True Gifts Gift Guide illustration by the brilliant artist Massimo Alfaioli
These past few years have greatly impacted my perspective on gift giving and on my personal consumption habits altogether. Instead of the obligatory last-minute purchases just so I “have something to give,” I’ve become even more intent on choosing gifts whose meaning and purpose extend far beyond the wrapping paper.
Sherri Sebastian: Independent Perfumer, Vice President of the American Society of Perfumers and Contributing Editor
So, it was fortuitous timing when I was asked to curate Part 2 of CaFleureBon highly coveted Holiday Gift Guide.
If you’ve read my past entries to “CaFleureBon Notes from the Lab” then you’ll know I’ve worked behind the scenes as a hands-on formulator for the past thirty years. I’m also a lifelong consumer and lover of high-quality products and scents. I have a deep appreciation for products and scents that are truly unique, masterfully crafted, and most of all, that are inherently good as a result of their creators’ motivation and intention. For this gift guide, I’ll give you some ideas of what to buy – but I’ll also let you know what you might want to avoid.
Persephenie Lea, artist and perfumer photo © Persephenie
True Creativity and Small Businesses: The same reasons that give me great appreciation for inspired products also allow me to easily detect brands selling recycled marketing, products, and especially recycled fragrances.
Today, virtually anyone can launch their own brand. Sometimes it’s just a matter of having numerous connections with buyers, press, and the ability to spot good products and ideas that already exist. Add a new label, brand name, change the scent ever so slightly, and voila—a new brand is born with an array of tacked on products to go along with it. Thinking about it makes me long for the “old days,” when new product launches were far and few between and the fragrances were unmistakably unique. Brands like Calvin Klein and Oscar De Renta were able to successfully launch iconic fragrances while staying true to their calling as designers. In reality, there’s no getting around the blood, sweat and tears that goes into learning and mastering one’s craft. I personally worked as an apprentice, then junior perfumer for ten years before I was even able to call myself a perfumer. Now, many years later as the Vice President of the American Society of Perfumers, I can attest to this level of commitment being the standard for professional perfumers across the country.
Brands of the past were largely inspired by an expert, whether a designer, perfumer, or artist, whose mission was to promote the result of their work — without the distraction of endless marketing claims. Without that you’re left with a mountain of marketing jargon to sift through, with no real substance or inspired reason for the creation.
Sanae Barber of Sanae Intoxicants photo courtesy Sanae©
There’s Nothing Like a Little of the Real Thing
If you want to understand more about a brand’s motivation for creating products, you can simply ask yourself a few questions: Is the brand’s foundation built on familiar-sounding marketing catch phrases?
It might feel good to buy products that are sustainable, cruelty-free, paraben-free, fair trade, and so on, but with increasing transparency today, most brands could also easily make these claims if they wanted to. Not to mention, there isn’t a standard definition for many of these claims—”sustainable” for instance— so how do brands built on claims like this alone differ from others?
Sarah Horowitz Thran of Sarah Horowitz Parfums (our Hall of Fame Perfumer 2020) photo via the perfumer
Does the brand’s founder have a background as a hands-on creator, and if so, what exactly have they created themselves?
If the brand’s founder is not a hands-on creator, then what is their experience? And how does it differ from other marketing-based brands?
Ultimately, once you decide what matters to you most, it’s easier to find brands that align with your own style.
True Holiday Gems: The good news is there are still many wonderful brands and small businesses with authentic and unique offerings. You can find many of them right here on CaFleureBon, thanks to Michelyn and the CaFleureBon global team of fragrance aficionados. In honor of small businesses founded by creators with hands-on experience, here are a few picks that deliver benefits beyond the gift wrapping:
Vetiver Rosewood Candle by Sanae Intoxicant
Vetiver Rosewood Candle by Sanae Intoxicants. Sanae is an independent perfumer who creates exotic blends inspired by her love of high-quality botanicals, a deep passion for music, and a desire to evoke nostalgic memories with scent. I was excited to learn that she will open her doors in Nashville on January 1st, where she will have endless musical and scenic inspirations to draw from. The candle is made with essential oils of rosewood and Vetiver, soy wax, cotton wick and will make an excellent gift to create fresh memories for new beginnings. $65
Perfect Veil Eau de Parfum. by Sarah Horowitz Parfums.
A true classic: Perfect Veil Eau de Parfum. by Sarah Horowitz Parfums. I remember meeting independent perfumer Sarah Horowitz-Thran for the first time and being drawn to the alluring mix of amber and musk that surrounded her. Sarah’s been in the business since 1989 as a result of her hard work, hands-on approach, and of course, her mastery over her beautiful signature scents. $75
Photo courtesy of Persephenie
Juniper Medallions Incense by Persephenie Studios. Persephenie is a true artist who creates highly-crafted offerings that are unique and exclusive, including elegant incense and precious attars. Her artistic work is inspired by her dedication to nature. I was excited to learn that her brand-new incense medallions were just made this week! Each one is a work of art with beautiful and precise details, not to mention their heavenly scent. 14 per container, $24.
Photo courtesy of Sherri
Manifest Body Oil by Provision. This is my brand! With an egg for a logo, I like to believe that my one-of-a-kind scented products inspire the rebirth and renewal of your senses with each new day. I formulated this body oil with amla oil, which has unparalleled results due to its super fruit properties. I spent countless hours perfecting its unique and sensual scent. Manifest body oil features Provisions’s exclusive Triple A complex with precise ratios of almond, avocado, and amla oil to keep skin supple and glowing. Shea butter extract conditions to leave skin feeling silky. Notes include Labdanum essence and vanilla $68
A New Year Awaits
I’d like to thank you all for tuning in to my “Notes from the Lab” series this past year. And a special thanks to Michelyn Camen, CaFleureBon Founder and Editor-In-Chief and the team, whose support of the independent community is a true gift to us all.
I wish you all Happy Holidays and Happy New Year ahead.
–Sherri Sebastian, Contributing Editor
Our “True Gifts” perfumers Top: (Left) Sherri and Sarah; Bottom (left: Persephenie and Sanae
Thanks to each of the above four independent perfumers of all four brands we have ALL four true gifts for ONE registered CafleureBon reader in the USA. To be eligible, YOU MUST REGISTER and leave a comment on this site with what you thought of Sherri’s article and curation of true gifts from small businesses. How important is it to you that there is creator behind a brand. If you want your comment to count twice, please follow us on our new Instagram page @cafleruebonoffical and tell us your Insta name; and please follow all our perfumers). Draw closes 12/19/2021
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