby follow the presumed path of perfume first, illustration last. Am I wrong about that? Was it the other way around? Forget it! I will simply smell the fragrances and look at the pictures, and see how well they embrace each other. Smiling, I realize that was the goal all along – perfume and picture as one.

 

Painting by David Hettinger

My immediate reaction to the first pair is that the perfume and the picture do indeed match each other at a very fundamental level. There is a secret garden in the middle of this fragrance – an herbal, floral touch that literally jumps out of its center. And yet this presence is restrained. The immediate sense of the fragrance is subtly feminine, but the very first thing that I notice after that is, indeed, the herbal, jardin aspect – not unlike other fragrances styled on a garden theme.

 

 Courtesy of Cecile Zarokian

And this is just sniffing the cap and bottle. I decide to open up the fragrance more, by putting it on paper. This is how it was meant to be sniffed at the exhibition, in addition to the Scentys diffuser, shown above.

 

The fragrance is light and fresh – the faintly sketched, black-and-white aspects of the drawing suit it well. It is neither joyous nor sad, yet filled with emotion. The soft musks and clean, watery notes remind me of a woman’s skin immediately after showering and just before dressing. There is something intensely intimate and feminine about it – but not in an overtly floral way. Consider the “notes” that were Cécile’s words – the elements of the story she tells:

 

  • · water droplets
  • · herbs
  • · vegetal
  • · ivy
  • · bushes
  • · leaves
  • · earth
  • · after the rain
  • · plants
  • · humidity
  • · watery
  • · wet
  • · ground
  • · undergrowth
  • · shrubs

 

Truly, they are all there. But mere lists of words or notes lie to us. The truth is in combination – in the balance of fragrant words which together to tell the real story. Here, a quiet, thoughtful tale. I see the foundations of the whole [IP]01 project in this scent. Were somebody trying to market scent number 1, they would have told Cécile to go back to the lab and make it happier. Make it brighter. Make it less serious. But consider the genesis of the project:

 

These two artists decided to express all their creativity away from a commercial approach or marketing executive, setting for themselves the brief. More than anything else, the brilliantly faulty, near-miss marketability of the fragrance tells me that it was meant to say something that does not fit on a greeting card. Yes, I will admit – there are deep, artistic cards wishing the recipient a wistful and melancholic day, but one has to search high and low for them. Such cards tend to have prints of wonderful and true art on them, stolen from galleries. Matthieu’s illustrations would be right at home.

 

Painting: Chinese  artist Xi Pan

As I smell this scent, I imagine a woman emerging from her bath, at the start of a new day. She dries herself, puts on a robe, and walks across the bricks of her patio and into the garden. The bushes and flowers are glistening with raindrops from the storm that has passed and is gone. Both she and the garden will soon dry in the emerging sunshine. She enjoys the beauty of it all – alone. But yet – somehow – her quiet thoughts offer the promise of something alive and greater. Something that others will see again, when she opens her heart.

 

   Courtesy of Cecile Zarokian    

Is this fragrance – intentionally or unintentionally – a portrait or self-portrait of the perfumer? I like to think so.

Illustration by Matthieu Appriou

[2]: I try to forget the picture Matthieu has drawn for the second fragrance, but I can’t. It’s possibly my favorite in the series. If you know my lifelong passion for the outdoors, then you can see from the list of Cécile’s “ingredients” why this should be.

 

  • · mountain
  • · cold
  • · ice
  • · torrent
  • · mineral
  • · moss
  • · edelweiss
  • · forest
  • · sap
  • · firs
  • · wooded
  • · chalet
  • · sauna
  • · smoke
  • · fire

 

 I sniff  it. Yes. Yes! YES! They are all here – and the combination is wonderful. Where number 1 made me sad in a thoughtful way, this fragrance is only tinged by the sadness of knowing that its grandeur will disappear into legend, never being known by all who would love it.

This is a fragrance for those who love the alpine forests – skiers, climbers, hikers – those who search for something in the mountains that they know is there, but that they can never find. This fragrance tells a story of what they search for, beyond their mortal experience. Matthieu’s picture and Cécile’s fragrance capture each other perfectly. This is not so much about the mountains themselves, as it is about the spirit that watches over them.

 

Those who have had the pleasure of smelling Céline Ellena’s beautifully coniferous de Bachmakov would love this fragrance for a different view of the same forest. In the same way that mere words could never do justice to that project, this fragrance cannot be described in the same manner as other fragrances. There is a balance of components that astounds. So much care is evident in even a casual sniff, that I can’t put it into words outside of a story.

 

All I can say is this. Look at Matthieu’s picture. Imagine yourself there. Look down through the clouds. Hear the distant echoes of the alpinists – tiny and insignificant in the wind. The smells of nature dwarf the wisps of fire and warmth that stray into the mountain passes. And yet there is something beautiful and good in their presence – something that the spirit of the mountains welcomes, in her wisdom and beauty.

