Penhaligon’s fragrances’ have been  scenting  the catwalk since 2010, when the  British indie design team Meadham-Kirchhoff chose  the classic floral  Bluebell to scent their Spring/Summer 2011 collection during London Fashion Week.

For the first time,  Penhaligon’s has the honor of being the Official  Fragrance of London Fashion Week (Spring/ Summer 2014 Collections will be shown Sept 13-17, 2013), scenting Somerset House and the surrounding show tents with the refreshing scent of Quercus. Quercus is one of my favorites in Penhaligon’s line, with its burst of citrus and basil, warmed with moss and patchouli; it wears well on both men and women. Jenico Preston, Head of Sponsorship at British Fashion Council says of the collaboration: ‘One of Britain’s most distinguished scent emporiums, Penhaligon’s really is a unique and exciting addition to this season’s roster. The synergy between this quintessentially English brand and London Fashion Week is perfect, combining a culturally rich history, luxury and innovation.’

–Michelyn Camen, Editor In Chief

source: penhaligon's