In 2008, The World of Jo Malone™ introduced White Tie & Tiara, a limited edition fragrance designed exclusively to support the Elton John AIDS Foundation.

White Tie & Tiara is inspired by the beautiful 'White Scented Garden' at Sir Elton John and his partner David Furnish’s Windsor home, and is named after the White Tie and Tiara Ball, held every June in the grounds. Designed at its inception to benefit the Elton John AIDS Foundation, White Tie & Tiara was initially unveiled at the Ball as a cologne and scented candle, then later sold at retail.

2008  Sir Elton John's White Tie and Tiara Fund Ball

Due to its popularity, as of May 13th, the scent is now available in a limited edition at Bergdorf Goodman’s, Neiman Marcus and at Jo Malone boutiques.  Each purchase of White Tie & Tiara 2010 supports Jo Malone's donation of £150,000  ($190,000) to the Elton John AIDS Foundation, which has prioritized its key programs in Cambodia and Malawi, helping over 25,000 children infected with the HIV virus or orphaned because of AIDS, as beneficiaries of this donation.

As of  April 2010, over 15 million children under 18 years of age have been orphaned or infected with the HIV Virus worldwide and studies show that number will climb expotentially.

 

 

 

Managing Editor Mark Behnke describes the fragrance as a "fruity floral but an example of that ubiquitous class of fragrance as interpreted by Jo Malone which means it never gets too heavy. White Tie & Tiara’s notes are bergamot, pineapple, tangerine, jasmine, orange blossom, and violets. This is a tempered example of a fruity floral fragrance that I found wore rather well on me. It never pushes the envelope too far and the sweet fruit notes never really predominate. I found the mix of jasmine, and orange blossom to come off as refreshing and containing a tinge of green."

 

So smell good and do good…ca fleure bon!

 

 

For more information on this worldwide crisis http://www.avert.org/aidsorphans.htm

 

– Michelyn Camen, Editor in Chief and Mark Behnke, Managing Editor