 

You will have to forgive me for ending it here. I’m moved to tears, and I haven’t even put the fragrance on paper.

 

Illustration by Matthew Approi 


  [3]:  To put myself in the proper frame of mind for this scent, I waited until I could listen to Kitaro’s Silk Road. Unfortunately, I had to leave Kitaro behind on the side of the road. Just as people are flying over the Himalayas, and electronica is far beyond its originators, this is truly a 21st century oriental. I needed something much more modern in the way of background music, to live up to what I was smelling. No “marketing” notes here. My fellow Basenoters often chortle at notes such as “light wind”, which are generally too artistic to make it onto the backs of the testers in Macy’s. Well, boys, check these out .

  • · Silk Road
  • · cloth
  • · baroque
  • · cashmere
  • · pearls
  • · gold
  • · amber
  • · incense
  • · coral
  • · spices
  • · desert
  • · arid
  • · Isfahan
  • · caravansary
  • · rose

 The list doesn’t lie. There are IFRA-shocking quantities of Silk Road in this stuff – from topnotes to base. Don’t ask whether Silk Road is natural or man-made – it simply doesn’t matter. Well – maybe if you’re a perfumer who is curious about how it was done. But I think that may be Cécile’s secret. The light but hypnotizing spiciness of this scent immediately grabs my attention. I am pleasantly reminded by the scent that one of the perfumers who created Epic Woman was Cécile Zarokian. However, this scent is no Amouage. It’s not even in the same universe.

This is Cécile’s and Matthieu’s own story. The spiciness is truly ethereal, and beautifully reflects the desert, but in a way that forms a valid connection to the most modern forms of feminine fragrance. Imagine that Miss Dior Cherie L’Eau had a flanker – Miss Dior Cherie L’Addict. But imagine it was done with absolutely no intent to ever be sold – with the concept of being faithful only to its own truth. This is what makes the scent so mesmerizing. It has the lightness of something made to be inoffensive, but the boldness of an oriental with no holds barred. The result is fascinating.

 

Again, the picture and the perfume tell the same story. As in the visual art of [1], Matthieu’s restrained use of color in [2] reflects Cécile’s careful use of foreground notes in both perfumes. Matthieu’s clear understanding of the ephemeral nature of perfume – drawing one to the center while falling away at the edges – is once again seen in this work. The amazon’s mysterious eyes are what we see, but the rest of her true nature dissolves away in a story that we can only guess. To me, Matthieu’s image truly embodies the unique character of this fragrance. It is magical, ethereal, and mysteriously feminine.

 

 

While this artwork is at its very core noncommercial, I have to state that both the fragrance and picture carry a message that the beauty industry would simply die to possess. You cannot tell me that those are not Chanel eyes. Likewise, if this light, spicy scent could not find a place on the shelves of Sephora right now, it would only be because – as the full picture speaks on behalf of its scent – men are cowards in the face of brave, quiet, feminine beauty.

 

My wife loves this fragrance, and the thought makes me smile, because they have similar personalities – quiet on the surface – but strong and spicy underneath.

Part 2: Numbers [4], [5], and [6] can be found here.

Thanks to Cecile Zarokian we have a full set of samples [1] through [6]  for draw. Please leave a comment below on your favorite of these first three. Comments on both parts will be eligible for the prize. The draw will take place on Sunday November 27, 2011.

We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilt perfume

 Neil Sternberg, Contributor 

Editor's Note: Cecile has quite an amazing background not only  did she create Amouage Epic as an apprentice, but she is la nez behind Jovoy Private Label perfume and their signature scent ambre1.  Viva la "indie go girl"!

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25 comments

  • oh, number 2, without a doubt.
    i would LOVE to smell this.
    alpine pine forest is where it’s *at* for me.

  • Despite moving to the mountains in a couple of months, I’m still mostly tempted by [1] – probably because of it’s cleanness and intimacy. And what a gorgeous list of notes in [3]! Cashmere, coral and pearls – I wonder how these would smell like!

  • I must say I prefer no.3 although I would definately love to smell all three of them.
    Your post was trully inspirational.

  • Matthieu’s illustrations are stunning and the perfumes sound divine. I am torn between no. 2 and 3, but would love to try them all!

  • No 3 for me! Neil your review is bloody gorgeous! You have a poets rythym And a mystery writers slow revelation and build up to a fact, an event…but it doesn’t end there, where does it end? With the perfume and your wife? We wonder does she write as well or will you write of her? Illustrations illustrious…praise is sung…thanks , a great read, entertaining and a pleasure..what did your wife say?

  • I’ve been dreaming with a perfume like number 2, according to your review. I’m so excited! Maybe this is the mountains air scent I have been looking for for years.
    I tried De Bachmakov (lots of hype) and it was great but not the scent I was wishing of.
    Now I’m determined to try Cecile Zarokian #2 and I won’t stop until I do it 😀

    All the drawings are beautiful and inspiring.

  • These sound amazing and I want to try them all immediately, but if I had to choose, I’d go with No. 2, because I miss the Alps so much! Although not the snow shoveling….

  • Number 2; de Bachmakov is a favorite, and I would love to smell a different aspect of that beautiful forest!

  • I was leaning towards 3, but I can’t get over your review of 2, and am dying to smell what you’ve described.

  • Wow, these sound interesting. And what lovely illustrations. … So far I think I am most attracted to no. [2].
    (Although I’m usually attracted most to oriental scents, so who knows(?), but [2] sounds gorgeous …..
    ~ Please enter me into the draw. – Thank you !

  • Thanks, everybody! I really appreciate your kind thoughts and comments. These fragrances were a joy to experience. Wait until you hear about the next three – where Cécile interprets Matthieu. The first three showed me how much a visual artist can enhance the fragrance experience – to not only bring things out of a fragrance, but magnify, amplify, and bring them to a needle-sharp emotional point. The last three fragrances show how much a perfumer can tell an abstract story in fragrance – all I can say is OMG.

    You can probably tell that I’m a sucker for an art museum, but for all my hours spent in them, this experience – from my bloody MacBook at the dining table, looking out the back door – may have been my greatest gallery experience ever. In the same way that I wonder how they ever did musical presentation without video, it makes me think that visual art without fragrance is missing a dimension – or maybe a few.

    Francesca – my wife did indeed like the first three – but I’ll let her reaction to the others be week-long mystery. And you guessed it – she does enjoy writing. She does a kind of short story that’s popular on the Japanese internet now. It’s basically a laptop version of the keitai shosetsu (cell phone novel) – in this case the length of a normal short story, but it tries to compress a longer plot. She sends them to her friends and posts them in various places that collect them. Which reminds me – I promised to help her set up a blog. Looks like I’ve got some digital chores! 😉

  • Nice, Neil!!

    [3] appeals to me, mostly because I love those murky smoky spicy resinous kinds of scents.

    So, are these not meant to be worn at all? Or are they just mostly airborne/paperborne for the exhibit?

  • Hi Tama!

    I think that – in principal – they could be easily worn – absolutely. I still have no idea how they behave on skin, though. I’m planning to begin wearing them, now that I’m done sniffing.

    I can say that they were CLEARLY designed to open on paper (and presumably in the diffuser) with a very carefully crafted overall presentation, and that the story is loaded toward the front, where all the notes are offering up possibilities.

    Most fragrances are designed to smell in a commercially appealing way and to support the brief. Emphasis being on the former. Yet we tend to get most of the art in the latter. In these fragrances, story was clearly foremost.

    But the really pleasing thing for me is how much Cécile was able to do in the way of obeying Roudnitska’s primary dictum – that the perfume smell good. Honestly, I would say that these manage to hold both the story and the goodness for a remarkably long time. That’s the thing – to not just tell the story, but to tell it beautifully. Some of these are just heartbreakingly beautiful. The others are beautiful in their truth.

    Now I would be remiss not to get a bit fanboy about Matthieu’s illustrations. I’m using them for my computer backgrounds. When I’m not at work, that is. The coworkers are still getting used to the idea of my fragrance obsession. NSFW nudes that express the beauty of fragrance and vice versa? Check, please! 😉 I don’t care. I’m very hopeful that these 12 works of art will exhibit more widely.

  • Though both 2 and 3 sound fascinating to me, 2 got me with “moss,” sap,” “firs,” and “smoke.” Love these concepts!

  • Neil, thanks for the wonderful write-up, these fragrances sound like must- try’s. I think that both 2 and 3 could have my number, although I’d probably be leaning towards 2, not least if I should go by the art.
    Thanks for the draw:-)

  • IYou had me at Ivy in number 1. i love the comparison to your wife, Neil. Strong and spicy underneath. Thanks for the draw. This review was very detailed I thought I could smell number 2:)

  • Awesome way to visualize a fragrance …i think No.3 would be right for me. It was the one calling out my name. Eventhough i agree, all 3 would be test worthy for sure.

  • Such an interesting idea! Love the concept. 2 and 3 sound so intriguing.
    If I HAVE to pick one, it would be 3 but I would still be dreaming about 2. 🙂

  • wow, this is probably too late, and I commented on the other post too so don’t count this if duplicates are bad, but these all sound lovely!

    2 and 3 both sound very me, in different ways. I have a tiny sample of a scent which smells almost exacly like a cool, rocky, mossy brook in a forest and i love it so much because it takes me to another place. 2 sounds like that! Transcendent (transcentent?) and a piece of art. I get why these sorts of exhibits are so exclusive but I wish they were more widespread.

    But 3 sounds like the kind of thing I wear most, I would probably love it so much.